Why You Need to Build Your Email List and How to Optimize It | 4-min Fast Track Video Ep #64

You’ve heard a lot of other experts and gurus say, “The money is in the list. Your email list is your number one online asset.” However, I’m a firm believer that quality is better than quantity.

In this video training, I’ll be answering a great question from Sandy Rocourt of our NGNG community. “Why is it so important for my website strategy to strictly focus on building an opt-in email list? Is the email list one of the primary metrics for success?”

Would you rather have 100,000 people on your email list, and a .01% conversion rate or have 500 or […]

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How to Master Email Marketing | 4-min Fast Track Video Ep #37

Do you have a whole list of questions around your email marketing efforts?  If you do, you’re one of many!  My clients ask me about this topic all the time … and for good reason.

Email marketing is not a cut and dry area.  What works so well for one person might not produce any impressive results for another.

And there are so many choices!

Do you write about one topic or several topics per email?  Do you focus on nurturing your readers with valuable free content, or do you take the opportunity to sell?  Do you send simple text emails or get fancy […]

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How to Use Email Marketing to Build a Loyal Following | 4-min Fast Track Video Ep #32

How many email list subscribers do you have?  One?  Ten thousand?  Guess what?  Even if you have only one subscriber, you should be using your mad email marketing skills to turn that person into a loyal follower.

The reason people typically join your email list is that they are on the brink of getting ready to buy from you, but they’re not quite there yet.  They need a little bit more convincing.  They like what they’ve seen so far, but they want to be sure about you … about your personality (Are you genuine? Can they relate to you?), about whether you’re […]

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Email Marketing Tips You’ll Love

When it comes to email marketing, I often get asked the following questions:

How often should I email my list?
How much is too much?
What should I say?

I hope to shed some light on this important aspect of your business by providing a handful of tips to follow when sending an email out to your subscriber list.

Quick tips:

Email your list as often as you promised you would.

You do want to be respectful of how many emails you’re sending. I’d say weekly is plenty, but if you’re in a product launch, you can email your list a few times that week.

You should give […]

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Choosing Your Ideal Email Marketing System| 4-min Fast Track Video Ep #25

Are you struggling with trying to decide which email marketing system to implement for your business?  If you are, you’re part of a BIG club!  😉

With so many systems to consider (Constant Contact, iContact, Aweber, MailChimp and InfusionSoft to name just a few!), it’s no wonder you’re at a stand still.

But help is on the way in this latest 4-min Fast Track video.

I’ve worked with so many of these systems over the years, and I want to help make your decision easier.  I share the biggest differences between them, what works best for different business set ups and the downfalls and […]

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An Email Marketing Approach You May Want to Avoid

I have a great tip to share with you today that you can keep in your back pocket.

I recently got an email blast from someone, and a classic mistake was made in the opening line.

“Hello there! I know it’s been many months since you’ve heard from me, but 2015 was quite a year!…”

Can you identify what she should have done differently?

You may be thinking, “She didn’t add your first name and kept it generalized?”  Yes, you DO want to add the person’s first name in your opening.  This makes people feel like you’re emailing them personally.  However, in this case, […]

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How to Write Emails that Convert

HOW you say what you have to say can be just as important as what you have to say.

Staying in touch with subscribers to your email list is critical to monetizing your efforts. Here are some very important tips to structuring your emails that will not only keep your audience engaged, but will also lead to more sales.

First, you have to keep in mind that your list may be the most important marketing tool you possess. After all, these are people who’ve already shown an interest in working with you, by subscribing to your list. Because they’re already engaged, these folks […]

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Content Creation for Coaches – Building Personal Connections

A client recently asked me about her content marketing strategy, wondering what she should include in her blog posts and newsletters. She also wanted to understand more clearly what the difference is between the two. Now, she’s a coach who deals with women’s leadership issues who would like to sell more of her workshops. (Wouldn’t we all!)

Regardless of your niche, the most important suggestion I can give you it this – when you create content for your audience, you must offer VALUE. Here’s what I mean…

Blogging for coaches

The best way to think about your blog is that it is a […]

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Affiliate Marketing Basics – How to Promote Your Affiliate’s Programs

Now that you’ve decided to Make Extra Income through Affiliate Programs, it’s time to talk about marketing them to ensure that you actually do create a new income stream from the commissions you hope to receive.

Create a Launch Plan

…just as your affiliate developed a plan to launch their product or service to create a return on their investment. Now that you’ve become invested in their product or service, you too should create a plan to launch it to your visitors and list.

Blog Post – explain why you love this product or service so much. Especially if you use it yourself, […]

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