Facebook Live Video: How to Develop a Marketing & Launch Plan

Do you wish you had a magic wand that would cut through the noise in your world so that you could get focused on growing your business? Of course you do! Time is our most precious commodity, and we never seem to have enough of it. So we have to make every moment count.

Recently, Leverage To Scale community member (and a customer I adore) Jennifer Campbell reached out and asked me a major question. She’s preparing to launch a membership site and wanted clarification around the very complicated process… as well as a […]

Read more

Online Marketing Influencer Jon Schumacher Highly Recommends Leverage To Scale Marketing System

Whether you’re just starting to build your business or have already established yourself as a highly-respected influencer, your content marketing plan is key to your success.

As a business owner at any stage of the game, you need a powerful and strategic marketing system that grows your audience, drives more website traffic and expands your online presence. The challenge you face is finding the time to implement such a system. How do you develop and implement a plan (one that actually works!) when you need to be spending most of your time focusing on high-level areas of […]

Read more

Bye bye InfusionSoft (and other tools)

2017 was challenging. We still had a top sales year, worked on so many cool projects, traveled, and enjoyed life.

The challenge for me, personally, came in what seemed at EVERY turn, the ‘old ways’ of doing things no longer worked. UGH…it was maddening!!

I changed our project management system from ProjectBubble to ActiveCollab (WOW – that system rocks!!). I can’t even tell you how much of a headache this was (think hundreds and hundreds of client projects, thousands upon thousands of tasks, and time records for each task, client notes, you name it….).

After a decade I changed our domain name – […]

Read more

Use Heart & Simplicity to Stay Ahead of Online Marketing Changes

Something has really been gnawing at me recently that I notice throughout all of my coaching calls. Want to know what it is? People are MAXED OUT and it makes me feel… so… concerned.

The bar has never been higher. People have never felt more pressure, more internal conflict on what to do, and anxiety is coming around a little too often. I can’t say I’m exempt from the intensity, but I can say I’m taking very strong measures to stay balanced.

This “drama” is changing the online marketing landscape in ways most marketers can only predict right now.

The attention span […]

Read more

Marketing Titles That Sizzle and Sell

I want to address this idea of super sexy marketing titles for eBooks and blog posts because come on…. that can prevent you from publishing content confidently right?!

So many entrepreneurs think that getting results is all about coming up with that snap-crackle-pop title. Yet, we are also so over-stimulated by the sizzle that we can’t tell which products are actually good!

If you have a webinar, product or service and you’re delaying pushing it out because you are rethinking and rethinking the title, I say go with your gut instinct and get it out to the world!

Yes, of COURSE you […]

Read more

Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and […]

Read more

Q&A: Can You Outline a Good Email Marketing Strategy for Me?

Alycia Hall, alyciahall.ca, submitted a question for the “Ask Amber” Podcast asking for me to help outline a solid email marketing strategy for her online coaching business.

This is a great question and one SO MANY of us have to battle, right? How often do we email our subscribers? WHAT should we email them? How do we monetize?

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me […]

Read more

Q&A: What Are the Types of Blog Posts and How Do I Integrate Video?

Frank Pisacane, takingshape4me.com, submitted a question for the “Ask Amber” Podcast asking about the types of blog posts I write, how long it takes me to write blog posts, and the best ways to integrate video into a blog post.

These are great questions!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what you struggle with and which tip make a difference for you
Share this […]

Read more

Q&A: When Should I Start Hosting Webinars & What Software To Use?

Ellen Reaves, www.caregivingstrategies.com, submitted a question for the “Ask Amber” Podcast asking when is the best time in a business to start going webinars to attract new clients and what is the best software to use to run the webinar.

These are great questions!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what you struggle with and which tip make a difference for you
Share this […]

Read more

Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

When you go to a website looking for a solution to your problem, usually the last thing you want to see is a pop-up box blocking you from the answer you seek.

The pop-up box is usually an opt-in box inviting you to download a free report or subscribe to an ezine. Do you find these annoying?? Most do.

However, you would not believe the results entrepreneurs are getting by placing a pop-up optin box on their website!

Typical Optin Conversion Results

If you add a generic optin box in your header, on your sidebar, below blog posts, in your footer… you should expect […]

Read more