How to Use Opt-In Offers and Content Marketing to Up Your List Building Game | 4-min Fast Track Video Ep #61

Are you feeling overwhelmed trying to master your list building strategy? If so, you are not alone! List building is confusing! There are so many options, and it seems like everybody is giving us conflicting advice.

Do you need a separate landing page, should you use one of those pop-up boxes, what types of lead magnets are best to use?

It’s time to take a deep breath, grab a pen and paper and discover my own strategy that has done wonders for my business. I’m holding nothing back because I believe in sharing as much value as possible. So, even though this […]

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How to Promote and Recycle Older Content | 4-min Fast Track Video Ep #14

Do you have lots of old content just sitting somewhere feeling abandoned (those poor old blog posts!)?  We spend so much time creating content and pour a great deal of energy into promoting it….once, twice….maybe a handful of times.  And then what?  We’re on to the next batch of new stuff!

Well, guess what?  You can put that arsenal of older content to good use.  And reduce stress, save time and continue providing value in the process.  Not too shabby!

I’m sharing how to promote and recycle older content to better your business and help more people!

You’ll discover:

How social media management tools (like […]

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An Email Marketing Approach You May Want to Avoid

I have a great tip to share with you today that you can keep in your back pocket.

I recently got an email blast from someone, and a classic mistake was made in the opening line.

“Hello there! I know it’s been many months since you’ve heard from me, but 2015 was quite a year!…”

Can you identify what she should have done differently?

You may be thinking, “She didn’t add your first name and kept it generalized?”  Yes, you DO want to add the person’s first name in your opening.  This makes people feel like you’re emailing them personally.  However, in this case, […]

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Q&A: What Should I Include In My Content Plan?

Dan Butler, www.lovefingworks.com, submitted a question for the “Ask Amber” Podcast asking how I approach creating my content plan and what I include in it.

This is a great question!

I start by creating my year-long schedule broken down by free content, growth strategies and money-making activities. Then I can analyze my monthly and weekly activities accordingly.

All of this is explained and more in this Authentic Leader Q&A episode!

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