Business Branding Exercise: Is Your Message Clear to Your Audience?
Is your business branded properly? What is the most important thing you want others to know? Why are you here? What do you have a burning desire to share? Your answer to those questions will become your “key message” – one that you repeat over and over again in conversations, content, and product creation. It […]
Website Optimization and How to Get a Lower Bounce Rate
We make many efforts to get new traffic to our website. We will work hard to create inbound links. We may even buy Google AdWords or other advertising space on similar top sites. We can do article or press release syndication, social networking tactics, or submit our site to multiple directories. But what happens when […]
Communication: A Good Business Practice
Service providers have two main jobs in my mind: pleasing the customer and performing the best possible service. A key element to doing these two jobs well is solid communication skills – the ability to communicate your service (what can be expected, not overselling, etc.) and communicate effectively with the client so they are well […]
5 Tips for Staying Productive When It’s Hardest
There are a zillion things that can distract us throughout our workday. The phone rings and something important needs to be fixed, you get an email that you have a direct message from Twitter so you go check it out, a friend calls and invites you to lunch, your creative self strikes and you get […]
13 Ways to Increase Employee Retention and Keep Your Team Happy
I assume we’ve all been in situations where we had a star employee or representative working under us that eventually turned into a messy termination. Hurt feelings, misunderstandings, disappointment… all you want is one more chance to do all of those things that would have kept them around and happy for years to come. My […]
Doing Is Learning. Learning Creates Achievement. Achievement Opens Doors.
I giggle every time someone asks me what I do for a living. I giggle because I don’t know how to possibly answer that in a quick sentence or two. I could say “web design and development and Internet marketing” but then what about the rest? I also work with hundreds of authors around the […]
If You Don’t Stay Current, You’ll Fall Behind
The Internet is an ever-changing, incredibly fast-paced force. If you aren’t willing to keep up with it, then reconsider starting a website in the first place. Every creative mind can come up with some ideas of how to improve whatever they are interested in – business, art, mechanics, personal development, etc. An entrepreneur will get […]
My Internet Marketing and Online Business Philosophies
I almost feel a little bad for people trying to get into the online business world today. By now the Internet has been around long enough to where we’ve heard loads of “experts” say they have the “cure” to whatever your problem is. You’ve got one SEO guy screaming in your ear that the #1 […]
Do You Feel Frozen In This Economy? 5 Tips to Get Energy & Take Action Again
I see it happening everywhere. Entrepreneurs know what they need to do, they get inspired, but when it comes to taking action… they freeze. This got me inspired to write a blog post in hopes of spreading awareness, then offering some solutions to get you back on your feet again. I have been one of […]
Thank You for the Kind Words, Sheri!
The following message was sent to me from an AWESOME client based in New Zealand. Marty and I help authors, speakers, and business owners with Product Creation. We can Skype with long-distance clients or do in-person product creation sessions for local clients. We have had extraordinary feedback from these sessions. I had to share Sheri’s […]
