With certifications in all areas of fitness, nutrition, and health, Kim Clinkenbeard has been helping people improve their health and fitness for nearly 30 years. However, her coaching website had not kept up. Here’s the story on how NGNG helped redesign her website to meet the needs of her clientele and her business.
From fitness and nutrition programs to private cooking lessons and public speaking, Kim has expanded her menu over the years to appeal to a broader audience. This was not reflected in her old site, so she sought our help to redesign her website and give it a fresh new look, with a full offering of services.
We Needed to Place the Focus on Kim
Whether in person or on video, Kim’s personality and commitment to helping others shines like the sun. With fresh imagery and a new video, she is now able to share those aspects of herself that are so personable and appealing.
Beyond that, her redesigned website follows a logical progression with multiple links to important, high-value content. Not least of which is her new eBook, FITNESS. FOOD. FAITH. Your Eternal “Why” for Everlasting Results. Not only did we help her design the eBook, we also helped her launch it on Amazon where she reached #1, and where she is currently in the Top 100 in her category.
A Personalized Message and Emphasis on Her Book Was Important to Kim
As mentioned above, Kim is incredibly engaging in person, and her approach to public speaking reflects this. As part of the strategic coaching, along with planning for marketing and monetization that Amber did with Kim, we chose to stress her availability as a speaker as well as her coaching services.
Social proof remains a powerful marketing tool in the impersonal world of the internet, especially for coaches. Kim’s client testimonials are extensive and offer high praise, indeed. Not using them would be a waste and now, they are a feature of her redesigned website.
To help Kim broaden her reach, we put her social media links in place and set her up with an email list building funnel using MailChimp.
We Added Focus to Public Speaking and Social Proof for Kim’s Website
Behind the Scenes Support and SEO Services
As with all of our WordPress Website Design packages, we included basic website SEO upon launching Kim’s redesigned site. This includes organic SEO work for primary pages and existing blog posts. Doing this enables Kim (and other clients) to more accurately reach her target audience.
The fresh, refocused look of the website we designed for her is a good match for the personalized appeal of the message Kim has to offer potential wellness coaching clients.
The NGNG Team were hired specifically for:
- WordPress Website Design & Development
- Internet Marketing Strategy Sessions
- MailChimp Email List Building
- eBook Cover Design
- Amazon Book Launch
- SEO: Search Engine Optimization
Meet Kim Clinkenbeard, Founder of “Get Fit with Kim”
Kim Clinkenbeard has spent nearly three decades developing her fitness and nutrition coaching business. From exercise to nutrition to faith-based motivational tools, she customizes a program specific to each client’s needs and lifestyle. Working as a team, she and her clients address all three components of health – Fitness, Food, and Faith – and put in place real-life solutions for healthy living.
Since beginning her coaching career in 1991, Kim has worked hard to expand her education and to gain certifications in all areas of fitness, nutrition, and health. She shares her knowledge and expertise through her coaching services, videos, blog articles, and classes, all from the website we redesigned for her.
Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!