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Online Coach Seeks Website Redesign and Business Branding Support

Too often, even when a website tells a story, it does not accurately reflect the vitality and personality of the owner. Such was the case when online personal development coach Naomi Sodomin sought help with a website redesign from NGNG.

After speaking with Naomi, Amber knew her website needed to more accurately portray the warmth and earthiness of her personality, along with the innovative and exciting approach she takes toward career and life coaching for women. It was apparent from the beginning that we had to help visitors “get to know” Naomi as quickly as possible, using new imagery and refreshed messaging to reinforce her message of joyful living and abundance for the women she works with.

With a new book about to be released, featuring her work as an author was also important.

Original Website Needed Personality and Transparency

Before the NGNG design team took over, the website did not match Naomi’s personality or commitment to helping women.


With a refreshed logo design and header, the new website is warmer and more appealing to visitors. It now reflects the heart-centered approach to coaching that is reflected in all aspects of Naomi’s personality, not to mention in her life. The focus is now on life-affirming choices and positive change for women who have found a certain level of success, yet who feel they need “something more” to be fulfilled.

Naomi is the Centerpiece of the Redesigned Website and Brand

Increased transparency refocuses visitors the redesigned website on Naomi and her professional yet empathetic approach to coaching.



As it should be, the redesigned website is focused on Naomi as the brand, with her informal yet professional approach as the message. We wanted to ensure that no one who visits her website could be intimidated by the thought of working with a coach, by making it abundantly clear that she is on their side, in every way.

It was important for visitors to know that, while Naomi is an accomplished and experienced coach, she is also a compelling keynote speaker and author. Her new release, Embrace the Mirror: Vision of Abundance and a Stronger You, is now a prominent feature at her website. The book is a step-by-step owner’s manual for women leaving the corporate world behind and succeeding beyond their wildest imagination!

Naomi’s commitment to helping women reach the next level in their career and life is reflected on many of the pages at her Embrace the Mirror website.



Behind the Scenes Support and SEO Services

By offering website SEO along with our custom branding and redesign of her website, we have made Naomi’s website more readily available to a larger audience. Her refreshed Logo Design and About Naomi copy, along with her opt-in eBook and newsetter, will enable her to build her email list as well.

With the new, warmer, more focused look of the website we redesigned and built for her, Naomi is beyond happy with her personal development coaching website.

We were hired specifically for:

Meet Naomi Sodomin, Founder of Embrace the Mirror, Personal Development Coaching

Naomi Sodomin is a former Registered nurse with extensive experience in transition. She is the founder and president of Embrace the Mirror, a personal development company providing world-class guidance for women transitioning out of corporate America to build their dream business.

Naomi is a dynamic teacher and coach. She has transferred her love for mentoring and coaching to creating a vibrant and thriving business that now gives her the flexibility to do the work she loves while raising her son. She is passionate and committed to being instrumental in transforming the lives of her clients. She has successfully helped hundreds of women clarify their vision and take action on what’s important to them in life and in business.

Naomi Sodomin is the author of the recently released book, Embrace the Mirror: Vision of Abundance and A Stronger You.

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