7 Tips for Effective Copywriting | 4-min Fast Track Video Ep #26

Does the very thought of copywriting fill you with dread and doubt? Well, I’m here to tell you that effective copywriting is within reach! When you get down to it, it’s all about connection. But so many people become so worried about trusting their voice and correct delivery that they lose sight of what really […]

How to Format Your Content to Keep People Reading | 4-min Fast Track Video Ep #11

Would you believe that people have much shorter attention spans these days? Um, excuse me. Hello? Over here. Did you read that first sentence? Okay, you get my point.  But while we sometimes can’t help but laugh about the need for instant gratification these days, this actually does play a crucial role in the success […]

Are You Really Connecting with Your Audience?

One of the toughest parts about running a business online is that it is a challenge to truly connect with your audience. For example, YOU. Right at this moment, you’re reading this post and I’m hoping I can make a connection. I am hoping you see there is a person writing this who wants to […]

4 Things Every Blogger Needs to Know – Lessons Based on Julie Powell of Julie & Julia

Clients, family and friends all seemed to glow with this strange excitement after watching the Blockbuster hit Julie and Julia, book written by Julie Powell. Everyone suddenly wanted to start a blog. I thought the movie was about Meryl Streep playing Julia Child…? Well six months or so after the movie released, I finally broke down and saw it. Being a blogger, I was filled with inspiration to say the least. (See the bottom of this post for a trailer on the movie.)

Once I finished the two hour movie, I started thinking about the underlying message and how Bloggers out there can lean from it. So I have a list of 4 Things Every Blogger Needs to Know all based on the things Julie, the move blogger, did to achieve her success (based on a true story btw).