I want to address this idea of super sexy marketing titles for eBooks and blog posts because come on…. that can prevent you from publishing content confidently right?!
So many entrepreneurs think that getting results is all about coming up with that snap-crackle-pop title. Yet, we are also so over-stimulated by the sizzle that we can’t tell which products are actually good!
If you have a webinar, product or service and you’re delaying pushing it out because you are rethinking and rethinking the title, I say go with your gut instinct and get it out to the world!
Yes, of COURSE you want a title that resonates with people. I’m not suggesting you don’t put effort into good copywriting.
I’m suggesting you not over-analyze things too much because it will delay your results and you won’t help nearly as many people as you could if you were taking stronger action.
As an example, I was recently talking to a client about blogging and I told her I write and publish most of my blog posts in 15 minutes. Her jaw dropped! She could not believe I wasn’t spending 2 hours on a blog post.
The reason why I can bang out content so quickly is because I trust my expertise. I believe people will get value out of my efforts. This is all part of having a strong mindset. I know I’m not perfect and that’s ok. But I try really hard to be spot on and not make mistakes and not skimp on value.
The point is, if I know I’m giving it my all, then I will help others and succeed as a result.
It’s about the VALUE you offer – not the sexy title. The sexy title “helps” for sure but it’s not THE reason people gravitate to you. It’s not the reason they buy.
They will see your value in your content that sells the program, in your voice on that free webinar, in your enthusiasm on email blasts and social media. That “essence” sells your products.
So this message is about understanding where to put your creative energy and taking massive action.
The world needs your message, and only you can deliver it!
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