Here’s the story of how we helped Lifestyle Coach Kelley Rackow kickstart her business.
Kelley has focused her professional life on teaching women entrepreneurs to “prioritize and covet their health as the greatest business asset they own”. In person, her empathetic and passionate approach to lifestyle coaching is obvious yet, like so many coaches, she struggled to convey her personality and message online.
Starting from scratch and needing a website, Kelley was referred to NGNG by one of our strategic partners, a well-known internet marketing and business coach. A Design Strategy Session with Amber was the first step to helping her overcome what so many online service providers face – the impersonal nature of the internet as a tool for engagement with potential clients.
Above all, Kelley needed an online home for her emerging coaching business. She needed a place where those who might want her services could feel as if they would get to know her, even without a face-to-face encounter.
Transparency is the Key to Online Success for Coaches of all Types
A personal message and quality images enable connection at the new Kelley Rakow website.
Attractive and professional, Kelley’s new website offers visitors the opportunity to meet her, virtually. It is a comfortable, non-threatening space, in which she is able to convey a caring message of understanding the challenges faced by today’s entrepreneurial woman.
We helped her create a high-value opt-in freebie for list building, encouraged her to begin blogging as a way to engage her audience, and added client testimonials for social proof of the value of her coaching services.
Such a strategic approach to online business development is critical to building Kelley’s reputation, especially in a world where virtually anyone can claim expertise as a coach.
An Experienced Online Business Developer Understands the Need to Build One’s Online Reputation
Making an impression as an expert on her website will boost Kelley’s reputation online.
We let Kelley know that platitudes and “feel good” copy will no longer cut it. Today’s online buyers are too savvy for that to work any longer.
Instead, for a coach to succeed online, she must display an understanding of her potential client’s pain points – and offer viable solutions that work in the real world.
Thanks to Kelley’s experience as a coach, and the guidance of Amber and the NGNG Team, that message is shared on every page of her new website.
Messaging Must be Clear and Solution-based to be Successful
Visitors to Kelley’s website quickly realize that she “gets it,” and has solutions.
Behind-the-Scenes Online Business Development Support and SEO Services
An integral part of our WordPress Website Development Package is increased security to protect your website from hackers and other malicious attacks for greater peace of mind. We also include full training on how to manage your WordPress website, including posting to your blog, adding and removing pages, editing existing copy, adding new copy, updating your photo gallery, adding affiliate links, adding more videos, and much more.
Every website we design and develop is fully tested against 80 mobile platforms for responsiveness and presentation. In an era of mobile search and shopping, this is a critical element in the success of your business website. By offering website SEO along with our custom branding and redesign of his website, Kelley is able to reach her target audience more accurately.
We were hired specifically for:
- Online Business Coaching
- WordPress Website Custom Branded Website Redesign
- Website SEO (Search Engine Optimization)
- AWeber Setup for Email List Building
- Business Branding Strategy (ongoing)
Meet Kelley Rakow, Owner of KelleyRakow.com
Kelley Rakow is a Master Lifestyle Coach for entrepreneurial women who desire optimal health and freedom. She believes women can build a thriving business without sacrificing health. She uses her expertise as an entrepreneur, business owner, and health and wellness coach, to teach her clients the skills and habits to improve their health while simultaneously building successful businesses.
“I work with Boss Lady Entrepreneurs and working women who are growing businesses at the expense of their health. Together, we uncover how to pursue magnificence in all areas of life AND have optimal health.”
In 2007, Kelley co-founded and operated a successful school of fitness and wellness center. Over the course of 9 years, Kelley coached more than a thousand people toward better living through her signature nutrition, training, and lifestyle programs, workshops, classes, and one-on-one sessions. She sold the business in 2015 for 6-figures.
Download our complete service menu below for pricing of our services. Or, if you’re ready for Online Business Development Support that will take you to the next level – contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!