What You Need to Know About the New Gutenberg WordPress Editor

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

Another day, another WordPress update. As a business owner with a WordPress website, you know how it feels when yet another update comes out. Unless you’re a WordPress expert, it can be concerning and overwhelming. What is this new update? How do I know if I need it? If I don’t take action, will my website crash? So many questions. I know that you don’t have the time to worry about this, so I’m sharing everything you need to know about the latest update – it’s called Gutenberg, and it’s kind of a BIG one!

No need to worry. We’ve […]

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How to Create a Brand Book for Your Business | 4-min Fast Track Video Ep #65

by Amber Vilhauer, Online Marketing & Sales Business Coach 1 Comment

There’s something I want you to do. I want you to create a brand book for your business! Sounds complicated, doesn’t it? Guess what? It’s NOT! In fact, it’s really fun and will get you (and your team!) excited, motivated and working better as a unified organization.

I just did this for my business, and it’s already making a difference! My team and I have never been more in tune with the overall organizational branding. From the words we use – and don’t use – to the types of photos and even GIFs we use, we’re enjoying branding clarity on a […]

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Why You Need to Build Your Email List and How to Optimize It | 4-min Fast Track Video Ep #64

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

You’ve heard a lot of other experts and gurus say, “The money is in the list. Your email list is your number one online asset.” However, I’m a firm believer that quality is better than quantity.

In this video training, I’ll be answering a great question from Sandy Rocourt of our NGNG community. “Why is it so important for my website strategy to strictly focus on building an opt-in email list? Is the email list one of the primary metrics for success?”

Would you rather have 100,000 people on your email list, and a .01% conversion rate or have 500 or […]

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How To Construct Your Video Content for Maximum Impact | 4-min Fast Track Video Ep #63

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

I’d like to share a video training with you today answering a question that comes from our NGNG community member, Dr. Garric Vosloo, that many business owners want to know. How do you construct your video content so that it creates an impact? You wouldn’t go on a road trip without directions, and you wouldn’t create content without a plan. Why? because neither will get you very far. You need a plan. I always have a plan for my content. The good news? It’s surprisingly much easier than you’re probably thinking.

Check out this training to learn all the […]

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Impress Potential Clients With a Discovery Process That Converts | 4-min Fast Track Video Ep #62

by Amber Vilhauer, Online Marketing & Sales Business Coach 1 Comment

Are you looking to make the most of your potential client intake calls? Many business owners ask me which questions they should be asking during these discovery calls. After all, it’s your chance to make the best possible impression!

This special episode features the one and only Caelan Huntress, and he wants to know what he needs to be asking prospects in order to position himself as their ideal solution. Well, my answer might surprise you.

I don’t have a set list of questions that I ask every potential client. Nope. You know why? Because that feels generic, and […]

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How to Use Opt-In Offers and Content Marketing to Up Your List Building Game | 4-min Fast Track Video Ep #61

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

Are you feeling overwhelmed trying to master your list building strategy? If so, you are not alone! List building is confusing! There are so many options, and it seems like everybody is giving us conflicting advice.

Do you need a separate landing page, should you use one of those pop-up boxes, what types of lead magnets are best to use?

It’s time to take a deep breath, grab a pen and paper and discover my own strategy that has done wonders for my business. I’m holding nothing back because I believe in sharing as much value as possible. So, even though this […]

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Create Engaging Website Videos With These Expert Video Marketing Tips | 4-min Fast Track Video Ep #60

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

Are you hesitating to create a video for your website’s home page? I hear from so many authors, speakers and entrepreneurs who say they want to create one – but aren’t sure what to include or leave out.

Video marketing can be a little scary. To do it right, you need to let your guard down and put your true, raw self out there (what did I tell you – scary!).

It’s time to put your nerves and uncertainty aside and up your video marketing game. Every single business owner should have a video on his or her home page. It’s an […]

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Well-Known Eating Expert Seeks Modernized Website Redesign

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

Dr. Susan Albers is a psychologist at the Cleveland Clinic and New York Times Bestselling author of seven books on mindful eating. She is nationally recognized as an expert on a variety of eating issues, weight loss, body image concerns, and mindfulness – particularly mindful eating.

Already working with the media and marketing experts in JJ Virgin’s MindShare community, she was referred by them to Amber for the modernization and updating of her website, EatingMindfully.com.

After all, as a recognized expert on 21st Century nutrition and wellness issues, it made perfect sense to bring her website into the 21st […]

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Wellness Coach Seeks Online Marketing Consulting & Website Redesign

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

Ellen Goldman is a high-energy, high-profile Wellness Coach who focuses her business on high-achievers. She works with business professionals and entrepreneurs who are struggling with issues such as life-work balance, weight loss, stress management, getting in shape, and other health-related problems that can be affected by lifestyle changes.

With “self-care” as a leading proponent of her coaching process for these individuals, she understands how striving for success can lead them to sacrifice personal health and ongoing wellness to their need for achievement. Instead, she helps them develop a personalized wellness plan that is adaptable to the unique needs of their lifestyle, […]

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International Love Coach Seeks WordPress Website Design, Marketing & Branding Coaching

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

Irene Tomoe Cooper is an internationally recognized Love Coach and author of the bestselling book, The Japanese Woman’s Guide to International Relationship Skills. With a previous website that she believed was underperforming, and with a referral from Wealth Attraction Coach (and client) Ann Sanfelippo, she sought Amber’s help in putting together a new WordPress website.

With an existing website that seemed to lack the personal touch necessary for such an intimate type of coaching, the NGNG team were tasked with creating a new custom logo, followed by designing and developing her custom website.

While the team went to work putting together a […]

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