When you finally accept just how impersonal a place the internet can be, and as you try to figure out ways to overcome the inherent lack of interpersonal, face-to-face interaction, you should begin to grasp the value of hosting online events like a webinar or virtual summit. In fact, hosting such events enables you to build your audience, begin or expand your email list, generate sales, and to boost your credibility as an expert in your niche.
Imagine for example that you are a psychologist who has years of experience working with trauma, depression, anxiety, personality disorders, and psychosis with adults, children and families. This experience has had a profound effect on you, leading you to decide there is simply not enough joy in the world.
What can you, a solitary voice in a world of loneliness, disconnection, and shame do to change that?
The Power of Online Summits
Enter Louise Hall, a dedicated and experienced psychologist from Sweden, and the host of The Play Summit; during which she and her guests will answer the question: How can we create a joyful life?
It goes without saying her goal is admirable yet, her reach is limited, as are her reputation and name recognition. Now, by associating herself with other well-known experts in her field through the media of an online summit, Louise will be able to elevate herself to a position of leadership and authority – while helping her audience find the path to a more joyful life.
Great Imagery Captures the Imagination and Keeps Audience Attention
Descriptive copy is used to explain the goal of the summit, pain points of the audience, potential solutions, and the benefits enjoyed by all who attend. No matter how unique your message may be, clarity and consistency are important to reaching your audience.
Clear, Consistent Messaging Keeps the Goal Front of Mind for the Audience
When you clearly identify yourself as the host, you let your audience know that you are fully committed to helping them overcome the issues at hand, and that you have the knowledge and expertise to pull it together.
When you identify the expert guests you’ve invited to join you for the event, you let your audience know that you have worked hard to bring them the information they need – while also boosting your own reputation through association. Doing this will definitely boost your authority with your audience.
Explain Who You Are and Why You’re Hosting an Online Summit
There can be a seemingly endless list of steps to consider when you plan and execute an online summit. In fact, for the first-time summit host, the list can be quite intimidating. The good news is, Amber and the NGNG team have a great deal of experience organizing and supporting a wide variety of entrepreneurs, coaches, and therapists who wish to produce such online events.
While a full list would be too long to share here, below is a list of online summit support services from NGNG:
- Consulting on summit structure and content
- Upsell opportunities and monetization strategy
- Set up payment plan
- Website and/or sales page setup
- Sales page copywriting and/or editing
- Creating compelling SWIPE content for guest speakers
- JV and affiliate support
- Guest speaker management
- Choose online conferencing service
- Social media support
- Summit launch strategy
- Team management and scheduling
- Conversion to post-launch evergreen product
- On-page sales page SEO
- And more!
Download the complete NGNG Service Menu below for pricing or contact Amber for a complimentary 30-min call to discuss your project. We hope to hear from you!
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