Perhaps paradoxically, reaching those who will benefit from science-based emotional training and positivity conditioning requires an emotional marketing message. Yet, while this tends to work well for individuals, reaching potential corporate clients is best accomplished with a fact-based message.
With this conflict in mind, Dr. Joan Rosenberg, PhD, reached out to those among her contacts who might have insight into how she might enhance her brand styling to match where she’s at in her business. The result: NGNG came highly recommended by multiple doctors and wellness professionals inside of JJ Virgin’s highly-respected MindShare group
When Joan approached NGNG for help with her website, she felt it did not reflect the diversity of the very personal work she does. As the leader of the NGNG Team, Amber proposed a cleaner, more focused approach to the look and feel of Joan’s re-designed website, using new imagery to literally bring Joan closer to her audience and include her work with both individuals and corporations.
Re-designed Website Brings Dr. Joan and Her Audience Closer
Prior to the website redesign, Joan seemed physically and practically distant from her audience.
In the main image at her old website, Joan was shown at a physical remove from her online audience. For NGNG, this was counterproductive. After all, her work is extremely personal, as she delves deeply into one’s motivation for harmful behaviors. Amber believed the site lacked a sense of intimacy, a sense that Joan is approachable as well as helpful.
Through increased transparency and authenticity, Joan is able to put herself forward more clearly and powerfully. This enables her to speak more clearly to the needs of her audience, and to better explain her neuroscience-based solutions. In the impersonal world of internet marketing, personalizing the message is critical to the success of any online counselor or therapist.
Personalized Messaging and Intimate Imagery Makes the Difference in Branding
Improved imagery brings Joan closer to her audience, literally, enabling them to feel an immediate connection.
The redesigned website focuses on Joan as the brand; her professionalism and empathetic approach to helping others master their own emotional turmoil at the forefront of the message.
In addition to that, her reputation as an expert in her field is emphasized by the featured TED Talk, above the fold. Below that, we share her credentials and ask her audience to get in touch with her if they have questions – another step on the path to making Joan more accessible on a personal level.
We also wanted to ensure that Joan’s book became a focus of attention, with a consistency and appeal that was missing from her old website. With such a unique premise and compelling title, “Mean Girls, Meaner Women”, the book promises to help the reader understand the danger and devastation caused by hurtful behavior among and between women, toward women.
Joan’s personal message is reflected on many of the pages at the Dr. Joan Rosenberg website.
Behind the Scenes Support and SEO Services
By offering website SEO along with our custom branding and redesign of her website, Joan is now able to more effectively reach her target audience. Her refreshed Services and About Joan pages, along with her emphasis on her multiple free opt-in offers, will enable her to build her email list as well.
As of this writing, we are focused on firming up a marketing and monetization strategy to scale. We are also preparing to launch her book and make it a #1 bestseller in 2018.
Add to that the new, cleaner, more personal look of the website we designed and built for her, and Joan is quite happy with the transformation of her Emotional Mastery™ website.
We were hired specifically for:
- WordPress Website Custom Branded Website Redesign
- Custom Website Header Design
- Website SEO (Search Engine Optimization)
- Active Campaign Setup for Email List Building
- Business Branding Strategy (ongoing)
Meet Joan Rosenberg, Founder of Dr. Joan Rosenberg, Emotional Mastery™ Training
Renowned expert psychologist, master clinician, author, trainer, speaker, and corporate consultant, Dr. Joan Rosenberg is the creator of Emotional Mastery™ and Emotional Mastery Training™. These offer an innovative approach to guiding individuals to achieve their highest potential by helping them create, master, and sustain desired changes.
Emotional Mastery™, is the only systemized emotional training and conditioning approach that teaches lay persons and mental health clinicians alike how to foster unwavering emotional strength, self confidence and self-esteem.
“The idea for Emotional Mastery™ emerged out of my personal and professional desires to understand what makes people do the things they do – a question that dates back to me as a young child, watching and wondering why people treat each other in harsh and unpleasant ways.”
Joan has shared her life-changing ideas and models for emotional mastery, change and personal growth in professional and educational seminars, psychotherapy sessions and graduate psychology teaching.
Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!