Bye bye InfusionSoft (and other tools)

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

2017 was challenging. We still had a top sales year, worked on so many cool projects, traveled, and enjoyed life.

The challenge for me, personally, came in what seemed at EVERY turn, the ‘old ways’ of doing things no longer worked. UGH…it was maddening!!

I changed our project management system from ProjectBubble to ActiveCollab (WOW – that system rocks!!). I can’t even tell you how much of a headache this was (think hundreds and hundreds of client projects, thousands upon thousands of tasks, and time records for each task, client notes, you name it….).

After a decade I changed our domain name – […]

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How to Use Monthly Webinars to Monetize, Build and Convert | 4-min Fast Track Video Ep #51

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

If you could monetize your business, build your email list, build credibility and convert prospects into clients by setting aside about 2 hours a month … would you? You can do it by learning to master monthly webinars!

There’s a learning curve, so you’ll need to get the hang of it. But this happens very quickly when you have the right tools and training. And that’s what I’m here to give you!

What’s really great is a good chunk of this process can be automated. So once you get that first webinar down, a good part of the process for future webinars can mostly […]

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How to Pick the Perfect Webinar Platform | 4-min Fast Track Video Ep #34

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

What’s your favorite webinar platform? Not sure? Then this fast track training is definitely for you!

Webinars are such a powerful way to promote your products, programs and services. They have the potential for amazing conversion and allow you to really connect with your participants.

Curious about how well they typically convert?

The average conversion on a sales page is likely around 2% – 5%. That’s pretty low.

The average webinar conversion is about 25%! Maybe a little lower if you’re brand new to webinars … and often much higher once you’ve gained good experience (think 35% – 40%)!

The bottom line is webinars are […]

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How to Showcase Pricing on Your Website for Better Conversion| 4-min Fast Track Video Ep #13

by Amber Vilhauer, Online Marketing & Sales Business Coach 4 Comments

Are you a service provider wondering how to showcase pricing on your website? Should you put it all out there for everyone to see right away? Is it better to encourage people to contact you to discuss pricing? Or would you be better off doing something different?

Believe it or not, how you choose to showcase your pricing can make a huge difference in your conversion rate!

I’m sharing my experience and exactly what I did to take lackluster conversion and send it through the roof!

You’ll learn:

Why you should be thinking about those opt-ins
The incredible value of a detailed service menu
What worked for […]

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How to Monetize Your Opt-In Offers | 4-min Fast Track Video Ep #10

by Amber Vilhauer, Online Marketing & Sales Business Coach 1 Comment

Do you have – or plan to create – some amazing opt-in offers for your potential customers? If so, way to rock it out, because these offers can do wonders for bringing in new business!

The challenge that many people face, however, is implementing a process to actually monetize these offers. They often think, “Well, I have this great free offer, and lots of people are signing up for it. But now what? How does this lead to my business making more money?“

I’m going to tell you what to do with your free opt-in offers so that they convert and lead to […]

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Converting Opt-Ins to Better Your Business | 4-min Fast Track Video Ep #3

by Amber Vilhauer, Online Marketing & Sales Business Coach 2 Comments

There is a HUGE conversion opportunity that most people are missing out on! This 4-min Fast Track tip might just rock your world, so get your pen and notebook ready!

What do you do after someone opts in to a product or service you’re offering?

If you’re just passing along a generic thank you email, then you’re missing out on an enormous opportunity to get to know the needs of those showing interest in what you have to offer.

I’m sharing why you need to use your opt-ins to get know your customers better … and how converting opt-ins is done!

You’ll learn:

The effectiveness of […]

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Q&A: How Much Free Content Should You Give Before Asking for the Sale?

by Amber Ludwig-Vilhauer Leave a comment

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic […]

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Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

by Amber Ludwig-Vilhauer Leave a comment

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and […]

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I Know Where Your Prospects Are!

by Amber Ludwig-Vilhauer 2 Comments

“The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.” David Ogilvy said that and he was right… it IS a numbers game.

But do you play the numbers game or think there is some other magical strategy everyone else knows but you?

If you want IMMEDIATE clients and customers there is one sure fire way to make it happen….

… and that is to reach out to the people you want to work with and introduce yourself. Get the conversation rolling!

About 2 weeks ago I was doing some market research for Read more

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Custom Designed Website Headers: Does Your Site Need an Updated Look? (+ See Examples)

by Amber Vilhauer, Online Marketing & Sales Business Coach Leave a comment

Your website header is one of the most important aspects of your website design. It sets the stage for what visitors can expect personality/energy wise. This feeling transfers to your visitor and either makes a good impression or bad impression.

You’ve maybe heard that a great salesperson just transfers their enthusiasm about their product to the buyer. Your website design needs to help transfer that enthusiasm visually to get more prospects converting into buyers.

Great Website Header Examples for Authors, Speakers and Coaches

One of my favorite website headers is Kris Carr’s:

It’s crisp, it’s colorful (like her green smoothies), it’s fun, it’s out in […]

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