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Wellness Coach Seeks Online Marketing Consulting & Website Redesign

Here’s an amazing story on how we helped our client Ellen Goldman with Online Marketing and website redesign.

Ellen Goldman is a high-energy, high-profile Wellness Coach who focuses her business on high-achievers. She works with business professionals and entrepreneurs who are struggling with issues such as life-work balance, weight loss, stress management, getting in shape, and other health-related problems that can be affected by lifestyle changes.

With “self-care” as a leading proponent of her coaching process for these individuals, she understands how striving for success can lead them to sacrifice personal health and ongoing wellness to their need for achievement. Instead, she helps them develop a personalized wellness plan that is adaptable to the unique needs of their lifestyle, helping them to balance their time between busy careers and their personal lives, to create health and well-being.

Applying the same sort of thinking to her business, she realized why her website was underperforming. A referral from the good folks at Mirasee caused her to seek the help of Amber and the NGNG Team, looking for a redesign of her website,, along with marketing advice to help her grow her business and reach more potential clients.

A Redesign was Needed to Modernize the Website, Making it Easier for Visitors to Grasp her Offerings


Ellen’s message to busy professionals and entrepreneurs is very personal, as is the case with most coaches. Yet, due to the very nature of her target audience, she must also present a very professional look to maintain credibility. With new imagery and refreshed copy, her newly modernized website offers both.

Beyond the work on her website, the NGNG Team worked to integrate her with AWeber email marketing service, helped to design some new sales pages and landing pages, and support her the launch of her new book, Mastering the Inner Game of Weight Loss.


Ellen’s website now reflects a more contemporary look, with increased appeal to the high-achievers she targets for her wellness coaching services and book. Whether corporate wellness workshops, professional mentoring or one-to-one personal coaching, her redesigned website presents the type of environment that professionals naturally seek.

Contemporary Design Standards Make Ellen’s Website More Appealing to Professionals



Behind the Scenes Support and SEO Services

As with all of our WordPress Website Design & Development packages, we included basic website SEO upon launching Ellen’s redesigned website. This includes organic SEO work for primary pages and existing blog posts. Doing this enables her (and other clients) to more accurately reach her target audience.

The modernized, contemporary look of the website we designed for her is a good match for the personalized appeal of the message Ellen has to offer potential wellness coaching clients.

The NGNG Team were hired specifically for:

Meet Ellen Goldman, Founder EllenG Wellness Coaching

For Ellen Goldman, wellness coaching is her passion. After more than three decades spent working in fitness facilities, creating and running her own personal training and coaching business, providing workshops and presenting motivational talks, she has been in contact with hundreds of business professionals and entrepreneurs who want to know more about health and wellness, and what they can do to improve their health profiles.

“I energize my clients, so they can kick the ineffective quick fixes and instead work toward achieving their optimum level of wellness for the long-term. I passionately believe that every aspect of life, including your business, improves when you are functioning with peak emotional and physical energy and health.” – Ellen Goldman

Ellen not only has the experience necessary to help others set and reach their wellness goals, she also has the credentials, including: National Board-Certified Health & Wellness Coach, Licensed Corporate Wellcoach, Aerobics & Fitness Association of America Certified Personal Trainer and Health Coach, American College of Sports Medicine Certified Exercise Technologist, Bachelor’s & Master’s Degree in Health & Physical Education.

Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!

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