The Biggest Launch Mistakes You Want to Avoid

Someone recently asked me a great question about book launch mistakes that authors need to avoid, and I want to share my answer because I think you might find it valuable:

Q: “Those of you who have written and published a book, what’s the biggest mistake you’ve made along the way?”

A: “For sure the biggest mistake I see authors make is they don’t start marketing 8-14 months out. Most start maybe 3-6 months. Also, most don’t ‘go all out’ with their effort and tend to play smaller than they could (for a variety of reasons). And, most don’t have a STRONG […]

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Author Marketing Tips – Who is Your Audience (and what do they want from you)?

Like a business, there are certain things you need to do to market yourself as an author and launch your book successfully. One of the most important author marketing tips we can offer is that you must create an ideal reader profile – much like you would work to identify the ideal client for your business.

It should go without saying that, as a writer, you must identify the audience you’re writing for if you hope to give them what they want. But many authors do not invest any time doing this. Instead, they hope and pray […]

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Avoid the What’s Next Trap & Make Publishing Fun

I was interviewed last week for a TRULY valuable Summit, and I found myself re-inspired by a few things. I want to share that with you now.

Do you ever find yourself in the trap of quickly seeking the “what’s next” in terms of how to market, how to get clients, how to sell?

I see it all the time and find myself stuck in that trap sometimes.

But when Kathryn Kemp Guylay interviewed me for her “Make Publishing Fun!” summit, our time together really reminded me that the basics WORK.

Ok, […]

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What Will Happen If You Don’t Publish Content on a Regular Basis

Are you struggling with the “I don’t have any time!!” syndrome?

Do you feel like you are constantly trying to catch up and never seem to have control over what you’re doing?

Trust me when I tell you, this is NOT an effective way to run a business long-term. If you are in a constant state of fight-or-flight in your business you will burn out and not produce the kind of *consistent* results that are absolutely necessary to big success.

Now hopefully I’ve caught your attention.

The decay

If you get sidetracked or delayed and you’re publishing a blog post here and there, or on social media as […]

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9 Keys to Be a Successful Author and Entrepreneur

Last night I attend AuthorU‘s latest event. We met at the Tattered Cover bookstore in Lodo and Dr. Judith Briles taught us about book signings and how to get more book sales in general. It was a great evening packed full of good content as usual, and below I am sharing the highlights for you. Note, this same information can absolutely be for non-authors too – building a platform is critical no matter what you do or what product you sell.

(Learn more about AuthorU.org)

9 Keys to Be a Successful Author and Entrepreneur

 

Study Others – In […]

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