Someone recently asked me a great question about book launch mistakes that authors need to avoid, and I want to share my answer because I think you might find it valuable:
Q: “Those of you who have written and published a book, what’s the biggest mistake you’ve made along the way?”
A: “For sure the biggest mistake I see authors make is they don’t start marketing 8-14 months out. Most start maybe 3-6 months. Also, most don’t ‘go all out’ with their effort and tend to play smaller than they could (for a variety of reasons). And, most don’t have a STRONG […]
Do you wish you had a magic wand that would cut through the noise in your world so that you could get focused on growing your business? Of course you do! Time is our most precious commodity, and we never seem to have enough of it. So we have to make every moment count.
Recently, Leverage To Scale community member (and a customer I adore) Jennifer Campbell reached out and asked me a major question. She’s preparing to launch a membership site and wanted clarification around the very complicated process… as well as a […]
Whether you’re just starting to build your business or have already established yourself as a highly-respected influencer, your content marketing plan is key to your success.
As a business owner at any stage of the game, you need a powerful and strategic marketing system that grows your audience, drives more website traffic and expands your online presence. The challenge you face is finding the time to implement such a system. How do you develop and implement a plan (one that actually works!) when you need to be spending most of your time focusing on high-level areas of […]
If you’re considering starting your own podcast to grow your business but don’t yet have a big following, read on! I’m sharing a BIG tip that you can use to leverage communities and grow your business faster than ever.
When clients come to me asking how to start their own podcast, and we determine that the following just isn’t there (yet!!!), I recommend my personal strategy that saves them an enormous amount of time and effort… and prepares them to launch their podcast at the right time.
Starting a podcast requires a lot of work and comes with a steep learning curve. […]
I want to address this idea of super sexy marketing titles for eBooks and blog posts because come on…. that can prevent you from publishing content confidently right?!
So many entrepreneurs think that getting results is all about coming up with that snap-crackle-pop title. Yet, we are also so over-stimulated by the sizzle that we can’t tell which products are actually good!
If you have a webinar, product or service and you’re delaying pushing it out because you are rethinking and rethinking the title, I say go with your gut instinct and get it out to the world!
Yes, of COURSE you […]
I want to share a simple yet HIGHLY effective idea that 95% of people I talk to haven’t executed.
I had an awesome coaching call with client Elma Mayer yesterday.
Not familiar with Elma? She is the founder of Now Healing and has taught over 40,000 people from all walks of life to do effective, instant energy healing – including medical doctors, 6-year-old kids, left-brained skeptics and woo-woo wizards!
Elma and I have been working together for the last month preparing for her next program launch. Heal Your Situation is an INCREDIBLE self-guided program with oceans of value. Her work is helping thousands […]
HOW you say what you have to say can be just as important as what you have to say.
Staying in touch with subscribers to your email list is critical to monetizing your efforts. Here are some very important tips to structuring your emails that will not only keep your audience engaged, but will also lead to more sales.
First, you have to keep in mind that your list may be the most important marketing tool you possess. After all, these are people who’ve already shown an interest in working with you, by subscribing to your list. Because they’re already engaged, these folks […]