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Leadership Coach Seeks Expert WordPress Website Development

Dr. Aimee Sanchez is a psychologist and a certified John Maxwell team executive coach, speaker, and trainer who has specialized in neuropsychology and organizational/business consulting for the past 17 years. Thanks to a referral from coaching mentor Carolin Soldo, Aimee sought Amber’s help in putting together her new leadership coaching website.

It really cannot be said often enough that the internet can be a harsh, unforgiving, impersonal environment in which to do business. For coaches, this is particularly true due to the very personal nature of the services they offer.

Knowing this, it has always been Amber’s philosophy that maximum transparency is the cure to the limitations of the business venue we’ve chosen. This requires high quality imagery and a compelling message, as well as a beautiful website that feels approachable to all who visit.

This was particularly true for Dr. Aimee as her approach to leadership coaching is highly personal, focusing as it does on mindset over skill set; transitioning from “playing a leadership” role to discovering the true self and developing that Self as a leader. This is done by helping individuals to:

  • Confront and conquer beliefs that may have limited their success
  • Identify their professional and personal blind spots and correct them
  • Work and create from a strong leadership space
  • Get in touch with their true authenticity and expand your leadership capacity

Whether in a one-to-one or group setting, she employs a variety of assessment and evidenced-based tools to help them identify what’s holding them back from transitioning to a higher level of performance and fulfillment.

A message like that cannot be conveyed in a casual environment. It requires a professional website with compelling copy.

Transparency and Messaging are the Keys to Successful Internet Marketing for Coaches



With two signature coaching programs on offer, Rewired for Success and Lady Boss Academy, Dr. Aimee required a custom header design, customized content pages that spoke clearly to each of her target audiences, and coaching on how to create a membership website for better monetization (DIY using Thinkific, an online course platform).

We also provided her with email list building support using Aweber and social proof with a testimonials page (critical for all types of coaching).

Targeted Messaging to Multiple Targeted Audiences was a Focus of Our Website Design



Behind the Scenes Support and SEO Services

Because we offer full service design and development services with all of our WordPress Website packages, we performed basic website SEO upon launching Dr. Aimee’s new website. This includes organic SEO work for primary pages and existing blog posts. In addition, we include testing on mobile devices (we test against 80 device and browser types), advanced security measures, and training to manage the website: add new content, pics, blog posts, affiliate links, etc.

The beautiful but professional look of the website we designed for her is a strong platform for the personalized appeal of the message Dr. Aimee has to offer potential leadership coaching clients.

The NGNG Team were hired specifically for:

Meet Dr. Aimee Sanchez, Psychologist and Certified John Maxwell Coach

Psychologist and Certified John Maxwell Coach Dr. Aimee Sanchez is also a renowned speaker and trainer, as well as author of the Best Selling book, Disrupt the Status Quo: Living and Leading from Your Success Zone. In addition, Dr. Sanchez is a contributing author to international bestselling author Jack Canfield’s book, Success Starts Today.

“I am certain that when you’re intentional in your approach to setting and achieving personal and professional goals… transformation will occur in your life and in your career.” – Dr. Aimee Sanchez

Dr. Sanchez’s extensive expertise also includes the use of Neurolinguistic Programming (NLP), which encompasses psychology and evidenced-based practices that help individuals develop and implement strategies to enhance their personal and professional effectiveness.

Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!

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