How to Use Facebook Marketing for Better Exposure | 4-min Fast Track Video Ep #36

Are you looking to master Facebook marketing to grow your audience and get more exposure?  I’ve had many clients come to me asking how it all works.  I know first-hand how complicated it can be.

With profile pages, business pages and groups, it definitely gets confusing.  Many people aren’t sure how they’re supposed to use profiles, pages and groups to get the best results (think larger audience and more exposure!).

And Facebook doesn’t always make it easy.  Did you know that Facebook only shows your content to about 3-5% of the people who’ve liked your page?

So what are you supposed to do?

 

I’m sharing some […]

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Authentic Leadership: Leaders Aren’t Born, They Are Made

A good quote and reminder for you:

“Leaders aren’t born they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.”
~ Vince Lombardi

As we march the sometimes lonely solopreneur journey to business success, there is suffering and doubt marching by our sides. We wonder if we really have what it takes to make our dreams and goals a reality.

You do have what it takes…

You have a great responsibility…

People ARE watching and listening to you (even when you are convinced otherwise).

Authentic Leadership is something […]

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Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and […]

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A Secret Weapon to Attract More Clients

People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want. (Dan Crowther said that, and those words have a lot of truth!)

It certainly wouldn’t be your fault to blur the lines between what you want (and need) as a business owner and what your customer needs. It’s human nature to think about ourselves and our goals.

However, try taking a look at your website content and ask yourself, “Is this all about me? Or is this all about my client avatar?”

Whether you’re working […]

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The Missing Ingredient to Your Social Media Success

Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!

So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.

If you want to be a social media rockstar, focus on building relationships.

For example, you have a nail salon…

Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run […]

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Q&A: How Do I Avoid Losing My Email Subscribers to Social Media?

Jackie Ruka submitted a question for the “Ask Amber” Podcast asking how to avoid email subscribers unsubscribing to her email broadcasts and instead, following her on social media. She is trying to build her email list, create engagement and convert prospects and is concerned about social media getting in the way.

This is a great question!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me […]

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Q&A: When Should I Start Hosting Webinars & What Software To Use?

Ellen Reaves, www.caregivingstrategies.com, submitted a question for the “Ask Amber” Podcast asking when is the best time in a business to start going webinars to attract new clients and what is the best software to use to run the webinar.

These are great questions!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what you struggle with and which tip make a difference for you
Share this […]

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Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

When you go to a website looking for a solution to your problem, usually the last thing you want to see is a pop-up box blocking you from the answer you seek.

The pop-up box is usually an opt-in box inviting you to download a free report or subscribe to an ezine. Do you find these annoying?? Most do.

However, you would not believe the results entrepreneurs are getting by placing a pop-up optin box on their website!

Typical Optin Conversion Results

If you add a generic optin box in your header, on your sidebar, below blog posts, in your footer… you should expect […]

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3 Ways to Create an Unbreakable Connection with Your Clients

Do you sometimes feel like you’re on a hamster wheel in your business, always on the search for new clients?

Be honest, do you ever feel like your message or product/service is flat and not connecting with your prospects in a way that gets them inspired to buy?

In order to build a loyal, long-term following and make consistent sales as an entrepreneur, you must create an unbreakable connection with your prospects and clients. Today I will show you how in 3 specific ways:

Clearly identify your why.

If you are not clear on exactly WHY you do what you do then how can […]

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5 Ways to Create a Blog Post Strategy to Gain Exposure and More Traffic

When I started this blog, I had many ideas and tools to get started with a bang. I had been studying Internet Marketing from the top experts in the industry – and a few became great friends. I have had excellent mentors that showed me how and why to do certain marketing aspects – avoiding the ones that didn’t matter.

But, I still had to try it on my own. You can have all the education in the world, but it’s the execution that really starts your training. So today I share some of the things I’ve done to keep me […]

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