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Planning and Executing a Successful Virtual Summit

Hosting an online summit creates a great opportunity for you to grow your audience, build or expand your email list, generate sales, and give an enormous boost to your credibility as an expert in your field. Just imagine yourself out there, providing high-value information to your audience every day for 10, 14, or 21 days, interviewing recognized experts who are eager to share their knowledge and experience while, at the same time, automatically elevating yourself to a position of leadership and authority.

When you realize how truly impersonal a place the internet can be, and as you try to figure out ways to overcome the inherent lack of interpersonal, face-to-face interaction, you can begin to grasp the value of hosting such an event.

With these things in mind, it’s nearly impossible to estimate the ultimate value of a well-organized, professionally produced online summit. Let’s just say – it can be priceless!

Online Summit Consulting

Ken Lundin is a Senior Sales Consultant and Executive Coach. His goal is to help companies drive sustainable sales growth through the use of Strategy, Process, Personnel, Execution, and Coaching.

Recently, he approached Amber seeking support for an online B2B sales training summit; bringing together 32 of the movers and shakers in the world of business to business sales to offer their knowledge and experience to his audience.

Of course, Ken had questions: How does one organize such an event? How does one find, approach, and ask other experts to join the summit? Should the interviews be done as audio or video presentations? How does one construct and write a sales page for such an event? Is there a way to monetize a free summit? How does one develop a solid launch plan that includes: affiliate marketing, email marketing, social media marketing, and upsell opportunities (monetization!)?

Yes, hosting an online summit is a TON of work yet, when executed properly, such an event offers real long-term value to your business. With literally dozens of summits under our belt, Amber and NGNG are the right team to support you.

Putting a Face on the Event is Critical to Online Summit Success: The B2B Sales Summit


Beyond creating a compelling headline, the sales page for Ken’s summit needed to reflect his personality, his desire to share valuable information, and his amazing energy. The video he created not only introduced him to his potential audience, personalizing his message, it went on to explain the benefits of attending the summit by clearly answering the all-important question, “What’s in it for me?”

This message continues throughout the sales copy, emphasizing the expertise of his guests and the quality of the information they will be sharing. Clearly, for anyone looking to improve their performance in sales and boost their income, the B2B Sales Summit has much to offer.

Keep the Message Benefits-Based and Consistent


Always Put Faces to the Names of Summit Guests/Expert Speakers



There are a stunning number of steps to consider when planning an online summit. In fact, for the novice, the list can seem overwhelming. The good news is, Amber and the NGNG team have a great deal of experience organizing and supporting a wide variety of entrepreneurs who wish to produce such an event.

While a full list would be too long to share here, below is a list of online summit support services from NGNG:

  • Consulting on summit structure and content
  • Upsell opportunities and monetization strategy
  • Set up payment plan
  • Website and/or sales page setup
  • Sales page copywriting and/or editing
  • Creating compelling SWIPE content for guest speakers
  • JV and affiliate support
  • Guest speaker management
  • Choose online conferencing service
  • Social media support
  • Summit launch strategy
  • Team management and scheduling
  • Conversion to post-launch evergreen product
  • On-page sales page SEO
  • And more!

Download the complete NGNG Service Menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!

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