The Biggest Launch Mistakes You Want to Avoid

Someone recently asked me a great question about book launch mistakes that authors need to avoid, and I want to share my answer because I think you might find it valuable: Q: “Those of you who have written and published a book, what’s the biggest mistake you’ve made along the way?” A: “For sure the […]
Author Marketing Tips – Who is Your Audience (and what do they want from you)?

Like a business, there are certain things you need to do to market yourself as an author and launch your book successfully. One of the most important author marketing tips we can offer is that you must create an ideal reader profile – much like you would work to identify the ideal client for your […]
Avoid the “What’s Next?” Trap & Make Publishing Fun

I was interviewed last week for a TRULY valuable Summit, and I found myself re-inspired by a few things. I want to share that with you now. Do you ever find yourself in the trap of quickly seeking the “what’s next?” in terms of how to market, how to get clients, and how to sell? […]
What Will Happen If You Don’t Publish Content on a Regular Basis

Are you struggling with the “I don’t have any time!!” syndrome? Do you feel like you are constantly trying to catch up and never seem to have control over what you’re doing? Trust me when I tell you, this is NOT an effective way to run a business long-term. If you are in a constant state of fight-or-flight […]