Book Development and Publishing
Do-It-Yourself Bestseller Book Launch
Launch Strategy & Bestseller Services
Amber Vilhauer's Books
You Worked Too Hard On Your Book To Make Sales Flop
I can help! - Marketing and bestseller launch support for authors
Whether you’re a first-time author or perennial author
Whether you’ve hit #1 or aspire to … having a loyal, highly-experienced, and innovative team who is ALL IN for YOU is key. And you know it. We’ve made hundreds of authors’ books #1 bestsellers (…INCLUDING those that needed to be re-launched to hit the list, and yes, that’s always an option). Those clients have gone on to sell tens of thousands of copies of their books and landed on stages in front of 15,000 audience members for a $40,000+ speaking fee.
Book Launches







































The Biggest mistakes authors make:
Not giving themselves enough runway (time) to market and launch.
Not willing to go “all in” themselves.
Not having a powerful plan that is rooted in proven marketing methodologies.
Not putting aside a bigger budget for the marketing and book launch.
Spending their time doing all of the day-to-day operations which should absolutely be delegated out to someone else.
Not treating this book as a product that can be leveraged to absolutely create a 7-figure business.
As an author, really the only things
I want you focused on during the months leading up to the launch include:
- Making the book great.
- Getting a STRONG cover design.
- Adding stories in the book that give nods to your influencers (support your relationships) and offer regular resources to channel your success long-term. This is why you want to write the book while you start marketing and preparing for the launch. Most authors start marketing after the book is done – big mistake!
- RELATIONSHIPS. One of the biggest ways I support authors is in nurturing and maximizing their network opportunities to create win-wins. Most people don’t properly nurture relationships so don’t get the level of support they really need at launch.
- SPEAKING (on and off stages). More podcasting, a LOT more video (both prerecorded weekly videos for YouTube 8 months+ out AND especially live streaming), etc.
- Hiring someone who is hyper-organized, very strategic and creative, great with people, and experienced in the author world who can manage all other tasks so that you can strictly be focused on the above.
I work with authors who are serious and ready to build the platform they imagine
My launch work can be customized to meet your budget and goals. I’ve supported launches as low as $10,000, and I have clients who are in a longer-term, more robust engagement with me for $50,000+. The difference is in the amount of time I’m working with you and your team to build up a rock-solid business structure for lasting, long-term results.
Looking For A Different Solution?
Consider our Do-it-Yourself Bestseller Book Launch Blueprint Course
We have happy clients
and they rave about our services!
Mike Michalowicz
Mike Michalowicz is a prolific author (best known for Profit First, Clock Work, and Fix This Next) and globally recognized speaker. His #1 focus and passion is to eradicate entrepreneurial poverty (something he achieves every day). You’ll find Mike speaking on MANY stages, featured on MANY online shows, and getting hugs and high fives from anyone that meets him. Fix This Next became a #2 Wall Street Journal bestseller in Hardcover!
Kary Oberbrunner
Kary Oberbrunner launched Unhackable with our team in October 2020. We achieved a $1,000,000+ revenue launch including book sales and products/services related to the launch. We created a worldwide “give back” charity campaign. We sold nearly 8,000 copies in pre-order and achieved #1 bestselling status.
Justin Donald
Whether you host a podcast, a virtual conference, or a live keynote, Justin Donald will entice entrepreneurs and executives who want to blend passive wealth creation with a rich, fulfilling life. In his book, Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom, Justin Donald details cash flow investing strategies and principles. Learn more about Justin on his personal website.
Joel Comm
Joel Comm is the New York Times bestselling author of 15 books and one of the leading trend-setters and innovators in the online business space today. You’ll find Joel just about everywhere – speaking worldwide, hosting multiple podcasts, being featured inside some of the world’s largest brands, running multiple companies, all over social media, and, at the Toy Fair. We made Joel’s Twitter Power 3.0 book a #1 bestseller and appreciate his ongoing trust and love!
Susie Carder
Susie Carder is a Profit Advisor with an IMPRESSIVE track record for business growth success. Not only has Susie built two 10 Million dollar companies, but she was also a mastermind behind growing the Lisa Nichols brand into a 9- figure earner and taking the company public. Small businesses hire Susie to help them achieve faster growth from $250,000/year to $10 Million+.
Dr. David Phelps
David draws compassion from his own story – working on the dental practice hamster wheel for over 20 years before being punched in the gut by his daughter’s life-threatening battle with leukemia, epilepsy, and a liver transplant (before age 12). His journey to build meaningful Freedom through passive income and live for what matters most has inspired audiences across the nation.
Look, our work together isn’t just about a book launch


My work is deep … and HIGHLY effective
Step 1: Fill Out Our Pre-Call Q&A Questionnaire.
This is about building up your entire online platform, getting you and your message out to the Press, getting you regular speaking engagements, building your influence, giving you access to the network I’ve spent nearly 20 years building, training your team, and creating structure and harmony within your organization.
book launch strategist
Amber Vilhauer – Book Launch Director
Amber Vilhauer is the CEO and Founder of NGNG™ Enterprises (No Guts No Glory), an Inc. 5000 top marketing agency in the country. Since starting her boutique agency in 2007, Amber has supported thousands of entrepreneurs on six continents specializing in branding websites that convert, marketing strategy that draws in qualified leads, and overall business growth consulting, including bestseller book launches.
The launch manager behind hundreds of #1 bestselling books, including those for Mark Victor Hansen, Brendon Burchard, Whitney Johnson, Dr. Daniel Amen, Lisa Nichols, and Les Brown, Amber has greatly shaped the publishing and internet marketing industries through her human connection-based strategies and operations. Amber is a multi-award winner for Female Entrepreneur of the Year and other Women in Business professional awards, which are a testament to her unwavering commitment to excellence and achieving noteworthy results.