Here’s an amazing story on how we helped our client Garric Vosloo with WordPress website development for his new practitioner offering.
After more than 20 years as a practicing physiotherapist, Garric Vosloo began to understand the limitations inherent in his chosen form of practice. Whether he was working with private citizens or Olympic athletes, he felt the healthcare profession was falling short for a significant number of patients.
Even lecturing at a post graduate level, which kept him at the forefront of treatment modalities, did not increase his confidence in traditional medicine: traditional medicine was treating the symptoms and not the root cause of the patient’s problem. Seeking a new, more effective path, Garric discovered Functional Medicine.
According to Garric, the addition of Functional Medicine not only saved his practice, it also saved his career; reducing the physical stress he experienced as a practicing physiotherapist.
Knowing he had found something of value to others in his niche, he developed The Functional Medicine Fast Track, a program designed to offer practitioners a new group of clinical skills to address the emerging health problems of the 21st century. To help with this, Garric asked Amber and the NGNG team to help him with WordPress website development and a professional sales page for the program.
Improved Patient Outcomes is the Primary Goal of FunctionalMedicineFastTrack.com
With a custom logo design, custom WordPress website and program Sales Page, plus marketing and monetization coaching, Amber and the team offered a wide range of services to Garric.
Yet, he needed more: Ontraport support along with a strategic step-by-step marketing plan, including the use of YouTube, copywriting, search engine optimization, and social media marketing.
Educating Physiotherapists as to What is Possible Was a Necessary Component of the Sales Page
There are two types of Sales Pages you can use to sell a program: A Simple Offer or an Educational Offer.
If you’re very well known, all you need is your name and the offer (think Tony Robbins, for example). However, there is only one Tony Robbins, so most online programs, webinars, and summits require the Educational Offer. Such a sales page must be crafted in a way that explains the problem, lists target audience pain points, and presents a viable solution.
Of course, it’s also necessary to introduce the provider (Garric), and to explain how and why he or she is the right person to offer the training; with the knowledge and experience to help the targeted audience overcome their pain points and reach their newly outlined goals.
Adding to the Bottom Line is the Clincher for Struggling Physiotherapists
Behind the Scenes Support and SEO Services
As with all of our WordPress Website Design packages, we included basic website SEO upon launching Garric’s new website and Sales Page. This includes organic SEO work for primary pages and existing blog posts. Doing this enables him (and other clients) to more accurately reach their target audience.
In addition, we include testing on mobile devices (we test against 80 device and browser types), advanced security measures, and training to manage the website: add new content, pics, blog posts, affiliate links, etc.
The new website we designed for Garric appeals to both patients and practioners, while the new Sales Page is designed to present a new, more effective business model to physiotherapist practitioners.
The NGNG Team were hired specifically for:
- WordPress Website Design & Development
- Custom Designed Website Headers
- Custom Logo Design
- Internet Marketing & Monetization Coaching
- Business Branding Strategy
- Ontraport Email List Building
- Website Copywriting & Editing
Meet Garric Vosloo, Physiotherapist & Founder, Functional Medicine Fast Track
Garric Vosloo became a practicing physiotherapist in 1994, after graduating from the University of Witwatersrand, South Africa. He has successfully owned and run two private practices since 1995, working with a wide range of client’s complaining of a variety of neuromuscular conditions. He has also worked with Olympic athletes, consulted with the national rugby team players, provincial hockey and soccer teams, and looked after numerous professional athletes from a variety of sports.
He has completed over 80,000 patient consultations, and currently cares for clients on five continents.
“For several years I felt the medical industry wasn’t progressing. Even though I was lecturing at a post graduate level from 1996 on various physiotherapy subjects, I could see the short comings and not assessing the deep root causes beyond the physical side. After working with patients with sports and orthopedic conditions, I began to realise that there was an element missing and this started a yearning to find out more. It was my perception that traditional medicine was treating the symptoms and not the root cause of the patient’s problem.” – Garric Vosloo
In 2007, Garric was introduced to the concept of Functional Medicine, a holistic approach to wellness and patient care that revolutionized his approach. Since moving to the US in 2016, he has become a Functional Medicine Certified Practitioner, and has not only developed new treatment modalities for patients, he has also put together a new business model, based on the practice of Functional Medicine, for other physiotherapists to follow.
Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!
