Dr. Susan Albers is a psychologist at the Cleveland Clinic and New York Times Bestselling author of seven books on mindful eating. She is nationally recognized as an expert on a variety of eating issues, weight loss, body image concerns, and mindfulness – particularly mindful eating. Already working with the media and marketing experts in JJ Virgin’s MindShare community, she was referred by them to Amber to give EatingMindfully.com a modern website redesign.
After all, as a recognized expert on 21st Century nutrition and wellness issues, it made perfect sense to bring her website into the 21st Century as well, with a more contemporary look and feel.
A Modern, Contemporary Look and Feel Were Needed to Update the Website
The modernization of her website began with new imagery and a new video. From there, a new more contemporary custom design was used to create an upbeat yet professional feel. This also allowed us to expand her Home page and clarify the value of her offers and make them easier to navigate, increasing the chances for conversions.
Because her business is constantly expanding, the new website had to be very well organized, including: multiple opt-ins, numerous books, and an assortment of other products. Accomplishing this required a behind-the-scenes structure that enabled quick and easy navigation by visitors.
Transparency and Social Proof Are Critical Features of an Online Coaching Website
Because of the number and variety of products and services offered by Dr. Albers, we connected her website to the automated marketing and reporting platform, Ontraport.
We also placed a heavy emphasis on her personal coaching and consulting services by keeping the focus on her commitment to helping individuals find an appropriate balance between work and life. We did this by featuring her credentials and expertise, as well as her high-energy personality and empathetic nature.
Her website is also flexible and expandable, allowing her to develop and create her soon-to-be offered Mindful Eating Institute for practitioners.
The Personal Touch is Always Important to Dr. Albers
Behind the Scenes Support and SEO Services
As with all of our WordPress Website Design packages, we included basic website SEO upon launching Dr. Albers’ newly modernized and redesigned website. This includes organic SEO work for primary pages and existing blog posts. In addition, we include testing on mobile devices (we test against 80 device and browser types), advanced security measures, and training to manage the website: add new content, pics, blog posts, affiliate links, etc.
The contemporary, professional look of the website we designed for her will be a powerful marketing tool for the personalized appeal of the message Dr. Albers has to offer potential minful eating coaching clients.
The NGNG Team were hired specifically for:
Meet Dr. Susan Albers, Mindfulness Eating Coach & NYT Best-Selling Author
Dr. Susan Albers, Psy.D., is a New York Times best-selling author and a clinical psychologist at the Cleveland Clinic who specializes in eating issues, weight loss, body image concerns, and mindfulness. After obtaining a masters and doctorate degree from the University of Denver, Dr. Albers completed an APA internship at the University of Notre Dame in South Bend, Indiana and a post-doctoral fellowship at Stanford University in California. Dr. Albers conducts mindful eating workshops across the country.
“I Believe In: No Judgments, No Fad Dieting, Eating the Foods You Love–Mindfully, Being In-The-Moment, Savoring Life, and Compassion as the keys to a good life.” – Dr. Susan Albers
Dr. Susan is the author of six mindful eating books including EatQ; 50 Ways to Soothe Yourself Without Food; Eating Mindfully; Eat, Drink, and Be Mindful and Mindful Eating 101. Her work has been featured in O, the Oprah Magazine, Family Circle, Shape, Prevention Magazine, Self, Health, Fitness Magazine, Vanity Fair, Natural Health, the Wall Street Journal and was on Dr. Oz. Susan is a contributor to the Huffington Post and Psychology Today.
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