How to Master Email Marketing | 4-min Fast Track Video Ep #37

Do you have a whole list of questions around your email marketing efforts?  If you do, you’re one of many!  My clients ask me about this topic all the time … and for good reason. Email marketing is not a cut and dry area.  What works so well for one person might not produce any impressive […]

Email Marketing Tips You’ll Love

When it comes to email marketing, I often get asked the following questions: How often should I email my list? How much is too much? What should I say? I hope to shed some light on this important aspect of your business by providing a handful of tips to follow when sending an email out […]

Choosing Your Ideal Email Marketing System| 4-min Fast Track Video Ep #25

Are you struggling with trying to decide which email marketing system to implement for your business?  If you are, you’re part of a BIG club!  😉 With so many systems to consider (Constant Contact, iContact, Aweber, MailChimp and InfusionSoft to name just a few!), it’s no wonder you’re at a stand still. But help is […]

An Email Marketing Approach You May Want to Avoid

I have a great tip to share with you today that you can keep in your back pocket. I recently got an email blast from someone, and a classic mistake was made in the opening line. “Hello there! I know it’s been many months since you’ve heard from me, but 2015 was quite a year!…” […]

When to Send Your Event Promotion Email

Promoting an event or product launch requires more than just good writing skills. It also requires timing! After all, a live webinar does you little good if no one attends, right? But, since your list is filled with loyal, eager fans of your work, all you have to do is time the emails effectively and […]

How to Write Emails that Convert

HOW you say what you have to say can be just as important as what you have to say. Staying in touch with subscribers to your email list is critical to monetizing your efforts. Here are some very important tips to structuring your emails that will not only keep your audience engaged, but will also lead […]

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale. This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a […]