Have you ever wondered, “What’s the fastest way to do my marketing without sacrificing quality, while still developing meaningful connections with people at every point along the way?”
I have the answer.
I remember early on in the business, I was sitting at my desk and I had just finished a blog post that took me an hour to write. I really enjoy writing, so I put forth a lot of effort and energy when I do it. I want to make a meaningful connection with the reader. Once I finished the blog post, I moved onto the next marketing task: “Okay, what’s something smart I can say on social media today?” I spent the next few hours crafting custom social media content across different platforms (LinkedIn, Instagram, Twitter…you know the drill!).
By the end of it, I’ve spent HOURS on my marketing in addition to all of the other things I need to do as a business owner: my clients, sales, internal meetings, etc. That’s when I threw my hands in the air and said for the Second time in my career, “There HAS to be a better way!”
I remember thinking, “How can I extract myself out of the business?”
I didn’t just want to hire it out, and I didn’t want to take a course and keep grindin’ through it. I know what I was doing better than anybody when it came to online marketing… but how can I get someone else to do it for me?
That’s when I got the idea to develop a content marketing game-changer for myself and other entrepreneurs alike. That’s when Leverage To Scale was born.
First, I documented everything I do and how I do it (let’s be real…it’s not sexy work, but it’s necessary). Once I had all of my systems documented, I decided to create a short tip video that would be posted weekly. These videos would be 2-3 minutes in length, and I’d share an effective strategy or answer a common question in my field. From there, I would have a Creative Marketing Assistant (CMA) take that weekly video, optimize it and post it on YouTube. She would then use that video to craft content for my blog, my different social media accounts, AND my newsletter (tweaking it as necessary for the different platforms).
And because the content is based off of my videos, it is written in my voice.
Just like that, HOURS were trimmed off of my schedule…hours! I could spend growing the business in other areas, or simply enjoying an afternoon with my son. When I found out how valuable this was for me in my business, I decided to open it up to others in theirs.
Click the video below to hear about Leverage To Scale in more detail:
Leverage To Scale not only gives you a plan to meet the new demands of social media and marketing… but it will help systematize the process so you can still get things done in a fraction of the time you would spend otherwise! Think this could be a good fit for you? Click here to access our Leverage To Scale page.