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Rebranding Experts Helps Fibromyalgia Recovery Specialist

Here’s an amazing story on how we helped our client Michelle Morgan create a new website for fibromyalgia recovery.

Fibromyalgia is a serious – and seriously misunderstood – condition that affects millions. Most common among women, this pernicious disorder can present as anything from mild but chronic discomfort to completely debilitating pain and aggravation. Since traditional medicine often has limited success treating fibromyalgia, alternatives are often sought by those who’ve struggled to find help.

Michelle Morgan has a Mission in life, to help women discover how to use their own body’s innate healing power in ways that allow them to return to an active, pain-free lifestyle. As a Fibromyalgia Recovery Specialist, her goal is to help women clear their minds, experience restful sleep, and – to reclaim their life.

At NGNG, we love to work with clients who have Big Goals. Thanks to a referral from the coaching team headed up by Carolin Soldo, Michelle and Amber formed a connection that allowed us to help her build a website that will enable her to reach out to women around the world who struggle to overcome fibromyalgia – just the kind of Big Goal we can get behind!

Big Goals Require a Big Presence and a Clear Message



Michelle’s message of recovery is highly personal, matching the symptoms and effects of fibromyalgia, which are rarely the same from person to person. To help her get this message across, we asked her to create a video for her new Home page that would speak directly to women who suffer from this often-misunderstood condition.

Our goal was to help Michelle let her clients know that she understood their problem, had knowledge of their pain points and challenges, and – above all – that she offered solutions.

Herein lies the greatest challenge for coaches – overcoming the impersonal world of the internet by being empathetic, approachable, personable, knowledgeable, and experienced.

While a beautiful website will always help with this, making potential clients comfortable, and while other marketing strategies and techniques will reinforce your reputation an expert, it’s ultimately the message that will make the difference.

A Heart-Centered Message from a Beautiful Website Makes a World of Difference



Social proof and a beautiful new eBook, along with a list building program using Active Campaign, blogging, and a gorgeous new Sales Page are all going to help Michelle reach her goals and satisfy her mission – to help women find freedom from fibromyalgia.

A Great eBook Design Will Enhance Even the Best Messaging


Behind the Scenes Support and SEO Services

As with all of our WordPress Website Design packages, we included basic website SEO upon launching Michelle’s new website. This includes organic SEO work for primary pages and blog posts. Doing this enables Michelle (and other clients) to more accurately reflect her services to the search engines, making it more likely she will reach her target audience.

The clean, professional look of the website we designed for her is a good match for the very personal message and services Michelle has to offer women who are coping with fibromyalgia.

We were hired specifically for:

Meet Michelle Morgan, Certified Health Coach & Fibromyalgia Recovery Specialist

Beginning her career as a Speech-Language pathologist, Michelle Morgan has worked in a variety of treatment venues, primarily hospitals. Over the past 13 years, her treatment modality has expanded to include a strictly results-based approach that includes energy-based fascial work.

Michelle’s technique involves using a whole-body, hands-on approach to restoring the health of the fascial system, a type of connective tissue and the body’s largest organ. By addressing this system as a whole, not only were her clients meeting their goals within the scope of her practice (communication and swallowing) but other symptoms would improve as well. They would report less pain and more mobility in all areas of their life.

“The realization that we need to treat the whole person and the body as a whole came slowly to me at first,” Michelle said, “and now it seems silly to me that I ever considered the body to be anything but intricately connected at all levels.”

From this experience, she has created her signature program, Freedom from Fibromyalgia, which focuses on body/mind awareness, self-treatment of energy-based fascial work, nutrition, and detox. It is truly a whole-life program that can exponentially increase your quality of life when coping with fibromyalgia.

Download the complete NGNG Service Menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!

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