The Biggest Launch Mistakes You Want to Avoid

Someone recently asked me a great question about book launch mistakes that authors need to avoid, and I want to share my answer because I think you might find it valuable:

Q: “Those of you who have written and published a book, what’s the biggest mistake you’ve made along the way?”

A: “For sure the biggest mistake I see authors make is they don’t start marketing 8-14 months out. Most start maybe 3-6 months. Also, most don’t ‘go all out’ with their effort and tend to play smaller than they could (for a variety of reasons). And, most don’t have a STRONG […]

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