Why You Need to Build Your Email List and How to Optimize It | 4-min Fast Track Video Ep #64

You’ve heard a lot of other experts and gurus say, “The money is in the list. Your email list is your number one online asset.” However, I’m a firm believer that quality is better than quantity.

In this video training, I’ll be answering a great question from Sandy Rocourt of our NGNG community. “Why is it so important for my website strategy to strictly focus on building an opt-in email list? Is the email list one of the primary metrics for success?”

Would you rather have 100,000 people on your email list, and a .01% conversion rate or have 500 or […]

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How to Use Opt-In Offers and Content Marketing to Up Your List Building Game | 4-min Fast Track Video Ep #61

Are you feeling overwhelmed trying to master your list building strategy? If so, you are not alone! List building is confusing! There are so many options, and it seems like everybody is giving us conflicting advice.

Do you need a separate landing page, should you use one of those pop-up boxes, what types of lead magnets are best to use?

It’s time to take a deep breath, grab a pen and paper and discover my own strategy that has done wonders for my business. I’m holding nothing back because I believe in sharing as much value as possible. So, even though this […]

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How to Master Email Marketing | 4-min Fast Track Video Ep #37

Do you have a whole list of questions around your email marketing efforts?  If you do, you’re one of many!  My clients ask me about this topic all the time … and for good reason.

Email marketing is not a cut and dry area.  What works so well for one person might not produce any impressive results for another.

And there are so many choices!

Do you write about one topic or several topics per email?  Do you focus on nurturing your readers with valuable free content, or do you take the opportunity to sell?  Do you send simple text emails or get fancy […]

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How to Use Email Marketing to Build a Loyal Following | 4-min Fast Track Video Ep #32

How many email list subscribers do you have?  One?  Ten thousand?  Guess what?  Even if you have only one subscriber, you should be using your mad email marketing skills to turn that person into a loyal follower.

The reason people typically join your email list is that they are on the brink of getting ready to buy from you, but they’re not quite there yet.  They need a little bit more convincing.  They like what they’ve seen so far, but they want to be sure about you … about your personality (Are you genuine? Can they relate to you?), about whether you’re […]

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Email Marketing Tips You’ll Love

When it comes to email marketing, I often get asked the following questions:

How often should I email my list?
How much is too much?
What should I say?

I hope to shed some light on this important aspect of your business by providing a handful of tips to follow when sending an email out to your subscriber list.

Quick tips:

Email your list as often as you promised you would.

You do want to be respectful of how many emails you’re sending. I’d say weekly is plenty, but if you’re in a product launch, you can email your list a few times that week.

You should give […]

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Choosing Your Ideal Email Marketing System| 4-min Fast Track Video Ep #25

Are you struggling with trying to decide which email marketing system to implement for your business?  If you are, you’re part of a BIG club!  😉

With so many systems to consider (Constant Contact, iContact, Aweber, MailChimp and InfusionSoft to name just a few!), it’s no wonder you’re at a stand still.

But help is on the way in this latest 4-min Fast Track video.

I’ve worked with so many of these systems over the years, and I want to help make your decision easier.  I share the biggest differences between them, what works best for different business set ups and the downfalls and […]

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An Email Marketing Approach You May Want to Avoid

I have a great tip to share with you today that you can keep in your back pocket.

I recently got an email blast from someone, and a classic mistake was made in the opening line.

“Hello there! I know it’s been many months since you’ve heard from me, but 2015 was quite a year!…”

Can you identify what she should have done differently?

You may be thinking, “She didn’t add your first name and kept it generalized?”  Yes, you DO want to add the person’s first name in your opening.  This makes people feel like you’re emailing them personally.  However, in this case, […]

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Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic […]

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Q&A: Can You Outline a Good Email Marketing Strategy for Me?

Alycia Hall, alyciahall.ca, submitted a question for the “Ask Amber” Podcast asking for me to help outline a solid email marketing strategy for her online coaching business.

This is a great question and one SO MANY of us have to battle, right? How often do we email our subscribers? WHAT should we email them? How do we monetize?

All of this is explained and more in this Authentic Leader Q&A episode!

 

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