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New Business Website foPersonal & Executive Coach Seeks Help from Design Experts for

Following a referral from well-known business coach Carolin Soldo, Personal & Executive Coach Maria Neizvestnaya got in touch with Amber seeking support to build a new business website.

Maria did not have a website for her business at the time she came to us. She did have a very nice logo with some great imagery so, as she and Amber developed a Content Plan for her new website, it became clear that she would need:

  • Home page
  • About page
  • Work with Me sales page (Services)
  • Testimonials page
  • Blog page
  • Optin Offer and Funnel
  • Contact page
  • Social Media
  • A section for legal information (Disclaimer, Privacy Policy, etc.)

These are fairly standard needs for a business website but, for an inexperienced new website owner, they may not be as obvious as they seem. Amber was instrumental in outlining what the content for each of these pages should contain. For the most part, the copy should focus on the benefits for the client who chooses to do business with the company.

A Professional Look with a Clearly Stated, Powerful Message


While Maria possesses a clear grasp of her business mission and vision, English is her second language. Because of this, she was in need of copywriting and editing support for the copy at her new website. Our professional copywriter worked extensively with Maria to ensure her message was clear and concise, while also being compelling to the reader. In addition, he worked to optimize the copy, using various SEO techniques to ensure the copy also spoke to the search engines.

Professionally Edited, Optimized Copy Creates a Compelling Message


The NGNG Team worked extensively to develop the Work with Me sales page (Services) for Maria’s new website. Knowing how important this page would be for the growth of her business, our copywriter and designers focused heavily on the message and the feel of this page.

As always when building such a page, the focus was placed on describing the problem (client pain points) and presenting Maria’s solution – doing so in a way that makes it clear she understands their needs and has an approach that will help them overcome their challenges.

Services Page Should Compel Visitors to Seek More Information



Behind the Scenes Support and SEO Services

By offering website SEO along with our custom website design and branding services, Maria is able to more accurately reach her target audience. Her new Home, About, and Services copy, created using optimized website copywriting, the message is being sent that Maria’s approach to coaching offers something uniquely effective.

Add to that the professional look of the website we designed and built for her, and Maria is very pleased with the results.

We were hired specifically for:

Meet Maria Neizvestnaya, Executive Coach & Mentor

Maria Neizvestnaya is a personal and executive coach, holding International Coach Federation Credentials (PCC). Her first Master’s Degree in Management is enhanced by her leadership role in a global youth non-profit organization, followed by 12 years of successful executive experience in the personal growth and development industry.

Maria received her second Master’s Degree in Psychology, with a specialization in Transformational Coaching, after graduating from Sofia University (CA, USA). She worked with hundreds of clients as a life-coach and became an Advanced Certified Personal and Executive Coach through the College of Executive Coaching.

Maria has been trained as a Mindfulness-Based Stress Reduction (MBSR) Program Teacher by the Center for Mindfulness at University of Massachusetts Medical School. She constantly develops her expertise by learning from the leading professionals in the field of stress reduction, leadership, and behavioral change.

Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!

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