We all know how important your content is to the success of your business. Website content, blogs, newsletters….even emails!
Right now, I want to share some actionable copywriting tips that you can use to make a real difference in your business.
Copywriting is tricky. You can’t just throw something online and hope that it generates lots of interest. There are a couple of common FAILS I see entrepreneurs make all the time – I want to help ensure that you avoid them.
FAIL #1. Where are the personal benefits?
If you are trying to come up with a name for your course, a webinar, your eBook, your membership site, your book, etc., focus on the personal benefits to the buyer.
Put yourself in the potential buyer’s shoes. Ask yourself, “What will I get out of this? How will my life be better? What can I expect?”
I suggest writing down a list of keywords that come to mind as you think and FEEL your customers’ needs. Then pair keywords and play a little to come up with a perfect, catchy title.
FAIL #2. Jumping the gun
When it comes to landing pages and sales pages, try to think of each as a first date. You don’t just go straight for the kiss upon meeting your date, do you (no judgments … lol!)?
Typically, you want to first build a rapport – a connection. When a new or familiar visitor lands on your website or webpage, it’s always wise to build that connection before asking for what you want.
The copy sequence to always remember:
- Start with a killer headline that draws a visitor in and makes them feel like they are in the right place.
- Then, ask questions that identify with the visitor.
- Transition into an explanation of how the visitor feels now (which creates connection and builds trust).
- Present the solution.
- List the benefits (and how your visitor will feel after they implement the solution).
- End with asking for the action (opt-in, order, etc.).
That is the exact sequence I always follow with all of my copy projects!
(Very good example: http://authenticbusinesssuccesssummit.com – it’s a long sales page, but a very good one. The formula is always the same whether I write an opt-in page or sales page or webpage.)
These two tips will make a WORLD of difference if you just focus on implementing them moving forward. Give it a try, and share your results with me!
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Thanks Amber. I just copied the bullet point list and pinned it to my bulletin board.”
– Gary Jezorski, CRM & Business Sales Automation Expert