How to Create a Brand Book for Your Business | 4-min Fast Track Video Ep #65

There’s something I want you to do. I want you to create a brand book for your business! Sounds complicated, doesn’t it? Guess what? It’s NOT! In fact, it’s really fun and will get you (and your team!) excited, motivated and working better as a unified organization.

I just did this for my business, and it’s already making a difference! My team and I have never been more in tune with the overall organizational branding. From the words we use – and don’t use – to the types of photos and even GIFs we use, we’re enjoying branding clarity on a […]

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The Funnel Formula: A Simple Campaign That Everyone Needs

Bear with me because I am feeling a bit strong in my opinions today, lol. I’m directing my focus on “funnels” specifically.

(The last time I was “fed up” with the way our industry was teaching you about a topic, I made a 35-min video that went viral and impacted MANY people in a positive way, helping them earn a lot more. Get ready, I’m ready to strike again. And it starts now.)

It’s all about funnels.

Funnel is the “it” buzzword and has been for years. It makes sense. We all want to reach more people. We all want to work smarter, […]

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How to Avoid The Pinball Effect and Be More Productive

A recent coaching call got me thinking more deeply about how “chaotic” our minds can get as entrepreneurs.

Do you ever feel like the ball in a pinball machine?

We’re trying to focus on developing a program, but then we need to write that blog post, and oops we need to say something on social media… then,”oooh…. look who just launched a new program! It’s gorgeous. Gosh, I’m not doing enough… Maybe that idea I had wasn’t right… Maybe I need to do this new thing. Ok, I’m going to start mapping that new idea out. Oooh this is fun! Wait… I […]

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4 Keys to Business Growth

Growing your expertise-based business is tricky. There, I said it. It may not be what you want to hear, but if you’re running a business that makes money as a result of you selling your unique skills and knowledge, it’s something you have to know … and you probably already do.

I’ve seen many talented entrepreneurs get stuck. They get stuck on a plateau and don’t know how to climb to the next level. (I see this a lot with coaches. If you’re a coach, you are your business, and there’s only so much of you to go around, right?). It’s […]

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Bye bye InfusionSoft (and other tools)

2017 was challenging. We still had a top sales year, worked on so many cool projects, traveled, and enjoyed life.

The challenge for me, personally, came in what seemed at EVERY turn, the ‘old ways’ of doing things no longer worked. UGH…it was maddening!!

I changed our project management system from ProjectBubble to ActiveCollab (WOW – that system rocks!!). I can’t even tell you how much of a headache this was (think hundreds and hundreds of client projects, thousands upon thousands of tasks, and time records for each task, client notes, you name it….).

After a decade I changed our domain name – […]

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How to Repurpose Your Content on Multiple Online Platforms | 4-min Fast Track Video Ep #59

Get ready for a great content strategy tip! It’s all about how to repurpose your content across multiple online platforms.

So many people get frustrated when it comes to producing content. I get it! After all, we absorb content in so many ways these days (video, audio, text-based blog posts, etc.) that it feels impossible to give people what they want. But creating and sharing content doesn’t have to stress you out or be overwhelming. In fact, today’s tip is one that can actually make your life easier.  Really!

By starting with a simple blog post, you can repurpose your content across […]

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How to Overcome Your Fear of Video Marketing

Is your fear of being in front of the camera holding you back from improving your video marketing game? If you’re not taking advantage of video marketing, you probably know that you should be! You just need to overcome video fear and become comfortable on camera.

I see so many of my clients taking the plunge, and it makes me so happy! I honestly believe that there is no better way to connect with your audience. Why? Because they get to see you. The real you. This genuine connection creates much better long-term results and helps you build a bigger and […]

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Branding Tip: How to Stand Out From the Competition | 4-min Fast Track Video Ep #58

In a highly crowded industry with competition everywhere you look, how the heck can you stand out?!? Believe it or not, you can absolutely stand out from the competition. How? My answer might surprise you.

Be yourself!

Seriously. This might sound crazy, but it’s really not. I share many tips in the video below that I hope will help you to stand apart in your industry. But being your true authentic self is my #1 recommendation! It’s also the one that many people find the most challenging. You’ll learn why when you watch.

I’m sharing:

How to use what others are doing to your advantage […]

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Nail Your Pricing Strategy to Attract Your Ideal Client

I want to share some valuable wisdom that I only understood after YEARS of working in my own business. (This is not something people talk about very commonly, but it’s really profound if you’re ready to hear it.)

It has to do with the pricing you choose for your services, products, events and so forth. We all want to make the most income for the time we spend. We all want to help the largest amount of people. But those two “wants” compete against each other.

What I mean is, if I charge $1 for a product, I can help a lot […]

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How to Prioritize to Stay in Control

I have a question for you…

Are you (like most people) struggling to stay in control of your growing to-do list?!

Welcome to the entrepreneur club! You already know how important it is to stay in a space of passion, motivation and creativity. But that gets really hard to do when you’re trying to manage a thousand daily requests and tasks.

It never stops, does it? (I’m looking at you, email!!)

I want you to regain control so that you can focus on successfully growing your business. So, I’m sharing a great tip that will help you to stay productive while reducing stress, […]

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