Category: Website Tips

What You Need to Know About the New Gutenberg WordPress Editor

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
gutenberg-update-wordpress

Another day, another WordPress update. As a business owner with a WordPress website, you know how it feels when yet another update comes out. Unless you’re a WordPress expert, it can be concerning and overwhelming. What is this new update? How do I know if I need it? If I don’t take action, will my website crash? So many questions. I know that you don’t have the time to worry about this, so I’m sharing everything you need to know about the latest update – it’s called Gutenberg, and it’s kind of a BIG one!

No need to worry. We’ve […]

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Create Engaging Website Videos With These Expert Video Marketing Tips | 4-min Fast Track Video Ep #60

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
video-marketing-tips

Are you hesitating to create a video for your website’s home page? I hear from so many authors, speakers and entrepreneurs who say they want to create one – but aren’t sure what to include or leave out.

Video marketing can be a little scary. To do it right, you need to let your guard down and put your true, raw self out there (what did I tell you – scary!).

It’s time to put your nerves and uncertainty aside and up your video marketing game. Every single business owner should have a video on his or her home page. It’s an […]

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The Biggest Website Mistakes You Might Be Making

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
biggest-website-mistakes

Are you trying to grow your business – or get it off the ground – but your website feels like it’s just “good enough?” Don’t settle for that! Your website should be one that you’re super proud to show off. It should also be one that creates consistent income and success.

It all starts with knowing what NOT to do. Below are 3 of the biggest website mistakes that I see people making.

Bad content. It’s easy to tell when someone’s core message isn’t clear. Your website content should make several things very obvious: who you are, what you do, who you […]

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How to Handle A WordPress Website Hack | 4-min Fast Track Video Ep #33

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
how-to-handle-wordpress-website-hack

Have you ever been a victim of a WordPress website hack?  It’s the worst.  Your site is down.  You have no idea what happened.  You’re panicking!  What do you do?

Things like not updating your site on a regular basis (themes, passwords, plug-ins) increase the chances of your site getting hacked.  This is why regular updates are critical!

(We offer an awesome maintenance service for a low monthly fee if you’re interested!).  

Regular updates help prevent hacks, but we all know that there’s no absolute guarantee of website security for anyone.  So what do you do if you’ve already been […]

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Don’t Let Outdated Website Content Ruin Your Credibility!

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
outdated-website-content

If you’ve spent a lot of time and money developing a website to attract your target market and convert them to your email list or client list, then listen up!

I don’t want you to go another day without learning what could be hurting your credibility and results. If you want to maximize your potential for success then read on…

The Epic Fail

You’ve seen it. You’ve been distracted or annoyed by it. You go to someone’s website and the information is obviously outdated, the links don’t work and you end up really frustrated because you can’t get the information you’re seeking.

Epic fail […]

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Keep Your Website Content Fresh| 4-min Fast Track Video Ep #24

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
24-keep-your-website-content-fresh

When’s the last time you took a really good look at your website content?    Is your content current and up to date?  Do you have outdated blog posts and links that no longer function (yes, the dreaded 404 Error!)?  It may be a tedious undertaking, but it’s an important task that should be part of your maintenance plan.

People find your content – even the old content – on Google.  You don’t want to entice them to your website only for them to find blog posts about events that took place years ago and tools that nobody even uses anymore.

You gotta keep […]

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Monthly WordPress Updates Made Easy!

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
wordpress-updates

I have something brand spankin’ new to share with you today (…that I’m really excited about)!

You know how your WordPress website always has theme or plugin updates available? And how you’re scared to make them for fear of breaking your site (…rightfully so)?

And you may or may not even be aware how critical it is to make daily backups of your website (or that most hosting companies don’t do this, so you likely don’t have a backup of your site in case something goes wrong).

FACT: More than 30,000 webpages get hacked each DAY according to SophosLabs.

FACT: WPBeginner says 83% of […]

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How to Format Your Content to Keep People Reading | 4-min Fast Track Video Ep #11

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
format-your-content

Would you believe that people have much shorter attention spans these days? Um, excuse me.  Hello?  Over here.  Did you read that first sentence?

Okay, you get my point.  But while we sometimes can’t help but laugh about the need for instant gratification these days, this actually does play a crucial role in the success of your business.

They way people prefer to absorb content has drastically changed, and you’ll need to change as well if you want people to stick around long enough to read YOUR content.

Imagine putting so much time and effort into sharing valuable and helpful content with your audience … […]

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2 Tips to Improve Your Content

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
improve-your-content

We all know how important your content is to the success of your business.  Website content, blogs, newsletters….even emails!

Right now, I want to share some “actionable” copywriting tips that you can use to make a real difference in your business.

Copywriting is tricky. You can’t just throw something online and hope that it generates lots of interest.  There are a couple of common FAILS I see entrepreneurs make all the time.  I want to help ensure that you avoid them.

FAIL #1. Where are the personal benefits?

If you are trying to come up with a name for your course, a webinar, your eBook, your […]

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WordPress Website Design – How to Create a Membership Website Part V

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
wordpress-website-membership

We’re back for Part V (the final installment!) of our latest WordPress Website Design series – How to Create a Membership Website!

So you’re just about ready to launch your membership website, right? Your site is set up with the WishList plugin. You’ve set your price point, and it’s connected to your shopping cart and email system. Your high value content is ready for your members, either all at once or monthly. You’re ready to go – except – you need a sales page on your website to drive potential members to your membership site!

Creating a sales page for your membership […]

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