How many email list subscribers do you have? One? Ten thousand? Guess what? Even if you have only one subscriber, you should be using your mad email marketing skills to turn that person into a loyal follower.
The reason people typically join your email list is that they are on the brink of getting ready to buy from you, but they’re not quite there yet. They need a little bit more convincing. They like what they’ve seen so far, but they want to be sure about you … about your personality (Are you genuine? Can they relate to you?), about whether you’re […]