Category: Content Marketing

How Badly Will Google Punish You for Publishing Duplicate Content?

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
duplicate-content-penalty

Have you heard of publishing duplicate content? This is how the industry refers to publishing identical content in more than one place. The most risky form of publishing duplicate content is sharing identical information on the same website. For example, someone might publish the same blog post on different pages of the same website thinking this is beneficial and will result in the post receiving a lot of hits and attention. This is a big no-no.

Now, most website owners know this and work hard to avoid doing it, so the real question is…

How badly will Google punish you for publishing […]

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How To Construct Your Video Content for Maximum Impact | 4-min Fast Track Video Ep #63

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

I’d like to share a video training with you today answering a question that comes from our NGNG community member, Dr. Garric Vosloo, that many business owners want to know. How do you construct your video content so that it creates an impact? You wouldn’t go on a road trip without directions, and you wouldn’t create content without a plan. Why? because neither will get you very far. You need a plan. I always have a plan for my content. The good news? It’s surprisingly much easier than you’re probably thinking.

Check out this training to learn all the […]

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How to Repurpose Your Content on Multiple Online Platforms | 4-min Fast Track Video Ep #59

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
how-to-repurpose-your-content-on-multiple-platforms

Get ready for a great content strategy tip! It’s all about how to repurpose your content across multiple online platforms.

So many people get frustrated when it comes to producing content. I get it! After all, we absorb content in so many ways these days (video, audio, text-based blog posts, etc.) that it feels impossible to give people what they want. But creating and sharing content doesn’t have to stress you out or be overwhelming. In fact, today’s tip is one that can actually make your life easier.  Really!

By starting with a simple blog post, you can repurpose your content across […]

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How to Create a Content Plan to Build Your Email List | 4-min Fast Track Video Ep #54

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
how-to-create-list-building-content-plan

Do you have a content plan in place? If you need to create a content plan, or get better results with your current one, you’ll want to hear what I’m sharing with you!

I’m going to give you the tools you need to create a content plan that actually helps build your email list!

First thing’s first. Do you need a content plan? If so, I’d like you to grab a pen and piece of paper and check out this video. It’s a 5-minute (easy!) exercise that will enable you to develop your plan and boost your business success. I use […]

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How to Use Facebook Marketing for Better Exposure | 4-min Fast Track Video Ep #36

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
how-to-use-facebook-marketing-for-better-exposure

Are you looking to master Facebook marketing to grow your audience and get more exposure?  I’ve had many clients come to me asking how it all works.  I know first-hand how complicated it can be.

With profile pages, business pages and groups, it definitely gets confusing.  Many people aren’t sure how they’re supposed to use profiles, pages and groups to get the best results (think larger audience and more exposure!).

And Facebook doesn’t always make it easy.  Did you know that Facebook only shows your content to about 3-5% of the people who’ve liked your page?

So what are you supposed to do?

 

I’m sharing some […]

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How to Promote and Recycle Older Content | 4-min Fast Track Video Ep #14

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
recycle-older-content

Do you have lots of old content just sitting somewhere feeling abandoned (those poor old blog posts!)?  We spend so much time creating content and pour a great deal of energy into promoting it….once, twice….maybe a handful of times.  And then what?  We’re on to the next batch of new stuff!

Well, guess what?  You can put that arsenal of older content to good use.  And reduce stress, save time and continue providing value in the process.  Not too shabby!

I’m sharing how to promote and recycle older content to better your business and help more people!

You’ll discover:

How social media management tools (like […]

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Develop a Content Plan in 5 Minutes | 4-min Fast Track Video Ep #8

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
develop-a-content-plan

Looking for a content structure to help build your business? I am about to teach you an incredibly easy exercise that will enable you to develop a content plan and boost your business success.

And guess what?  You can actually do this in about 5 minutes!

This will help grow your business, appeal to your audience, reduce your stress and keep you focused and on track.

I’m going to show you:

How to prepare (it’s simple…we’re talking grabbing a pencil and paper!)
What to do
How your new content plan will serve as the foundation of your content structure

If you want to invest a handful of minutes to gain […]

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2 Tips to Improve Your Content

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
improve-your-content

We all know how important your content is to the success of your business.  Website content, blogs, newsletters….even emails!

Right now, I want to share some “actionable” copywriting tips that you can use to make a real difference in your business.

Copywriting is tricky. You can’t just throw something online and hope that it generates lots of interest.  There are a couple of common FAILS I see entrepreneurs make all the time.  I want to help ensure that you avoid them.

FAIL #1. Where are the personal benefits?

If you are trying to come up with a name for your course, a webinar, your eBook, your […]

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Authentic Leader Webcast Episode #23: What is a Hashtag and How Do I Use Hashtags?

by Amber Ludwig-Vilhauer Leave a comment
how-to-use-hashtags

When I first started out in the amazing world of social media I had no freaking clue what a “hashtag” was!! I wondered if I had to go somewhere to register this so called hashtag, why anyone would use it, and why they were so dang popular.

So I dug in all those years ago and as it turns out….its SO EASY!!

In this video you’ll learn:

What a hashtag is
How to create a hashtag
Which social networks use hashtags
How to search hashtags and join specific conversations
Why you’d want to use hashtags for special events
and sooo much more!

I get super specific so you’ll learn […]

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Q&A: How Much Free Content Should You Give Before Asking for the Sale?

by Amber Ludwig-Vilhauer Leave a comment
tom-rubens

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic […]

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