Nail Your Pricing Strategy to Attract Your Ideal Client

I want to share some valuable wisdom that I only understood after YEARS of working in my own business. (This is not something people talk about very commonly, but it’s really profound if you’re ready to hear it.) It has to do with the pricing you choose for your services, products, events and so forth. […]

7 Rules to Selling

I think you’re going to get a lot of value out of this training, so strap in! 🙂 There’s been one topic that’s come up repeatedly on calls with coaching clients lately: how to sell (while keeping your core values in tact). Sure, you could dupe people, pull the rug out from under people, threaten […]

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale. This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a […]

You Don’t Have to Be All Things, to All People, All the Time

Today, I have a very important reminder for you. You don’t have to be all things, to all people, all the time. Is that incredibly zesty and refreshing? Let me tell you why this came up for me this week… I recently got a very interested prospect emailing me saying he wanted me to help […]

Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use. There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results. In this episode I talk […]

Q&A: Can You Outline a Good Email Marketing Strategy for Me?

Alycia Hall, alyciahall.ca, submitted a question for the “Ask Amber” Podcast asking for me to help outline a solid email marketing strategy for her online coaching business. This is a great question and one SO MANY of us have to battle, right? How often do we email our subscribers? WHAT should we email them? How […]

I Know Where Your Prospects Are!

“The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.” David Ogilvy said that and he was right… it IS a numbers game. But do you play the numbers game or think there is some other magical strategy everyone else knows but you? If you want […]