Authentic Leader Webcast Episode #4: The Deadliest Mistakes You’re Making on Social Media

Are you still mystified when it comes to how to get results with social media?

Do you see others getting results and yet you feel like you’re barely getting any likes or shares?

Imagine how much easier social media would be, and how much time you would save, if you knew exactly what works and what doesn’t on Facebook, Google+, Twitter, LinkedIn, Pinterest, YouTube and all the other networks…

Being an online business coach, it is critical that I stay on top of trends as well as have a constant grip on what works and what doesn’t online. Since social media is one of the best ways to attract a global audience and build your following, I’ve taken a special interest in learning everything I can about all of the popular social networks online.

Today I really want to share with you the 7 deadliest mistakes I see people making on social media every single day.

Learn how to avoid the deadly mistakes most individuals are making online plus walk away with specific action steps to not just improve, but get real results by staying active on social media.

I really hope you take the time to implement these insights so you can save time, reduce your stress, and get results faster.

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The 7 Deadliest Mistakes You're Making on Social Media


This training is based on my years of social media experience which is distilled down into a very valuable, 33-page eBook called “The 7 Deadliest Mistakes You’re Making on Social Media.” This is a guide you want to print out, mark up, and use as your guide to effective social media to get real results!

Get a copy of this powerful training guide FREE when you make a comment below sharing:
  1. The top struggle you have with social media
  2. One takeaway you got from today’s training

While you’re at it, please help me by sharing this page with others so they can get trained too! Simply click the social media sharing buttons below to impact some lives now.

People Are Talking

Bravo! This has to be the best compilation of social media information and education I have seen. I will be sharing this without question and making sure folks know about you. I talk with them about the importance of strategy and your information clearly shows why it matters. I just glanced through it and picked up several ideas already. What a great gift!” – K.L.

Amber, your eBook on the 7 Deadliest Social Media mistakes is awesome! It was a fast read and very helpful. Thanks for sharing!” – S.D.

This is exceptionally good, Amber! I will have this within arm’s reach of me at all times! It’s packed with a ton of great stuff! A whole bunch of stuff jumped out at me. Again, this is really great, Amber.” – C.D.

Amber, this is great and very much needed. Thanks a million!!!” – W.B.

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  1. Mandy Ziegler on January 28, 2014 at 11:39 am

    I have trouble deciding which social media I want to use for my business. A lot of comments are so silly and too much about one’s personal lives. I don’t want to do this. My main problem is content.

    I think the best thing I learned today is the use of youtube. I would like to learn how to use it because I think my workshop business could be very inviting on youtube. There were many things I learned today on your video.

    Thank you,

    • Amber Ludwig-Vilhauer on January 28, 2014 at 1:07 pm

      Hi Mandy and thank you for your comment! Yes, your workshops can absolutely be on YouTube… or, add the first few minutes of the video on YouTube (like a top takeaway from the workshop) then invite people back to your website to buy access to the full video. Since you’re offering a paid workshop I think this is totally appropriate. Knowing your business, I suggest you to be on Facebook (as a business page), LinkedIn, YouTube and Google+. xo

  2. Kim W Martin on January 28, 2014 at 11:54 am

    My biggest struggle is the time it takes to make a post. Need to get over feeling like it has to be “perfect”

    One take away I got from today’s training is the type of posts to make…inspirational and educational. I feel like that is what I do MOST of the time. Although I did post a TBT photo on FB last Thursday, because I felt like I should be a little bit more personal/likable every now and then. Thoughts?

    • Amber Ludwig-Vilhauer on January 28, 2014 at 1:14 pm

      Kim – First, thank you for your time in watching today. Second, you made such a great point. You’re right that there is no need to make it “perfect” because that delays us from impacting people with our message. You can always go back later to delete or edit a post so that’s the good news. But as long as you are rooted in an intention to offer value to others, your posts will be just perfect anyway. 🙂 And yes, mixing in some personal posts is a good idea to build rapport like I mentioned. Just make sure the priority (if you’re trying to build your following and market your ‘business’) is to post most of the time about your brand or inspiration that ties into your brand and reaches your target market. 🙂

  3. Quay Hayden on January 28, 2014 at 1:11 pm

    My biggest struggles are consistency and engagement and they’re kind of related. I know I should be consistent but when I keep posting and have no engagement I sometimes get to the point of why bother. My biggest takeaway would be to try to engage on someone’s page that I don’t know. I engage in some industry groups but hadn’t thought of just picking someone and trying it that way.

