How to Improve Website Conversion – Attract & Convert Qualified Buyers

As the hub and heart of your business, your website has a big job to do. A beautifully designed website helps build credibility and establish trust. But looks will only get you so far. I’m seeing way too many business owners spinning their wheels and struggling to gain traction and start driving traffic to their websites. If you’re ready to improve your website conversion, follow these 5 tips to create a high converting website.

5 Tips to Create a High Converting Website

 

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7 Time Management Hacks for Entrepreneurs

This article was previously published on Medium.com.

How to best utilize your time as an entrepreneur can be a daily struggle for small business operators, bringing on added levels of stress, distraction and brain clutter. While the perceived freedom of being an entrepreneur, or solopreneur, is enticing, the reality is that it can seem near impossible to leave “the job” when you exit the office.

According to Atlassian, we spend two hours per day recovering from distractions. For entrepreneurs, it’s especially important to curb that statistic so that you can accomplish more during working hours and enjoy life […]

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The Biggest Launch Mistakes You Want to Avoid

Someone recently asked me a great question about book launch mistakes that authors need to avoid, and I want to share my answer because I think you might find it valuable:

Q: “Those of you who have written and published a book, what’s the biggest mistake you’ve made along the way?”

A: “For sure the biggest mistake I see authors make is they don’t start marketing 8-14 months out. Most start maybe 3-6 months. Also, most don’t ‘go all out’ with their effort and tend to play smaller than they could (for a variety of reasons). And, most don’t have a STRONG […]

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Facebook Live Video: How to Develop a Marketing & Launch Plan

Do you wish you had a magic wand that would cut through the noise in your world so that you could get focused on growing your business? Of course you do! Time is our most precious commodity, and we never seem to have enough of it. So we have to make every moment count.

Recently, Leverage To Scale community member (and a customer I adore) Jennifer Campbell reached out and asked me a major question. She’s preparing to launch a membership site and wanted clarification around the very complicated process… as well as a […]

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3 Signs You Need to Hire a Website Copywriting Specialist

Creating clear and compelling content for your website is one of the most important steps you can take to convert qualified leads into buyers. Yet, far too many online business owners are looking for outside solutions (…that are ultimately ineffective if you don’t have strong content).

If you feel like you’re not getting the results you hoped for or expected, you may need to take a good, hard look at your content.

Is it clear? Does it tell a visitor exactly who you are, what you do, who you do it for, how you do it, what makes you different… while instructing […]

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My 2019 Planning Outline

It’s that time of year. We’re all busy trying to finish our current projects while planning for a successful year ahead.

I was recently in Lambertville, New Jersey for the 2nd of 4 sessions in a Grad Program led by Michael and Amy Port. This highly-intensive program is designed for high achievers who are ready to uplevel further in the areas of speaking and performance.

You see, I believe in the importance of always upleveling. I won’t allow myself to get comfortable for long before I’m ready to take on my next challenge.

Here’s what happened.

My trip started last Wednesday when I flew […]

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How to Create a Brand Book for Your Business | 4-min Fast Track Video Ep #65

There’s something I want you to do. I want you to create a brand book for your business! Sounds complicated, doesn’t it? Guess what? It’s NOT! In fact, it’s really fun and will get you (and your team!) excited, motivated and working better as a unified organization.

I just did this for my business, and it’s already making a difference! My team and I have never been more in tune with the overall organizational branding. From the words we use – and don’t use – to the types of photos and even GIFs we use, we’re enjoying branding clarity on a […]

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The Funnel Formula: A Simple Campaign That Everyone Needs

Bear with me because I am feeling a bit strong in my opinions today, lol. I’m directing my focus on “funnels” specifically.

(The last time I was “fed up” with the way our industry was teaching you about a topic, I made a 35-min video that went viral and impacted MANY people in a positive way, helping them earn a lot more. Get ready, I’m ready to strike again. And it starts now.)

It’s all about funnels.

Funnel is the “it” buzzword and has been for years. It makes sense. We all want to reach more people. We all want to work smarter, […]

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How to Avoid The Pinball Effect and Be More Productive

A recent coaching call got me thinking more deeply about how “chaotic” our minds can get as entrepreneurs.

Do you ever feel like the ball in a pinball machine?

We’re trying to focus on developing a program, but then we need to write that blog post, and oops we need to say something on social media… then,”oooh…. look who just launched a new program! It’s gorgeous. Gosh, I’m not doing enough… Maybe that idea I had wasn’t right… Maybe I need to do this new thing. Ok, I’m going to start mapping that new idea out. Oooh this is fun! Wait… I […]

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4 Keys to Business Growth

Growing your expertise-based business is tricky. There, I said it. It may not be what you want to hear, but if you’re running a business that makes money as a result of you selling your unique skills and knowledge, it’s something you have to know … and you probably already do.

I’ve seen many talented entrepreneurs get stuck. They get stuck on a plateau and don’t know how to climb to the next level. (I see this a lot with coaches. If you’re a coach, you are your business, and there’s only so much of you to go around, right?). It’s […]

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