Author Marketing Tips – Who is Your Audience (and what do they want from you)?

Like a business, there are certain things you need to do to market yourself as an author and launch your book successfully. One of the most important author marketing tips we can offer is that you must create an ideal reader profile – much like you would work to identify the ideal client for your business.

It should go without saying that, as a writer, you must identify the audience you’re writing for if you hope to give them what they want. But many authors do not invest any time doing this. Instead, they hope and pray […]

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