Someone recently asked me a great question about book launch mistakes that authors need to avoid, and I want to share my answer because I think you might find it valuable:
Q: “Those of you who have written and published a book, what’s the biggest mistake you’ve made along the way?”
A: “For sure the biggest mistake I see authors make is they don’t start marketing 8-14 months out. Most start maybe 3-6 months. Also, most don’t ‘go all out’ with their effort and tend to play smaller than they could (for a variety of reasons). And, most don’t have a STRONG […]
Do you wish you had a magic wand that would cut through the noise in your world so that you could get focused on growing your business? Of course you do! Time is our most precious commodity, and we never seem to have enough of it. So we have to make every moment count.
Recently, Leverage To Scale community member (and a customer I adore) Jennifer Campbell reached out and asked me a major question. She’s preparing to launch a membership site and wanted clarification around the very complicated process… as well as a […]
Like a business, there are certain things you need to do to market yourself as an author and launch your book successfully. One of the most important author marketing tips we can offer is that you must create an ideal reader profile – much like you would work to identify the ideal client for your business.
It should go without saying that, as a writer, you must identify the audience you’re writing for if you hope to give them what they want. But many authors do not invest any time doing this. Instead, they hope and pray […]
Whether you’re just starting to build your business or have already established yourself as a highly-respected influencer, your content marketing plan is key to your success.
As a business owner at any stage of the game, you need a powerful and strategic marketing system that grows your audience, drives more website traffic and expands your online presence. The challenge you face is finding the time to implement such a system. How do you develop and implement a plan (one that actually works!) when you need to be spending most of your time focusing on high-level areas of […]
Today I am excited to share my experience of a recently launched leadership book that’s had a strong impact on me, and therefore my company.
I’ve had the absolute pleasure and honor of getting to know Robert Teschner in recent months (… nicknamed “Cujo” by his fellow Top Gun pilots) and I was grateful to get an advance copy of his leadership book Debrief to Win.
In simple terms, the book outlines how to be an effective leader, as taught by the best of the best in the US Air Force.
In this video, Robert tells you everything you […]
Creating clear and compelling content for your website is one of the most important steps you can take to convert qualified leads into buyers. Yet, far too many online business owners are looking for outside solutions (…that are ultimately ineffective if you don’t have strong content).
If you feel like you’re not getting the results you hoped for or expected, you may need to take a good, hard look at your content.
Is it clear? Does it tell a visitor exactly who you are, what you do, who you do it for, how you do it, what makes you different… while instructing […]
Business partnerships are an important step along the path to business success. Yet, finding the right people to partner with can be challenging. It’s often tough to find someone with a vision that parallels your own; a real dreamer whose mission to help create a bigger impact in the world corresponds with your own.
I’m proud to announce that NGNG has found just such a partner in Jon Schumacher, President and Founder of Billion Dollar Legacy.
BDL works with Fortune 1000 executives and successful business leaders who want to become a recognized authority and build a thought leadership […]
Are you feeling like 2019 is meant to be an especially important year in your life and business? I am feeling this very strongly, and I’ve been getting many things into place to help ensure that this is a year of renewed focus, less stress and confusion and more success!
Probably the toughest challenge we’ll have to overcome this year is the 2019 marketing crisis. More than ever before, it’s going to be much harder for business owners to get their messages out there and seen by the right people. Huge corporations (think WalMart) are spending their enormous marketing budgets to […]
It’s that time of year. We’re all busy trying to finish our current projects while planning for a successful year ahead.
I was recently in Lambertville, New Jersey for the 2nd of 4 sessions in a Grad Program led by Michael and Amy Port. This highly-intensive program is designed for high achievers who are ready to uplevel further in the areas of speaking and performance.
You see, I believe in the importance of always upleveling. I won’t allow myself to get comfortable for long before I’m ready to take on my next challenge.
Here’s what happened.
My trip started last Wednesday when I flew […]
Another day, another WordPress update. As a business owner with a WordPress website, you know how it feels when yet another update comes out. Unless you’re a WordPress expert, it can be concerning and overwhelming. What is this new update? How do I know if I need it? If I don’t take action, will my website crash? So many questions. I know that you don’t have the time to worry about this, so I’m sharing everything you need to know about the latest update – it’s called Gutenberg, and it’s kind of a BIG one!
No need to worry. We’ve […]