When one’s goal is to help others pursue and find their spiritual source, as it is for Spiritual Life Coach Anne Ross, the website used to convey that message must offer a sense of peace combined with competence. Knowing how to make such a statement as part of the WordPress website development process is a huge challenge that might make less experienced website designers balk. When Anne approached NGNG for help with her website, she felt it did not reflect the passion she possesses for the work she does so she wanted a website redesign. As the leader of the NGNG Team, Amber proposed a cleaner, more focused approach to the look and feel of Anne’s redesigned website. After all, while cool graphics are great, it’s the message that matters most for an online coach like Anne.
Redesigned Website Helps Focus the Marketing Message
Before the NGNG redesign, Anne’s message was less impactful than she desired.
While the ultimate goal of Anne’s work is to help others find answers to questions about their lives and life’s journey, client attraction remained an issue. After all, whatever the goal may be, without clients one cannot make an impact.
During the initial design strategy call, Anne and Amber agreed to collaborate toward featuring the energy Anne brings to her work, with a series of new photos and videos on her Home Page and Services Page. This increased transparency and authenticity, putting herself forward more clearly and powerfully. Doing this enables her to speak more clearly to their needs, and better explain her solutions. In the impersonal world of internet marketing, personalizing the message is critical to the success of any online coach.
Fresh Messaging and a Personalized Message Makes All the Difference in Branding
Following the NGNG redesign, Anne’s message is personal and professional.
The redesigned website focuses on Anne as the brand, rather than a catchy but somewhat vague message about connections. Now, the site is focused on spiritual transformation with Anne as a mediator, mentor, and guide. As we worked on the look and feel of her website, Anne was inspired to rewrite all of her website copy and, to redesign and fine tune two of her coaching packages to better serve her clients.
We also wanted to ensure that Anne’s new book became a focus of attention, but with a consistency and appeal that was missing from her old website. With such an appealing premise, “The Being Happy Book” promises to help the reader rediscover joy by making life a daily game, we realized that the look and feel of the message surrounding the book needed to be redesigned as well.
That transformational message is reflected on many of the pages at the Anne K. Ross website.
Behind the Scenes Support and SEO Services
By offering website SEO along with our custom branding and redesign of her website, Anne is now able to more accurately reach her target audience. Her refreshed services and about copy, along with her redesigned opt-in eBook will enable her to build her email list as well.
Add to that the new, cleaner, more focused look of the website we designed and built for her, and Anne is very happy with the transformation of her spiritual life coaching website.
We were hired specifically for:
- WordPress Website Custom Branded Website Redesign
- Website SEO (Search Engine Optimization)
- AWeber Setup for Email List Building
- WordPress Website Updates & Security (monthly service)
- Webinar Launch Support
- Business Branding Strategy (ongoing)
Meet Anne Ross, Founder of Anne K. Ross, Spiritual Life Coach
Anne Ross is a Spiritual Life Coach and Reverend, devoted to helping others discover their authentic selves and true callings. With her unique, fun-filled approach to life coaching, spiritual transformation becomes more of a game than a trial, as it is with so many coaches.
“My fundamental tool that I live by and teach by is to make life a game. Why? Because it is so much more fun. Then, everything comes into reality as easily as if we were a child playing in the park. When we are in our most creative playful spirits, is when the infinite intelligence, God, shines His light. When we shine and bask in His Glory, we light up the world. Life becomes easy, effortless and so joy- filled. Happy. That is our true purpose, to be happy.”
Anne’s coaching is founded on the principles that we all want to feel loved, accepted, and validated; and that we want to have a safe and trusted place to BE who we are all meant to be.
Download our complete service menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!