If you’re a business owner launching something this year—a book, a coaching program, a mastermind, anything like that — here are the 5 choices that could hurt your launch.
5 CHOICES THAT WILL HURT YOUR LAUNCH
- You don’t give yourself a long enough runway.
- You remain stuck in the busy-ness.
- You don’t create a powerful plan.
- You aren’t treating your book like a product.
- Your budget isn’t big enough.
These wrong choices could hurt your launch, so let’s explore the right choices.
THE RIGHT CHOICE: GIVE YOURSELF PLENTY OF RUNWAY
Yes, there will be more to do than you’re expecting. That’s the way it always is. And while that is a good reason to give yourself plenty of time, it’s not the only—perhaps not even the most important—one.
With extra time, you can dream bigger and achieve bigger goals (which we’ll get into below). These are also important.
However, the biggest reason to give yourself plenty of time is… this launch could be a huge milestone in your life! Don’t rush it. Don’t let it pass you by so quickly that you don’t experience it.
Sometimes the journey is more important than the destination.
THE RIGHT CHOICE: DELEGATE OUT THE BUSY-NESS
One of the things that holds business owners back is trying to do too much.
What I’ve noticed is people usually get caught in the busyness trap due to fear. Whether it’s fear of letting go. Fear of hiring more people onto your team because you don’t think you can afford it. Or that you won’t find someone you can trust with your voice and message.
But if you let fear drive you, you’ll always be caught in the busyness trap.
You might think that someday it’ll be different, someday you’ll be able to let go of the busyness. It’s not true. It won’t happen on its own. The day it will change is the day that you change your mindset, and lead with courage, not fear.
So, hire that person, transfer your knowledge to them, teach them how you want them to write and how to show up for you and clear off your plate so you’re no longer stuck in the weeds, doing everything for yourself.
THE RIGHT CHOICE: DEVELOP A PLAN TO GET THE MOST FROM YOUR LAUNCH
Remember when I said the journey can end up being more important than the destination? Your launch itself is important, but the route you take to get there, what you do along the way, and how well you’re prepared when you get there matters just as much!
Take a minute to think about why you’re launching this product. We both know it’s more than money. Some passion made you say, “I want to, I have to, get this product into the world!” What is your “why”?
Your launch should do more than show your product to the world and say, “Here you go.” Your launch should fulfill that why.
Develop a plan that launches you, your product, and your business!
THE RIGHT CHOICE: YOUR BOOK IS A PRODUCT, LEVERAGE IT!
This is mostly for those of you launching books, but there’s value here for others as well…
You’ve put time, energy, and emotion into your book. Maybe it feels a little too personal to use it as a stepping stone, some tool to get you to the next stage of your business journey. But it is!
Your book is a product, leverage it! Use it to return profits to your company, to free you up to grow and get more done. With the extra funds, you could hire an assistant to free up your time so you can write the next book or develop the next product. From which you can generate more profits to cycle back into the company to grow and do even more.
Every product is a stepping stone to help you reach your goals.
THE RIGHT CHOICE: FREE YOURSELF UP BY FREEING UP YOUR BUDGET
Budgets feel like a ball-and-chain, don’t they? From day one, you’re just dragging around the weight of cost. And the cost of a launch is typically much higher than most people think.
But I say, forget the ball-and-chain! Build money-making opportunities into your launch!
If you’re launching a book: create an evergreen course online, seek out speaking engagements, host a mastermind, develop a subscription service to share your expertise. The opportunities for monetizing your knowledge are endless.
Whatever product you’re launching, leverage the knowledge that created that product to earn income along the way. And cycle that income right back into your launch budget. Cut the chain and leave the ball behind; free yourself up for the best launch possible.
If you need any help along the way, we’re here! Anything from a chat about your plans and goals to creating your plan and doing most of the work for you. Let us know what you need.
