The 2nd annual silent auction is open now! Click here to place your bids.

Join AmberV for a group mastermind & coaching experience every month! Click here to get access to the Zoom link.

Close this search box.

NGNG Helps Lifestyle Coach Kickstart Her Business

Here’s the story of how we helped Lifestyle Coach Kelley Rackow kickstart her business.

Kelley has focused her professional life on teaching women entrepreneurs to “prioritize and covet their health as the greatest business asset they own”. In person, her empathetic and passionate approach to lifestyle coaching is obvious yet, like so many coaches, she struggled to convey her personality and message online.

Starting from scratch and needing a website, Kelley was referred to NGNG by one of our strategic partners, a well-known internet marketing and business coach. A Design Strategy Session with Amber was the first step to helping her overcome what so many online service providers face – the impersonal nature of the internet as a tool for engagement with potential clients.

Above all, Kelley needed an online home for her emerging coaching business. She needed a place where those who might want her services could feel as if they would get to know her, even without a face-to-face encounter.

Transparency is the Key to Online Success for Coaches of all Types

A personal message and quality images enable connection at the new Kelley Rakow website.

online business coaching

Attractive and professional, Kelley’s new website offers visitors the opportunity to meet her, virtually. It is a comfortable, non-threatening space, in which she is able to convey a caring message of understanding the challenges faced by today’s entrepreneurial woman.

We helped her create a high-value opt-in freebie for list building, encouraged her to begin blogging as a way to engage her audience, and added client testimonials for social proof of the value of her coaching services.

Such a strategic approach to online business development is critical to building Kelley’s reputation, especially in a world where virtually anyone can claim expertise as a coach.

An Experienced Online Business Developer Understands the Need to Build One’s Online Reputation

Making an impression as an expert on her website will boost Kelley’s reputation online.

WordPress website development

We let Kelley know that platitudes and “feel good” copy will no longer cut it. Today’s online buyers are too savvy for that to work any longer.

Instead, for a coach to succeed online, she must display an understanding of her potential client’s pain points – and offer viable solutions that work in the real world.

Thanks to Kelley’s experience as a coach, and the guidance of Amber and the NGNG Team, that message is shared on every page of her new website.

Messaging Must be Clear and Solution-based to be Successful

Visitors to Kelley’s website quickly realize that she “gets it,” and has solutions.

business development strategy

website SEO

Behind-the-Scenes Online Business Development Support and SEO Services

An integral part of our WordPress Website Development Package is increased security to protect your website from hackers and other malicious attacks for greater peace of mind. We also include full training on how to manage your WordPress website, including posting to your blog, adding and removing pages, editing existing copy, adding new copy, updating your photo gallery, adding affiliate links, adding more videos, and much more.

Every website we design and develop is fully tested against 80 mobile platforms for responsiveness and presentation. In an era of mobile search and shopping, this is a critical element in the success of your business website. By offering website SEO along with our custom branding and redesign of his website, Kelley is able to reach her target audience more accurately.

We were hired specifically for:

Meet Kelley Rakow, Owner of

Kelley Rakow is a Master Lifestyle Coach for entrepreneurial women who desire optimal health and freedom. She believes women can build a thriving business without sacrificing health. She uses her expertise as an entrepreneur, business owner, and health and wellness coach, to teach her clients the skills and habits to improve their health while simultaneously building successful businesses.

“I work with Boss Lady Entrepreneurs and working women who are growing businesses at the expense of their health. Together, we uncover how to pursue magnificence in all areas of life AND have optimal health.”

In 2007, Kelley co-founded and operated a successful school of fitness and wellness center. Over the course of 9 years, Kelley coached more than a thousand people toward better living through her signature nutrition, training, and lifestyle programs, workshops, classes, and one-on-one sessions. She sold the business in 2015 for 6-figures.

Download our complete service menu below for pricing of our services. Or, if you’re ready for Online Business Development Support that will take you to the next level – contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!

Previous Post
Next Post

Related Posts

Living Authentically

I got a really loving message from a member of our community named Nikolina in response to the newsletter I shared about outlasting your competition. 

Read More »

Training + Tools Digest

Join our weekly email list

  • This field is for validation purposes and should be left unchanged.

Website Design

Branding and Website Design

Done-For-You Marketing System

Bestseller Book Launch Services

A once in a lifetime experience

AuthorUpLive event shows you how to LAUNCH your book with the HIGHEST degree of success.

How To Convert Qualified Buyers With Your Website


How To Attract Qualified Buyers And Grow Your Following


How To Launch And Leverage Your Book For Long-Term Sales Success


90 Minute Webinar On Sales & Marketing Strategies


Join Amber's Facebook Group


Fast Track Tip Videos


Get instant access to our pricing menu! Have all the details in FULL TRANSPARENCY so you know what to expect without any surprises. We believe a successful partnership starts at the very beginning with integrity, trust, and communication.

How’s That For A change?

Your privacy is our top priority!
We collect, use and process your data in accordance with our Privacy Policy.

Get our weekly "Training & Tools Digest" to grow your tribe, live your potential, and monetize your message! Every Tuesday morning get the latest deep-dive insights to help you creatively (and simply) improve your business and life.

Try it out for one week – where should we email you?

  • This field is for validation purposes and should be left unchanged.

Your privacy is our top priority!
We collect, use and process your data in accordance
with our Privacy Policy.


Get Our Weekly Emails

  • This field is for validation purposes and should be left unchanged.

Follow Us