Closing the Sale – How Much Free Content Should you Give Away?

Giving away free stuff does a few things for you that nothing else can do: it helps to increase credibility, builds loyalty, and enhances your reputation as an expert in your niche. In the long run, offering exceptional value to potential customers and clients is the best way to build your online business. On the […]

Q&A: What Are the Types of Blog Posts and How Do I Integrate Video?

Frank Pisacane, takingshape4me.com, submitted a question for the “Ask Amber” Podcast asking about the types of blog posts I write, how long it takes me to write blog posts, and the best ways to integrate video into a blog post. These are great questions! All of this is explained and more in this Authentic Leader […]