    • Amber Ludwig-Vilhauer on January 28, 2014 at 1:18 pm

      Thank you Quay for your time and very valuable comment. You bring up an excellent point that it is very defeating when you are just getting your feet really wet – that moment before you really feel like you’re “seen” online – and it seems like you’re putting out great content but no one cares. BOY…. BEEN THERE!!! And, sometimes I still feel that way! But, I keep preaching lately how entrepreneurs go 80% and stop because they don’t see results, when if they just kept going that last 20% the results would start pouring in. Remember what I said about “building momentum” – you’re in serious building mode. Keep going until people do hear your message and are paying attention – then it’s time to ramp up once again. Keep believing. I already see the progress you’re making from here and it’s going to pay off!!!

  4. Deanna L. Robinson on January 28, 2014 at 6:40 pm

    I’m not convinced that my target market is that into social media. If I believe that my market is on Facebook, YouTube, and Google+, do I really need to have a presence on the other sites? I agree that Google+ is where things will be in the future. I realized that I just linked a blog post on FB and totally didn’t ask for any engagement, Aack. This was great Amber, thank you!

    • Amber Ludwig-Vilhauer on January 29, 2014 at 10:38 am

      Deanna – I think the younger, more recent start-up dentists are going to be on social media for sure. The older crowd that’s been around for a long time? Not so much – you’re right – but some will be if they know they need to change with the times. Start-ups learn very quickly that social media is the answer (even if they don’t know how to use it yet). I think you’d be best served on LinkedIn, then Google+, and then Facebook (where I don’t expect much engagement to start, but I think because it’s the #1 social network, it’s wise to be on it). I’d search for dentists who are at the top of their game, making it happen on social media (because the other newer dentists will watch what this person does and try to follow the lead). Then I’d infiltrate that network, as well as the next top leaders. Then the rest will follow. Hope that helps and thank you again for listening today! 🙂

  5. Peter Simoons on January 29, 2014 at 3:21 pm

    The biggest struggle … is indeed the question if my market are already on social media. LinkedIn yes, and from the social media LinkedIn referral is the largest for me. But Facebook, not so much interaction there on the page. Google+ still not sure what to do with it, hear you being quite convinced about Google+. Will check it out more and become more active. Useful tips, the balance of inspiration and education might be revisited for me 😉

    • Amber Ludwig-Vilhauer on January 29, 2014 at 3:25 pm

      Thank you for that comment Peter! Yes, I think you’ll see much more traction on LinkedIn, then Google+ and Twitter actually. Collaboration is huge on Twitter. I’d invest your time on those 3. Having a presence on Facebook can’t hurt you – but if I had to pick 3 for you it’d be those. 🙂

      • Peter Simoons on January 29, 2014 at 3:34 pm

        Interesting Amber that you order them that way. So I have to re-order social media priorities. There might have been too much focus on the FB page till now, hmm good one to think about and take action. Thanks.

  6. Fiona Fell on January 29, 2014 at 8:17 pm

    At times I still struggle with what to share in updates on LinkedIn. Personal Profiles VS Company Profile.

    My biggest take away would be “to be consistent” in my posting/updates. And to have a call to action in each of them. – Without a pitch or sales push.

    – Fiona

    • Amber Ludwig-Vilhauer on January 30, 2014 at 11:01 am

      Thank you so much for watching today Fiona!! I would suggest writing 2-1 or 3-1 on your personal page vs your company. So for every 2-3 posts you make on your personal profile, you can make one on your business profile. LinkedIn is much more about individuals, but it’s good to keep up the consistency on your company page too. 🙂 xoxo

  7. Sandra on January 30, 2014 at 11:43 am

    This was great, thanks Amber. I loved the tip about putting a call to action in your posts; that’s something I need to do more of. My struggle is finding time with maintaining relationships across all of the networks – especially Linkedin. I have so many connections I know I’m not utilizing nearly as much as I should be. I probably need to delegate engagement more!

    • Amber Ludwig-Vilhauer on January 30, 2014 at 12:07 pm

      Hey Sandra – That’s great! Awareness is huge, an delegation is very smart too. The key is to teach your assistant or whomever proper engagement or hire a pro. These are your contacts and potential work partners/clients so they must be treated well. Glad I could offer a reminder and thank you so much for your time in listening! 🙂

  8. Vicki M Taylor on January 30, 2014 at 1:05 pm

    Amber, this was an awesomely timed video for me. I’m wondering about posting to social media sites and whether or not I’m making an impact. I try to post consistently. I use HootSuite to do so. What I’m not doing is leveraging other people’s networks. I am like the wallflower at the dance. No one will notice whether I’m there or not.

    I am definitely going to download your book and print it out. I need all the help I can get.


