The 2nd annual silent auction is open now! Click here to place your bids.

Join AmberV for a group mastermind & coaching experience every month! Click here to get access to the Zoom link.

Close this search box.

Business Branding Exercise: Is Your Message Clear to Your Audience?

Is your business branded properly? What is the most important thing you want others to know? Why are you here? What do you have a burning desire to share?

Your answer to those questions will become your “key message” – one that you repeat over and over again in conversations, content, and product creation. It should be easy to say and remember. Your key message should be used consistently in news releases, blog posts, social media, products, and other communications.

The bummer is that most business owners THINK they have a clear message. They think all they need is “more web traffic” and everyone will buy from them. If you are not getting the sales you want, you may want to revisit your message. It could be confusing or not worded correctly, which creates a lack of interest and no one buys.

When developing/refining your message, think first about your audience. What do you want them to think? Feel? Do? Feelings are what motivate people to act. That feeling may be compassion, concern, anger, or joy. One of your goals in delivering your message should be to spark a feeling, whether it’s pride, frustration, or even outrage.

It’s smart to come up with three talking points, stories, and examples that support your key message. These may change based on the needs and interests of your audience.

Take out a sheet of paper and go through the following exercise I have developed for you (freehand suggested, not digital). Note: It is extremely important you follow the sequence! Start by answering question #1 to the best of your ability, then move on to #2.

  • What is your overall passion?
  • What are your objectives? What do you want to happen in your company?
  • What products or services do you offer, and what do you want to develop?
  • Who is your audience?
  • Develop a mission statement (refine and rewrite until it is crystal clear).
  • Why are you committed to this mission? How will you show your commitment?
  • Why is this mission important to your audience?
  • Use the above information to create an elevator pitch (a few sentences to explain your company and passion to a prospect in 30 seconds or less!). Refine and edit until you have it down pat and feel 100% confident in your pitch.
  • List three supporting points/benefits for your elevator pitch.
  • List three examples/stories/facts that support this pitch (good to have this in your back pocket for when the prospect asks you for more information).
  • Use your elevator pitch as a foundation to write a 15-word or less power statement. Explain your company’s vision and services in 15 words or less. (This is a great sentence to use in your social media bio section, which usually allows for 140 characters or less.)
  • Finally, use your power statement to develop a new branding tagline (this needs to be 5 words or less ideally, no more than 7 words).

If you follow this sequence (and all instructions above), you will feel more empowered than you ever have about the direction of your business. You will have renewed energy and confidence to become the industry authority and expert in your niche. I would suggest you not take another step in your company unless it’s this one – everything stems from your message and branding tagline.

Previous Post
Next Post

Related Posts

Living Authentically

I got a really loving message from a member of our community named Nikolina in response to the newsletter I shared about outlasting your competition. 

Read More »

Training + Tools Digest

Join our weekly email list

  • This field is for validation purposes and should be left unchanged.

Website Design

Branding and Website Design

Done-For-You Marketing System

Bestseller Book Launch Services

A once in a lifetime experience

AuthorUpLive event shows you how to LAUNCH your book with the HIGHEST degree of success.

How To Convert Qualified Buyers With Your Website


How To Attract Qualified Buyers And Grow Your Following


How To Launch And Leverage Your Book For Long-Term Sales Success


90 Minute Webinar On Sales & Marketing Strategies


Join Amber's Facebook Group


Fast Track Tip Videos


Get instant access to our pricing menu! Have all the details in FULL TRANSPARENCY so you know what to expect without any surprises. We believe a successful partnership starts at the very beginning with integrity, trust, and communication.

How’s That For A change?

Your privacy is our top priority!
We collect, use and process your data in accordance with our Privacy Policy.

Get our weekly "Training & Tools Digest" to grow your tribe, live your potential, and monetize your message! Every Tuesday morning get the latest deep-dive insights to help you creatively (and simply) improve your business and life.

Try it out for one week – where should we email you?

  • This field is for validation purposes and should be left unchanged.

Your privacy is our top priority!
We collect, use and process your data in accordance
with our Privacy Policy.


Get Our Weekly Emails

  • This field is for validation purposes and should be left unchanged.

Follow Us