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Redefining the Power of Authenticity on Social Media

I just got another one. I was on a call with a client who said, “Amber, I hate social media… I don’t want to be an influencer… Do I have to make videos?”

Yes. 🙂

But, this doesn’t have to be so painful. I promise!

Beyond the Glam and Filters on Social Media

We don’t like the word “Influencer” because we think of the TikTok and Instagram stars with their shiny red cars, plastic filters, and glam output all in the game of getting more likes.

YOU are not like that. Neither am I. And, I still lean in to the idea that I am an Influencer.

I am an Influencer to my son. 

I’m an Influencer to my team.

To you.

To the world at large.

At the end of the day, you and I want to help people. We want to make an impact.

My definition of Influence: An opportunity to change a behavior for the greater good.

One of my personal missions in life is to shift the perspective of what it means to be an Influencer. 

That’s why you might regularly hear me preach to “Elevate Every Experience”. That means, using the moment unfolding in front of you as an opportunity to elevate the moment. Make it better in some small or big way.

Be responsible. Be you.

Authenticity in Social Media

You know I’m a girl who practices what she preaches. This is how I use video and Influence on social media (as one of many examples): Click here to see my post on Instagram or watch this video.

It’s not all personal development around here. I use these very approaches to SHAPE the way people market and grow their businesses. My marketing and business consulting work allows you to authentically and deeply connect with your right audience using your website, social media, offers, book launches, and more. Every day.


Don’t be repulsed by recording videos or posting daily on social media. Get excited to have a conversation and relationship with the ONE person you want to serve most. Do it for that person. 

It’s not about YOU – it’s about THEM.

You just have to show up, post consistently, be you, share your wisdom (especially the stuff you take for granted!), and not forget to have some freaking fun.

Deal? 🙂

Now go out and Influence positively today. Click here and let me know you’re there and this message was heard.

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