Not giving themselves enough runway (time) to market and launch.
Not willing to go “all in” themselves.
Not having a powerful plan that is rooted in proven marketing methodologies.
Not putting aside a bigger budget for the marketing and book launch.
Spending their time doing all of the day-to-day operations which should absolutely be delegated out to someone else.
Not treating this book as a product that can be leveraged to absolutely create a 7-figure business.
Making the book great.
Getting a STRONG cover design.
Adding stories in the book that give nods to your influencers (support your relationships) and offer regular resources to channel your success long-term. This is why you want to write the book while you start marketing and preparing for the launch. Most authors start marketing after the book is done - big mistake!
RELATIONSHIPS. One of the biggest ways I support authors is in nurturing and maximizing their network opportunities to create win-wins. Most people don't properly nurture relationships so don't get the level of support they really need at launch.
SPEAKING (on and off stages). More podcasting, a LOT more video (both prerecorded weekly videos for YouTube 8 months+ out AND especially live streaming), etc.
Hiring someone who is hyper-organized, very strategic and creative, great with people and experienced in the author-world who can manage all other tasks so that you can strictly be focused on the above.
Mike
Michalowicz
Mike Michalowicz is a prolific author (best known for Profit First, Clock Work, and Fix This Next) and globally recognized speaker. His #1 focus and passion is to eradicate entrepreneurial poverty (something he achieves every day).
You’ll find Mike speaking on MANY stages, featured on MANY online shows, and getting hugs and high fives from anyone that meets him. Fix This Next became a #2 Wall Street Journal bestseller in Hardcover!
Kary
Oberbrunner
Justin
Donald
Joel
Comm
Susie
Carder
Susie Carder is a Profit Advisor with an IMPRESSIVE track record for business growth success. Not only has Susie built two 10 Million dollar companies, but she was also a mastermind behind growing the Lisa Nichols brand into a 9- figure earner and taking the company public.
Small businesses hire Susie to help them achieve faster growth from $250,000/year to $10 Million+.
Dr. David
Phelps
This is about building up your entire online platform, getting you and your message out to the Press, getting you regular speaking engagements, building your influence, giving you access to the network I’ve spent nearly 20 years building, training your team and creating structure and harmony within your organization.
My work is deep … and HIGHLY effective.
Book Launch Director
Haley is a Florida born yogi who moved to the mountains of Colorado 6 years ago. She has been a dedicated Aveda Hairstylist for the last 10 years and Yoga Instructor for the last two years. Haley thrives off human connection and works hard to take care of all those around her. With a strong background in education, leadership, and customer service she is best known for her listening skills, communication skills, and attention to detail. Haley seeks out the best way to support her people and is solution oriented. She will work hard to hear all of your needs and help support you in meeting your goals. Haley is a service provider at heart and looks forward to supporting you in meeting your highest potential.
Amber Kidd is a Social Media Manager and Strategist who partners with authors, speakers, and business owners to help grow their personal and professional brands and online communities, organically. She is a passionate advocate for authentic connection, intention-driven marketing, and community building.
After spending nearly a decade as a stay at home mom, hustling side VA jobs in marketing and social media, she dove head first into the world of coaching, launching her own side gig for homeschool parents, including writing two Amazon international bestselling books. Amber quickly found her calling in the online support world, helping authors, speakers, and business owners grow their own active and engaged communities, filled with supporters ready to carry their message.
As one of the original Leverage To Scale certified VA's and one of our very own community leaders, Amber knows what truly drives the conversation, how to create an active social media presence with many authentic and deeply connected followers, and bring INTENTION to your next launch.
Jennifer, or Jenn (with two n’s!), is a transplant from Florida’s Panhandle. She’s spent most of her life coaching community based fitness and in the hospitality industry, which has led to a passion for building relationships. As a part of her move to Colorado she has sought out to find her own path and create space for more authenticity, including in her work life. Since then she has stepped out of those arenas to expand on her passions in a bigger way, while upping her her knowledge and developing herself in the business world. Aside from being in the sunshine or playing volleyball, she finds that she is thriving most when she is able to seek out meaningful human connection that makes others feel seen. She believes we all have a voice and is beyond pumped to be a part of the NGNG team, a team that'll empower you to elevate yourself just one step further than you thought possible.
Alicia is an innovator and evolutionary, and believes in bringing wellness into all aspects of life. She’s a certified yoga teacher and has been teaching and leading yoga lifestyle programs since 2008. She’s deeply inspired by Ayurveda and the practical application of yoga in business. She credits yoga for helping her discover who she is, her voice, confidence and creativity.
Alicia has been in the beauty and wellness industry for over 20 years, choosing brands with a mission of care, sustainability and connection to nature. Her study of journalism and marketing in college has been a common thread in her various leadership roles related to sales, marketing, branding, social media, business strategy and education. During the Covid-19 lockdown she and her friend, Ashley launched Exhale Wellness at Work to bring yoga-inspired wellness through a livestream format, for home and work.
Cali-girl at heart, Alicia moved to Colorado in the mid-90’s with her family. She currently lives in Denver, Colo with her rescue dog, Scout and occasional visits from her son, Tyler who’s away at UNC Greeley studying business and film.
Hi, I'm Kat.
Client interests are my absolute priority. I always listen attentively to understand your needs and will work tirelessly on your behalf. I'll use my trademark energy, enthusiasm, and creativity to create a marketing plan for you.
I've spent over nine years in the marketing field - I am experienced with strategic and results-driven marketing solutions. I have proven expertise in digital, print, and email marketing, graphic design, photography, and videography. I will use these well-honed skills to market your book and business successfully.
When I'm not busy working, my hobbies are dancing, cars, and attending car shows. I volunteer at orphanages and am currently sponsoring a child from Colombia through the Compassion International program.
I would appreciate the opportunity to work with you and make your business goals a reality!
Amanda is a passionate entrepreneur, opening her first business when she was 18 years old.
A native to British Columbia, Canada, Amanda spent the past decade working as a freelance Business Developer, helping numerous businesses and charities realize their dreams.
Amanda is an avid traveller and grandmother to two precious grandchildren on Vancouver Island.
Suzie Payne is a Junior Account Manager in the Book Launch Division of NGNG. She has a Bachelor’s degree in sociology, and spent much of her career working to empower and resource people in underserved communities. Additionally, Suzie supported her young family through various customer facing roles and is versed in providing fulfilling and personalized experiences for everyone that she serves. Suzie thrives off personal connections and is enthusiastic to work with authors through the process of unveiling their work.
Suzie is an avid reader, writer, and endlessly intrigued and inspired by people’s personal journeys and unique experiences. She recently relocated to Philadelphia after twenty years in the Pacific Northwest. In her spare time you can find her exploring her new city, Facetiming her young adult daughter, and volunteering her time to causes close to her heart.
JoJo Zhanae here, my passion for creating and connecting on a soul level, has helped me pave this life I call my own. I have visited twelve countries, and have had the opportunity to connect and pour into so many people along the way.
In my spare time, you can find me in any creative realm, more so lately behind or infront of a camera. If you can not find me in some form of creativity, you'll find me in any class that can build my career tool kit or learning Korean.
Lauren is a Missouri-native whose professional background lies in education. After getting her degree, she taught for one year at a project-based school before moving to Chicago to pursue her graduate studies (a master's in educational policy). She has written numerous freelance and academic works for the International Institute of Islamic Thought, Amazon, and Oh Reader magazine over the past couple years. She enjoys reading, writing, traveling (especially national parks), and admiring the office supplies at her local Office Depot.
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