Why You Need to Build Your Email List and How to Optimize It | 4-min Fast Track Video Ep #64

You’ve heard a lot of other experts and gurus say, “The money is in the list. Your email list is your number one online asset.” However, I’m a firm believer that quality is better than quantity.

In this video training, I’ll be answering a great question from Sandy Rocourt of our NGNG community. “Why is it so important for my website strategy to strictly focus on building an opt-in email list? Is the email list one of the primary metrics for success?”

Would you rather have 100,000 people on your email list, and a .01% conversion rate or have 500 or even 100 people on your list with an 18% conversion rate? So don’t let the number fool you, but yes, the amount of quality email subscribers you have is an important metric that you need to pay attention to.

When people come in and they join your email list, they are saying, “I’m interested in you, and your topic, but I’m not quite ready to hire you.” They still have a lot of questions.

Today, I’m sharing:

-How often you should be creating lead magnets.
-How to stand out in the crowd by doing things your competitor’s aren’t.
-The value of market research and engaging your audience.

Check out this training to learn all the details:

 

 

 

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