Here’s an amazing story on how we helped our client Irene Tomoe Cooper to reimagine her business website using expert WordPress Website Design & Online Marketing Support .
Irene Tomoe Cooper is an internationally recognized Love Coach and author of the bestselling book, The Japanese Woman’s Guide to International Relationship Skills. With a previous website that she believed was underperforming, and with a referral from Wealth Attraction Coach (and client) Ann Sanfelippo, she sought Amber’s help in putting together a new WordPress website.
With an existing website that seemed to lack the personal touch necessary for such an intimate type of coaching, the NGNG team were tasked with creating a new custom logo, followed by designing and developing her custom website.
While the team went to work putting together a more intimate environment for her to reach out to her target audience, Amber was also busy coaching Irene on internet marketing and branding. One result of this was helping her put together her email marketing campaign and newsletter, using MailChimp.
Where is Irene? More Transparency was Needed for Such a Personal Coaching Service
As an extension of the graphic design we did for Irene’s new logo, we also designed her business card and other branding assets. New imagery of Irene and her husband helped add a much more personal touch to her message, allowing visitors to get a glimpse of her energy, as well as her joyful outlook on life.
However, a strong visual impression was not enough. Recognizing the need for a powerful, compelling message to help her overcome the inherently impersonal world of the internet, we were also tasked with writing her website content.
While speaking in another’s voice is not an easy task, our copywriting team worked closely with Irene to ensure that, not only were the facts correct, but that her commitment and process had value to anyone who sought her expertise.
Website Copywriting was Critical to the Success of Irene’s New Website:
There are now two powerful messages found at the custom website we developed for Irene: her personality, filled with commitment and passion, as well as the message that abiding, lasting love and personal fulfillment are possible for everyone.
Sincerity of Her Message was Important to Irene
Behind the Scenes Support and SEO Services
Because we offer full service design and development services with all of our WordPress Website packages, we performed basic website SEO upon launching Irene’s new website. This includes organic SEO work for primary pages and existing blog posts. In addition, we include testing on mobile devices (we test against 80 device and browser types), advanced security measures, and training to manage the website: add new content, pics, blog posts, affiliate links, etc.
The transparent, message-focused look and feel of the website we designed for her is a powerful match for the personalized appeal of the message Irene has to offer potential love coaching clients.
The NGNG Team were hired specifically for:
- WordPress Website Design & Development
- Custom Designed Website Headers
- Custom Logo Design
- Internet Marketing & Monetization Coaching
- Business Branding Strategy
- MailChimp Email List Building
- Website Copywriting & Editing
Meet Irene Tomoe Cooper, International Love Coach, Speaker, Author
Fluent in Japanese and English, Irene advises men and women in Europe, Asia, and the US on love and relationship issues – specializing in East/West relationships where cultural communication is so vital. Her global clientele encompasses male and female corporate executives, entrepreneurs, and leading medical, law, and academic professionals.
She is also in-demand as a keynote speaker and talk show guest, where she imparts expert advice on love, personal connections, matchmaking, and integrating work and life to create harmony.
“One thing I’ve learned in my life with certainty is there is no time like the present to bring joy into your life. It’s not next week or next year… but right now. Because nothing is guaranteed. We really don’t know what next week or next year will really be like until we get there.” – Irene Tomoe
Well known as a dynamic trainer and mentor, Irene built her global reputation by helping successful Japanese women switch off their work mode and turn on their sensuality to attract loving life-long relationships with western men of their dreams.
Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!
