If you’ve spent a lot of time and money developing a website to attract your target market and convert them to your email list or client list, then listen up!
I don’t want you to go another day without learning what could be hurting your credibility and results. If you want to maximize your potential for success then read on…
The Epic Fail
You’ve seen it. You’ve been distracted or annoyed by it. You go to someone’s website and the information is obviously outdated, the links don’t work and you end up really frustrated because you can’t get the information you’re seeking.
Epic fail on the website owner’s part. Yet, this happens ALL the time!
A Common Mistake that Reduces Your Credibility
If you have outdated website content and broken links on your website, your website visitors will take you much less seriously. (You’re probably “mmm hmm’ing” me, but will you do something about it?) 🙂
If you really want to be the go-to authority in your industry, you need to have great content that is published regularly. You also need to make sure the content is up to date. Otherwise, what’s the point of having the content on your site?
Tip: Plan time in your schedule to go back through every inch of your website and update ALL content so you don’t lose credibility from having outdated information.
Usually about once a quarter I will click through every main page of my website, review my sidebars and footer, scan through my blog archives, etc. searching for…
- Anything I no longer want to promote
- Broken links
- Old event marketing plugs
- Old affiliate links
- Outdated advice
- Anything that isn’t in alignment with my current brand and goals
Of course, the bigger your website, the longer this process will take. I have hundreds of pages of content on my website, and yet I still make time to review everything.
Why? Because I would hate for someone to be frustrated as they search for relevant content only to hit a brick wall. Seriously, think about that. What would that say about you?
It doesn’t stop there.
When’s the last time you read that freebie eBook that people opt in to get? Do you remember what your welcome email / autoresponder says? What about your Facebook bio and LinkedIn profile?
Kick it into high gear! Set aside a few hours on a given day to dive back into your content and scan it for anything that needs to be tweaked.
Then, let me know when you’ve done it, and I’ll give you a virtual high five. (Hey, everyone appreciates a little recognition right?)
To your success!