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How the Right Book Cover Design Can Catapult Your Success

Let’s face it…we all judge books by their covers. Your cover design IS what sells your book. If a cover strikes us as generic, cookie-cutter, bland, unprofessional, or low-quality overall, we’re not going to pick up that book and learn more.  Seriously…it doesn’t matter how great that book is – if the cover design is […]

The Biggest Launch Mistakes You Want to Avoid

Someone recently asked me a great question about book launch mistakes that authors need to avoid, and I want to share my answer because I think you might find it valuable: Q: “Those of you who have written and published a book, what’s the biggest mistake you’ve made along the way?” A: “For sure the […]

Author Marketing Tips: Identifying Your Audience and What They Need

Like a business, there are certain things you need to do to market yourself as an author and launch your book successfully. One of the most important author marketing tips we can offer is that you must create an ideal reader profile – much like you would work to identify your audience and what they […]

Avoid the “What’s Next?” Trap & Make Publishing Fun

I was interviewed last week for a TRULY valuable Summit, and I found myself re-inspired by a few things. I want to share that with you now. Do you ever find yourself in the trap of quickly seeking the “what’s next?” in terms of how to market, how to get clients, and how to sell? […]

What Will Happen If You Don’t Publish Content on a Regular Basis

Are you struggling with the “I don’t have any time!!” syndrome? Do you feel like you are constantly trying to catch up and never seem to have control over what you’re doing? Trust me when I tell you, this is NOT an effective way to run a business long-term. If you are in a constant state of fight-or-flight […]

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