Perfection is the Enemy of Progress!

Perfection is the Enemy of Progress Saying Quote Bulletin Board“Perfection is the Enemy of Progress!” Churchill said that and boy was he right!

I had a coaching call with a client last week He had awesome ideas and he had all the potential in the world, but his business was just inching along.

His website was half baked, he hadn’t gotten any paying customers yet and he was stuck in the “questioning stage” of his new online adventure.

What was the problem?

He wasn’t “ready” because he still felt a need to perfectly identify his exact target market, his exact marketing message, his perfect title, and his flawless coaching process.

The perfection myth is a rabbit hole if I’ve ever seen one. Truly.

There is NO SUCH THING as perfect. So there is no need to hold up the process from the very thing you need to do instead: Jump In With Both Feet.

I don’t over-think. I take action.

Open up to the opportunity that whatever you sit down to create can evolve over time. It doesn’t have to be ‘perfect’ or even complete to start monetizing or sharing.

  • You could spend 3-6 months “creating a perfect product”, only to find out that by the time you’re done, your audience has evolved past that need. In hindsight, you could have created an outline, then pre-sold the product, then developed it quickly.
  • You could spend months “thinking” about what kind of coach you want to be and miss out on income to keep you going. In hindsight, you could have coached at a lower starting rate, done lots of coaching sessions for practice (while monetizing) and learn the kind of coach you want to be through experience.

Today, I urge you to “jump in with both feet” in your business and make the conscious choice to ditch perfection and focus on making progress instead.
If you’re struggling and facing your “inner critic” who is weighing you down, then that’s when you need to admit you need help.

In January alone I helped clients overcome their negative self talk, managed their current team who was taking too long to get stuff done (so I stepped in to speed up the launch date), or by even creating the entire structure for their sales funnel or summit event so they could make their business grow more quickly.

….bottom line, I get stuff done.

So either let me inspire you to be the person that get’s stuff done too, or let me help you get stuff done.


How I Can Support You

You are trying to get your ideas and messages out to the online world. And the competition is FIERCE.

Your prospects are making snap judgments. What do you need to stay on top of the competition? A great website, social media engagement, a sales funnel and content that connects with your followers on a personal level.

I study online trends, and test marketing ideas all day long so you don’t have to. Here are a handful of ways my team and I can support you to get where you want to go:

  • Coaching A 1-1 coaching call with me can go a long way in creating an action plan you may be needing to keep your business on track, and to help answer questions that are on your mind day-to-day.
  • Review/audit If you have an eBook, email announcement, product launch, sales page – anything that you’re putting out into the world and wondering if it’s any good, we can help by doing a thorough review and offering specific changes to improve your results.
  • Social MediaIf your profile pages on Facebook, Twitter, YouTube and Google+ don’t have a customized profile image that matches your website then you could be missing a big opportunity – we can help design these graphics, and we can even post on your social media accounts on your behalf!
  • SEOWe can add keywords into your website to help you rank higher in Google and even help with in-depth keyword research which would offer you a specific content plan geared toward increasing your following.
  • Copywriting We can edit your content, review your content and offer suggestions to increase your conversion rates, or even write content for you (blogging, sales letters, landing pages, eBooks, video scripts).
  • Website work – If you are tired of your website look or need any higher level changes you can’t manage on your own, we’d be happy to help. There is no request big or small we can’t support you with.
  • Website security – If you have updates waiting to be made on your website, let us make a backup of your site, upgrade WordPress and plugins and review your settings to make sure your website is secure from hackers.

Click Here to contact me and request a copy of my no-obligation complete service menu for details and pricing.

I hope this adds value to your day and your business. If it did, make a comment below and let me know to keep sending more helpful ideas like this one. 🙂


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  1. Jennifer on March 10, 2015 at 11:07 am

    I stumbled upon this article looking up Churchill’s quote. It’s a bit of a slap in the face reality check, so thank you for that! Am moving onwards now… It’s all good. But check back with me. I might still be sitting here in the same chair I’ve been in for a couple of years… it was awfully comfy for a while!!! I plan to read more of this blog for inspiration – just after I get myself moving. Thank YOU!

    • Amber Ludwig-Vilhauer on March 10, 2015 at 11:19 am

      Oh Jennifer, I’m so glad it helped! If I can do anything else to support you, let me know. So glad to have you here. 🙂 xoxo

  2. GolfCodeWeekly *Kenny on June 24, 2017 at 8:30 am

    I love this expression and it is the absolute truth

    You need to remember your business WILL NEVER BE, perfect but the best way to test if it is valid and also to avoid wasting time on poor theory is to test it by going live with real customers.

    First time entrepreneurs want perfection for their launch (Thing is no one knows about their launch) get it out there, make money, refine, repeat.

    If you test a business really fast, you can discard it quickly or make it work, takes away a lot of thinking time, if you are thinking we could do this, we could do that, then do that RIGHT NOW… and launch it


    • Amber Ludwig-Vilhauer, Online Business Coach on June 24, 2017 at 9:43 am

      I really appreciate this comment Kenny!! I feel like I preach this message all the time. I want everyone to make their impact on the world and not get bogged down by things that won’t move the needle. I’ll keep preaching! lol

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