Creating clear and compelling content for your website is one of the most important steps you can take to convert qualified leads into buyers. Yet, far too many online business owners are looking for outside solutions (…that are ultimately ineffective if you don’t have strong content).
If you feel like you’re not getting the results you hoped for or expected, you may need to take a good, hard look at your content.
Is it clear? Does it tell a visitor exactly who you are, what you do, who you do it for, how you do it, what makes you different… while instructing […]
Are you feeling like 2019 is meant to be an especially important year in your life and business? I am feeling this very strongly, and I’ve been getting many things into place to help ensure that this is a year of renewed focus, less stress and confusion and more success!
Probably the toughest challenge we’ll have to overcome this year is the 2019 marketing crisis. More than ever before, it’s going to be much harder for business owners to get their messages out there and seen by the right people. Huge corporations (think WalMart) are spending their enormous marketing budgets to […]
It’s that time of year. We’re all busy trying to finish our current projects while planning for a successful year ahead.
I was recently in Lambertville, New Jersey for the 2nd of 4 sessions in a Grad Program led by Michael and Amy Port. This highly-intensive program is designed for high achievers who are ready to uplevel further in the areas of speaking and performance.
You see, I believe in the importance of always upleveling. I won’t allow myself to get comfortable for long before I’m ready to take on my next challenge.
Here’s what happened.
My trip started last Wednesday when I flew […]
Another day, another WordPress update. As a business owner with a WordPress website, you know how it feels when yet another update comes out. Unless you’re a WordPress expert, it can be concerning and overwhelming. What is this new update? How do I know if I need it? If I don’t take action, will my website crash? So many questions. I know that you don’t have the time to worry about this, so I’m sharing everything you need to know about the latest update – it’s called Gutenberg, and it’s kind of a BIG one!
No need to worry. We’ve […]
There’s something I want you to do. I want you to create a brand book for your business! Sounds complicated, doesn’t it? Guess what? It’s NOT! In fact, it’s really fun and will get you (and your team!) excited, motivated and working better as a unified organization.
I just did this for my business, and it’s already making a difference! My team and I have never been more in tune with the overall organizational branding. From the words we use – and don’t use – to the types of photos and even GIFs we use, we’re enjoying branding clarity on a […]
You’ve heard a lot of other experts and gurus say, “The money is in the list. Your email list is your number one online asset.” However, I’m a firm believer that quality is better than quantity.
In this video training, I’ll be answering a great question from Sandy Rocourt of our NGNG community. “Why is it so important for my website strategy to strictly focus on building an opt-in email list? Is the email list one of the primary metrics for success?”
Would you rather have 100,000 people on your email list, and a .01% conversion rate or have 500 or […]
I’d like to share a video training with you today answering a question that comes from our NGNG community member, Dr. Garric Vosloo, that many business owners want to know. How do you construct your video content so that it creates an impact? You wouldn’t go on a road trip without directions, and you wouldn’t create content without a plan. Why? because neither will get you very far. You need a plan. I always have a plan for my content. The good news? It’s surprisingly much easier than you’re probably thinking.
Check out this training to learn all the […]
Are you looking to make the most of your potential client intake calls? Many business owners ask me which questions they should be asking during these discovery calls. After all, it’s your chance to make the best possible impression!
This special episode features the one and only Caelan Huntress, and he wants to know what he needs to be asking prospects in order to position himself as their ideal solution. Well, my answer might surprise you.
I don’t have a set list of questions that I ask every potential client. Nope. You know why? Because that feels generic, and […]
Are you feeling overwhelmed trying to master your list building strategy? If so, you are not alone! List building is confusing! There are so many options, and it seems like everybody is giving us conflicting advice.
Do you need a separate landing page, should you use one of those pop-up boxes, what types of lead magnets are best to use?
It’s time to take a deep breath, grab a pen and paper and discover my own strategy that has done wonders for my business. I’m holding nothing back because I believe in sharing as much value as possible. So, even though this […]
Are you hesitating to create a video for your website’s home page? I hear from so many authors, speakers and entrepreneurs who say they want to create one – but aren’t sure what to include or leave out.
Video marketing can be a little scary. To do it right, you need to let your guard down and put your true, raw self out there (what did I tell you – scary!).
It’s time to put your nerves and uncertainty aside and up your video marketing game. Every single business owner should have a video on his or her home page. It’s an […]