The 2nd annual silent auction is open now! Click here to place your bids.

Join AmberV for a group mastermind & coaching experience every month! Click here to get access to the Zoom link.

Close this search box.

2 Tips to Improve Your Content

We all know how important your content is to the success of your business. Website content, blogs, newsletters….even emails!

Right now, I want to share some actionable copywriting tips that you can use to make a real difference in your business.

Copywriting is tricky. You can’t just throw something online and hope that it generates lots of interest.  There are a couple of common FAILS I see entrepreneurs make all the time – I want to help ensure that you avoid them.

FAIL #1. Where are the personal benefits?

If you are trying to come up with a name for your course, a webinar, your eBook, your membership site, your book, etc., focus on the personal benefits to the buyer.

Put yourself in the potential buyer’s shoes.  Ask yourself, “What will I get out of this? How will my life be better? What can I expect?

I suggest writing down a list of keywords that come to mind as you think and FEEL your customers’ needs. Then pair keywords and play a little to come up with a perfect, catchy title.

(Check out Sexy Marketing Titles vs. Titles that Feel More Natural & Offer More Truth.)

FAIL #2. Jumping the gun

When it comes to landing pages and sales pages, try to think of each as a first date.  You don’t just go straight for the kiss upon meeting your date, do you (no judgments … lol!)?

Typically, you want to first build a rapport – a connection.  When a new or familiar visitor lands on your website or webpage, it’s always wise to build that connection before asking for what you want.

The copy sequence to always remember:

  • Start with a killer headline that draws a visitor in and makes them feel like they are in the right place.
  • Then, ask questions that identify with the visitor.
  • Transition into an explanation of how the visitor feels now (which creates connection and builds trust).
  • Present the solution.
  • List the benefits (and how your visitor will feel after they implement the solution).
  • End with asking for the action (opt-in, order, etc.).

That is the exact sequence I always follow with all of my copy projects!

(Very good example: – it’s a long sales page, but a very good one. The formula is always the same whether I write an opt-in page or sales page or webpage.)

These two tips will make a WORLD of difference if you just focus on implementing them moving forward. Give it a try, and share your results with me!

If you thought these tips were helpful, please help me share them on your favorite social network by using the share buttons below! Thank you for your support!

Amber Vilhauer

Thanks Amber. I just copied the bullet point list and pinned it to my bulletin board.”
– Gary Jezorski, CRM & Business Sales Automation Expert

Previous Post
Next Post

Related Posts

Living Authentically

I got a really loving message from a member of our community named Nikolina in response to the newsletter I shared about outlasting your competition. 

Read More »

Training + Tools Digest

Join our weekly email list

  • This field is for validation purposes and should be left unchanged.

Website Design

Branding and Website Design

Done-For-You Marketing System

Bestseller Book Launch Services

A once in a lifetime experience

AuthorUpLive event shows you how to LAUNCH your book with the HIGHEST degree of success.

How To Convert Qualified Buyers With Your Website


How To Attract Qualified Buyers And Grow Your Following


How To Launch And Leverage Your Book For Long-Term Sales Success


90 Minute Webinar On Sales & Marketing Strategies


Join Amber's Facebook Group


Fast Track Tip Videos


Get instant access to our pricing menu! Have all the details in FULL TRANSPARENCY so you know what to expect without any surprises. We believe a successful partnership starts at the very beginning with integrity, trust, and communication.

How’s That For A change?

Your privacy is our top priority!
We collect, use and process your data in accordance with our Privacy Policy.

Get our weekly "Training & Tools Digest" to grow your tribe, live your potential, and monetize your message! Every Tuesday morning get the latest deep-dive insights to help you creatively (and simply) improve your business and life.

Try it out for one week – where should we email you?

  • This field is for validation purposes and should be left unchanged.

Your privacy is our top priority!
We collect, use and process your data in accordance
with our Privacy Policy.


Get Our Weekly Emails

  • This field is for validation purposes and should be left unchanged.

Follow Us