    • Amber Ludwig-Vilhauer on January 30, 2014 at 2:53 pm

      Oh YAY Vicki!! I am so glad to hear that!! 🙂 You have to keep posting and trusting that the engagement and following will come. It’s like pushing a big boulder – it takes time to get it going but once you do… it’ll roll fast and forever if you keep its momentum up. But also, really engage in other pages that have bigger networks – socialize and communicate to leverage their following and make it your own – just like you mentioned. As for the wallflower comment lol… I am the kind of person that thinks we get the result we think about most or believe. So try catching yourself when you think it won’t work or it isn’t working and adjust the thought to say that it will work in time. Just keep doing what you’re doing or read through the eBook I’m about to send you and implement what you know you need to work on. It took me a while before I felt like someone finally cared or listened. Just do what you know works (from people like me who know it works and is teaching you) and you too, will get the same result. 🙂

  9. Jo-Anne Weiler on January 30, 2014 at 3:36 pm

    Loved this tube post on social media Amber. So jammed with great information. I really like learning about Google Plus and how effective it can be to increase search engine visibility. I haven’t really considered Google Plus until I saw your post today.

    Thanks for the constancy of your posts and the fearlessness to have fun with social media. I am so grateful for your guidance… guru to the greatest self! You educate and inspire.

    Fearless and stepping it up on thanks to you! cheers, Jo-Anne

    • Amber Ludwig-Vilhauer on January 30, 2014 at 4:13 pm

      Thank you for such great compliments and feedback Jo-Anne!! It really means a LOT! 😀

  10. Mike Baker on January 31, 2014 at 12:53 pm

    Thanks for this helpful information. I’m still learning all I can about the social media options. My SM experiences so far have been on personal accounts and also promoting things at the church where I am a staff minister. But I also have a grief counseling business that I’m looking to promote this year. So I will be looking for good ways to keep these separate but still effective for my different audiences. Thanks!

    • Amber Ludwig-Vilhauer on January 31, 2014 at 1:00 pm

      Thank you so much for connecting Mike and for taking the time to watch this training video! I am glad it served you well. 🙂 I definitely plan to keep talking about social media in coming episodes – taking a deep dive into each one. I’m glad to have you on board!

  11. Landon Taylor on February 3, 2014 at 9:14 pm

    Hey Amber… great video. My biggest struggle is not having enough time to post different types of content across the various platforms. I’m creating a master inventory of content and I’m going to have Cindy take leadership on posting daily. Lets see how that goes.

    My biggest take away was leveraging other peoples networks. Will implement this for sure.


    • Amber Ludwig-Vilhauer on February 4, 2014 at 2:02 pm

      I hear that Landon! But the thing I want to share is that this is THE biggest, fastest way to grow a following to get your message out. I’d say if there was one thing to make time for it’s social media. I encourage you to also look at doing the social media yourself (even though I know time is tight) because you’ll get more of a connection with people which fuels the conversation and ultimately leads to more sales. If someone does your social media for you, that person will feel the engagement and it won’t offer you nearly the result you’d hope for. There are many experts who promote the “hire out everything” but I’m not one of them! lol. This is one of those things I suggest you falling in love with if you can. Of course there are always special circumstances and hope to not cross a line saying all of this, but just my experience that I wanted to share. 🙂 THANK YOU for watching and I can’t wait until March when I get to interview you in front of everyone! 🙂

  12. Gayle on February 19, 2014 at 11:15 am

    Hey Amber, thank you so much for this training. I loved how concisely this was laid out and easy to follow.
    My biggest struggle has been the time consumption and not being confident about what content to post on each particular site. I’ve been growing in my comfort level over the past month or two and this training was the perfect kick start for me.
    My biggest take away from this video was the reminder to create a schedule, be dedicated to it and have a steady flow of both educational and inspirational content.
    Thank you

  13. Jean L on March 6, 2014 at 2:17 pm

    Amber, what a lovely video. I’m eager to read the eBook. My biggest challenge with social media is to learn more about exactly what you do! What networks would be best for my business, how to use them, etc.

    I especially want to understand how information or value content can be spread to many destinations. I’d like to harness the value of one excellent piece of information and minimize how much, how often, I’m posting. I hope that makes sense – a mass send idea versus logging into network after network.

    Thanks for the excellent advice.

