Category: Business Tips and Tools

3 Signs You Need to Hire a Website Copywriting Specialist

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
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Creating clear and compelling content for your website is one of the most important steps you can take to convert qualified leads into buyers. Yet, far too many online business owners are looking for outside solutions (…that are ultimately ineffective if you don’t have strong content).

If you feel like you’re not getting the results you hoped for or expected, you may need to take a good, hard look at your content.

Is it clear? Does it tell a visitor exactly who you are, what you do, who you do it for, how you do it, what makes you different… while instructing […]

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My 2019 Planning Outline

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
2019-planning

It’s that time of year. We’re all busy trying to finish our current projects while planning for a successful year ahead.

I was recently in Lambertville, New Jersey for the 2nd of 4 sessions in a Grad Program led by Michael and Amy Port. This highly-intensive program is designed for high achievers who are ready to uplevel further in the areas of speaking and performance.

You see, I believe in the importance of always upleveling. I won’t allow myself to get comfortable for long before I’m ready to take on my next challenge.

Here’s what happened.

My trip started last Wednesday when I flew […]

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How to Create a Brand Book for Your Business | 4-min Fast Track Video Ep #65

by Amber Vilhauer, Online Marketing & Sales Business Coach 1 Comment
how-to-create-a-brand-book-for-your-business

There’s something I want you to do. I want you to create a brand book for your business! Sounds complicated, doesn’t it? Guess what? It’s NOT! In fact, it’s really fun and will get you (and your team!) excited, motivated and working better as a unified organization.

I just did this for my business, and it’s already making a difference! My team and I have never been more in tune with the overall organizational branding. From the words we use – and don’t use – to the types of photos and even GIFs we use, we’re enjoying branding clarity on a […]

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The Funnel Formula: A Simple Campaign That Everyone Needs

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
funnel-formula

Bear with me because I am feeling a bit strong in my opinions today, lol. I’m directing my focus on “funnels” specifically.

(The last time I was “fed up” with the way our industry was teaching you about a topic, I made a 35-min video that went viral and impacted MANY people in a positive way, helping them earn a lot more. Get ready, I’m ready to strike again. And it starts now.)

It’s all about funnels.

Funnel is the “it” buzzword and has been for years. It makes sense. We all want to reach more people. We all want to work smarter, […]

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How to Avoid The Pinball Effect and Be More Productive

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
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A recent coaching call got me thinking more deeply about how “chaotic” our minds can get as entrepreneurs.

Do you ever feel like the ball in a pinball machine?

We’re trying to focus on developing a program, but then we need to write that blog post, and oops we need to say something on social media… then,”oooh…. look who just launched a new program! It’s gorgeous. Gosh, I’m not doing enough… Maybe that idea I had wasn’t right… Maybe I need to do this new thing. Ok, I’m going to start mapping that new idea out. Oooh this is fun! Wait… I […]

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4 Keys to Business Growth

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
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Growing your expertise-based business is tricky. There, I said it. It may not be what you want to hear, but if you’re running a business that makes money as a result of you selling your unique skills and knowledge, it’s something you have to know … and you probably already do.

I’ve seen many talented entrepreneurs get stuck. They get stuck on a plateau and don’t know how to climb to the next level. (I see this a lot with coaches. If you’re a coach, you are your business, and there’s only so much of you to go around, right?). It’s […]

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Bye bye InfusionSoft (and other tools)

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

2017 was challenging. We still had a top sales year, worked on so many cool projects, traveled, and enjoyed life.

The challenge for me, personally, came in what seemed at EVERY turn, the ‘old ways’ of doing things no longer worked. UGH…it was maddening!!

I changed our project management system from ProjectBubble to ActiveCollab (WOW – that system rocks!!). I can’t even tell you how much of a headache this was (think hundreds and hundreds of client projects, thousands upon thousands of tasks, and time records for each task, client notes, you name it….).

After a decade I changed our domain name – […]

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How to Repurpose Your Content on Multiple Online Platforms | 4-min Fast Track Video Ep #59

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
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Get ready for a great content strategy tip! It’s all about how to repurpose your content across multiple online platforms.

So many people get frustrated when it comes to producing content. I get it! After all, we absorb content in so many ways these days (video, audio, text-based blog posts, etc.) that it feels impossible to give people what they want. But creating and sharing content doesn’t have to stress you out or be overwhelming. In fact, today’s tip is one that can actually make your life easier.  Really!

By starting with a simple blog post, you can repurpose your content across […]

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How to Overcome Your Fear of Video Marketing

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment
video-marketing

Is your fear of being in front of the camera holding you back from improving your video marketing game? If you’re not taking advantage of video marketing, you probably know that you should be! You just need to overcome video fear and become comfortable on camera.

I see so many of my clients taking the plunge, and it makes me so happy! I honestly believe that there is no better way to connect with your audience. Why? Because they get to see you. The real you. This genuine connection creates much better long-term results and helps you build a bigger and […]

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Branding Tip: How to Stand Out From the Competition | 4-min Fast Track Video Ep #58

by Amber Vilhauer, Online Marketing & Sales Business Coach 9 Comments
how-to-stand-out-from-the-competition

In a highly crowded industry with competition everywhere you look, how the heck can you stand out?!? Believe it or not, you can absolutely stand out from the competition. How? My answer might surprise you.

Be yourself!

Seriously. This might sound crazy, but it’s really not. I share many tips in the video below that I hope will help you to stand apart in your industry. But being your true authentic self is my #1 recommendation! It’s also the one that many people find the most challenging. You’ll learn why when you watch.

I’m sharing:

How to use what others are doing to your advantage […]

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