We all know how important your content is to the success of your business. Website content, blogs, newsletters….even emails!
Right now, I want to share some actionable copywriting tips that you can use to make a real difference in your business.
Copywriting is tricky. You can’t just throw something online and hope that it generates lots of interest. There are a couple of common FAILS I see entrepreneurs make all the time – I want to help ensure that you avoid them.
FAIL #1. Where are the personal benefits?
If you are trying to come up with a name for your course, a webinar, your eBook, your membership site, your book, etc., focus on the personal benefits to the buyer.
Put yourself in the potential buyer’s shoes. Ask yourself, “What will I get out of this? How will my life be better? What can I expect?”
I suggest writing down a list of keywords that come to mind as you think and FEEL your customers’ needs. Then pair keywords and play a little to come up with a perfect, catchy title.
(Check out Sexy Marketing Titles vs. Titles that Feel More Natural & Offer More Truth.)
FAIL #2. Jumping the gun
When it comes to landing pages and sales pages, try to think of each as a first date. You don’t just go straight for the kiss upon meeting your date, do you (no judgments … lol!)?
Typically, you want to first build a rapport – a connection. When a new or familiar visitor lands on your website or webpage, it’s always wise to build that connection before asking for what you want.
The copy sequence to always remember:
- Start with a killer headline that draws a visitor in and makes them feel like they are in the right place.
- Then, ask questions that identify with the visitor.
- Transition into an explanation of how the visitor feels now (which creates connection and builds trust).
- Present the solution.
- List the benefits (and how your visitor will feel after they implement the solution).
- End with asking for the action (opt-in, order, etc.).
That is the exact sequence I always follow with all of my copy projects!
(Very good example: http://authenticbusinesssuccesssummit.com – it’s a long sales page, but a very good one. The formula is always the same whether I write an opt-in page or sales page or webpage.)
These two tips will make a WORLD of difference if you just focus on implementing them moving forward. Give it a try, and share your results with me!
If you thought these tips were helpful, please help me share them on your favorite social network by using the share buttons below! Thank you for your support!
Thanks Amber. I just copied the bullet point list and pinned it to my bulletin board.”
– Gary Jezorski, CRM & Business Sales Automation Expert