    • Amber Ludwig-Vilhauer on March 6, 2014 at 5:03 pm

      Hi Jean and thank you for watching this video! For you, I suggest you to be on Facebook and Google+ primarily. I think YouTube would offer you a lot of traction as well. You’d use them just as I suggested in the video – post educational and inspirational content. Add value, speak from the heart, engage with your network and build relationships. To share your content on many destinations, you can use a service like or just copy the post and go to the next social network, and post in the content there. I agree, you want to maximize your content and share across all platforms vs constantly trying to create new content. Happy to work more with you on this during our block of time together! 🙂

  14. Frank Pisacane on March 16, 2014 at 7:02 pm

    THANK YOU Amber!!! I don’t think I will ever be able to put the proper words to just how frustrating all this Social Media stuff has been for our business. Nancy and I are good with people in conversation. How exactly to have that conversation on a social network that is useful to both business and customer is a task few know how to explain well. Amber, you are the first person that is BEGINNING to makes sense of all this…..stuff for us. So, again, Thank You.

    • Amber Ludwig-Vilhauer on March 17, 2014 at 3:00 pm

      Thank you SO MUCH Frank!! That means a lot to me and I’m so happy we met and are working together. 😀

  15. Ewa on January 26, 2015 at 11:59 am

    Thanks a lot Amber! The video is really great. My biggest struggle with social media so far was to be consisnent with the work. I used to write something for a couple of days/weeks and then I usually got tired and stopped for a week or more. Now I see why I should be consistent – why I should have a plan of posts and stick to it – and I feel inspired by your idea of two kinds of content “educational and inspiring”. So I hope I will manage to be more consistent with posting. And whats my biggest gain? The idea of leverage. I’ve never thought if this before. Geat tip!
    Ewa Kaczorkiewicz – Psychotherapist from Warsaw, Poland

    • Amber Ludwig-Vilhauer on January 26, 2015 at 5:03 pm

      That is so awesome Ewa!! I’m so glad you got a lot out of this training. I will email you my free eBook next! xo

  16. Daniela on October 29, 2015 at 8:26 pm

    I have trouble with consistency, because my product is still not available, and even when the first part of my product will be available, it takes so much time to develop and produce the other parts of the series….by the way, I have created a piano program, keeping children with special needs in mind.

    • Amber Ludwig-Vilhauer, Online Business Coach on October 30, 2015 at 10:30 am

      Hi Daniela! It’s great to hear from you again. <3 Yes, it sure does take a lot of effort and energy to create products and programs. You are doing such important work in the world and my belief in you is HUGE! All we can do is our best everyday, so don't beat yourself up too much for where you think you should be by now. Just do one piece at a time, once foot in front of the other, and somehow it ends up all getting done in perfect timing. Keep going!! xoxo

  17. Janet Morris on August 16, 2017 at 6:53 pm

    This was great! Really enjoying all of the videos you have posted, very helpful in getting me re-focused and back on track with starting up my business.

    Top struggle – making the time to post consistently. Along with this is my tendency to overthink things, thus when I do post it takes me longer than I want it to. But, I think you also kind of address this with other points made, pretty much all of which are my take-aways. 🙂

    Take-aways – LOVE the phrase “posting with a purpose.” This combined with making the post educational or inspirational, and the idea of “would you want to read this?” – all of these tools combined will be super helpful in addressing my top struggle.

    Thanks again for this and all of your videos! Looking forward to the eBook!

    • Amber Ludwig-Vilhauer, Online Business Coach on August 17, 2017 at 2:08 pm

      Hi Janet, and thank you so much for your comment and taking the time to watch!

      I hear you on the overthinking struggle. We want everything to be just right, but remember that perfection does not exist. The longer you’re stuck in that pattern of overthinking, the longer you delay impacting people with your message. Give yourself permission to take a little longer in the beginning – and then consistently improve and build over time. The results will be worth it!

      I love hearing how “posting with a purpose” resonates with you! Always coming from a place of offering value along with keeping things interesting by combining educational, inspirational, etc. will serve you well. I’d love for you stop back and update me on your efforts! Thank you again for taking the time to do this!

  18. Keith Wilson on November 4, 2017 at 7:50 pm

    Stumbled over you on David Burkus’ Virtual Summit. Your site(s) provide a ton of good material with so much to learn. Thanks for your generosity!

    • Amber Ludwig-Vilhauer, Online Business Coach on November 6, 2017 at 12:08 pm

      Wow Keith – That’s so awesome! I appreciate your feedback! 🙂

  19. Brian Ludwig on December 31, 2018 at 6:38 pm

    My largest struggle is just knowing where to start. I’ve been tackling too many ideas all at once and I’m realizing that nothing is getting done. I’ve been doing a marathon watching of Amber’s youtube channel and between this video and all the other videos, I realize that I just need to prioritize all the tasks and ideas that I have, and just start doing them one at a time. Amber’s videos have given me a multitude of ideas and tips on how to deal with my online strategy and I am excited to finally overcome my procrastination and bring by ideas to life. Thank you Amber for all of your tips and advice.

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