Anthony Renna has spent the past 14 years working with fitness professionals, helping them match their passion for health and fitness to a more viable business model for success. Using three podcast programs, as well as an online TV production, his goal is to educate and illuminate with examples of other successful fitness pros to model. Recommended by one of online’s top copywriters, Ray Edwards, Anthony came to NGNG for a website redesign. He explained that he wanted to pull all of his podcasts and his partnership with StrengthCoach.com under one umbrella. The goal was to produce a much more powerful brand that would enable him to grow and scale his efforts.
Concentrating the Podcasts Creates a More Powerful Brand
The focus of his old website was too narrow, stressing a single podcast rather than all that Anthony has to offer.
We strongly felt, based on our history of understanding conversion and brand optimization, it was time to put a face to the voice of all those podcasts. We wanted to present Anthony in a way that made him seem approachable and helpful to fitness pros of all levels, as well as knowledgeable, supportive, and trustworthy.
Beyond that, it was time to let his audience know the full extent of the work he does to educate them; not with a single podcast but with three. Because each is targeted to target a well-defined audience, it was critical that we present them on a single page, with internal links to more information about them. This allows the audience to self-select, while also enabling some crossover – a great way to expand Anthony’s audience for each podcast.
A Marketing Strategy that Personalizes Otherwise Anonymous Information Sharing
Feeling it was time for the audience to meet their host, we placed a focus on Anthony at his redesigned website.
All three fitness professional podcasts are featured at a single site, instead of each having its own site.
Thanks to the work of our design team, the new website is warmer and more appealing, offering a more human look and feel. Gone is the somewhat black-and-red presentation style that had dominated the site. Instead, images of Anthony surrounded in warm shades of green make a more comfortable and confident impression.
This was our way of helping him overcome an overly simple design, which is quite common among emerging entrepreneurs. While the words used are always important, the feel of the site now matches the sense of empathetic professionalism that Anthony is known for. Consistency of messaging and brand are hallmarks of the website design principles we promote at NGNG.
That commitment to consistency of message is reflected on many of the pages at the Continue Fit website.
Behind the Scenes Support and SEO Services
By offering website SEO along with our custom branding and redesign of his website, Anthony has begun to expand his target audience. His new logo design has established a new branding message and his new email service will enable him to build his list, as well.
We were hired specifically for:
- Logo Design
- WordPress Website Custom Branded Website Redesign
- Website SEO (Search Engine Optimization)
- MailChimp Setup for Email List Building
- Custom Website Header Design
Meet Anthony Renna, Founder of ContinueFit.com
A former personal fitness trainer himself, Anthony understands the almost overwhelming need to feed the entrepreneurial spirit within when an idea for a business strikes.
Feeding that spirit in himself, he opened and ran his own gym in New York for nearly a decade but, in 2016, he decided it was time to focus on the thing that he is most passionate about: helping fitness professionals all over the world of all kinds learn, grow and be more successful.
To help in this, he has formed strategic alliances with Perform Better, Michael Boyle, StrengthCoach.com, Functional Movement Systems, Results Fitness University, Athletes’ Performance (now EXOS), Titleist Performance Institute, Nike and countless professional and collegiate strength coaches. He has used those alliances to help him create the different educational platforms that make up Continue Fit.
Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!
