Creating clear and compelling content for your website is one of the most important steps you can take to convert qualified leads into buyers. Yet, far too many online business owners are looking for outside solutions (…that are ultimately ineffective if you don’t have strong content). Today, we’ll talk about the 3 signs that you need to hire a website copywriting specialist.
If you feel like you’re not getting the results you hoped for or expected, you may need to take a good, hard look at your content.
Is it clear? Does it tell a visitor exactly who you are, what you do, who you do it for, how you do it, what makes you different… while instructing that prospect on the exact “next step” you want them to take?
For most websites, the content is “clear as mud” for a prospect coming in. So, that prospect is left with trying to guess what you do, or what they should do next, and will usually just leave your site thinking they will “come back later” to figure it out. But, they don’t.
Sound familiar?
As more and more of the population turns online to grow wealth, YOUR chance of success is diminishing.
Read that again:
As more and more of the population turns online to grow wealth, YOUR chance of success is diminishing.
Therefore, NOW is the time to get crystal clear on your messaging and positioning. And if you are like 99% of business owners, you have an easy time advising someone else on what to do or say… but it’s almost impossible for you to do that magic trick on yourself.
It’s not admitting defeat to hire a professional whose JOB is to craft clear and compelling content. Content that shows your credibility, your personality, and clearly articulates who you’d love to work with this most. (Because after all, you don’t want to work with just anyone. You want to work with people you LOVE, who bring you joy. Clear content can help you achieve that outcome.)
If this resonates, click here to contact Amber personally.
We’ll send you a summary of how the copywriting process works, your options, our rate breakdown and more.
Not Getting The Results You Hoped For With Your Website?
Hiring a website copywriting specialist may be the key to getting your messaging and positioning dialed in. And, will have a dramatic effect on converting more of those qualified leads into buyers.
- As an entrepreneur, you surely have a vision for your business but, do you have one for your business website?
- Have you struggled to define your mission to potential clients?
- How can you express your vision and your mission in a way that will overcome the inherently cold and impersonal nature of the internet – in a way that appeals to your target audience?
It’s a fact that the internet is a highly competitive place, as well as impartial, detached, and unforgiving. In short, simply having an online presence is not enough to guarantee legitimacy – or success.
While a beautiful, professionally designed website may go a long way toward boosting your online reputation, the message you offer will inform that design, along with the direction your business will take moving forward.
Whatever step of the website development process you find yourself in at the moment, thinking strategically about your website’s copy from the very beginning will have a huge impact, once you blend it with your website design.
Creating A Well-Articulated, Consistent Message
Clarity and consistency are the keys to creating a message that speaks to the hearts of your target audience. They also enable you to overcome the challenge of creating an identity that connects with them on a personal level. (This powers conversion.)
Finding ways to overcome the detachment and skepticism of your audience, and prospective clients, may be the greatest challenge faced by entrepreneurs who choose to market themselves online. (Read that again.)
An experienced website copywriting specialist will help you develop an approach that personalizes online interactions. This allows you to speak directly to the needs of your audience and prospects in ways that clearly outline the benefits of doing business with you.
Accomplishing this requires two things of you:
- That you know the purpose of the content you create (we can help with this)
- That your content speaks directly to that purpose at all times
A professional website copywriter will have the experience required to help you do this with every page of your copy – and even with your blog posts.
SEO Is NOT Dead And Will Help You Reach Your Target Audience
The ability to generate “optimized” website copy for you is one of the greatest benefits of hiring a website copywriting specialist. While not all copywriters are fluent in SEO best practices, finding one who is will likely provide you with huge dividends, including:
- Increased rankings in the search results (SERPs)
- Greater traffic to your website
Smoothly incorporating highly searched-for keyword phrases into your copy, and then blending them with your back-end SEO by customizing Meta titles and Meta descriptions, will seem too “techy” for the novice. Yet, doing both is critical to the short- and long-term success of your website.
For an experienced website copywriting specialist, such practices are second nature.
Before you choose to work with a particular website copywriter, be sure to ask if they employ SEO best practices as a part of their website copywriting process. If they don’t, you should probably move on. If they do, you might also ask how that works, so they can educate you on how it will help your website.
Developing Website Copy That Inspires Action
The foundation of a successful online marketing strategy is convincing visitors on your website to take action, potentially including:
- Visiting other pages on your website to learn more about you
- Clicking over to read your blog
- Sharing their email address in exchange for your opt-in gift
- Messaging you through your Contact page
- Buying your products or services
Each of these actions requires a different approach. A website copywriting specialist is well-versed in the ways that each can be accomplished.
While your ultimate goal is to “make a sale”, the immediate goal of your website copy should be to inspire action from your visitors (as mentioned above).
By inspiring them to stay onsite and “click through” to other areas, you begin to build trust that you have their interests at heart. This will, over time, also create a sense of loyalty and will eventually bring them to a greater level of comfort at the thought of spending money on the products or services you have to offer.
An experienced website copywriting specialist is intimately familiar with the strategies and techniques that work best to accomplish each of these goals – and will be happy to put them to use on your behalf.
Regardless of the incremental goals of your website copy, if you are unable to keep your visitors engaged and interested, they will never be realized. With the help of a professional copywriter, you will be better able to keep your message clearly defined and on-point, your copy benefits-based, and more consistently answer the question that is always top-of-mind for your visitors…
“What’s in it for me?”
At NGNG, we have developed a system that makes working with a professional website copywriting specialist comfortable and convenient for you, no matter the condition or stage of development you’re at.
If this resonates, click here to contact Amber personally.
We’ll send you a summary of how the copywriting process works, your options, our rate breakdown and more.
