7 Tips to Effective Copywriting| 4-min Fast Track Video Ep #26

Does the very thought of copywriting fill you with dread and doubt?  Well, I’m here to tell you that effective copywriting is within reach!

When you get down to it, it’s all about connecting.

But so many people become so worried about trusting their voice and delivering correctly, that they lose sight of what really matters.

Relax and be yourself.

As intricate as this process can be, bringing your unique personality to your writing is the first step.  When people sense that you’re being true to yourself, they relate and connect on such a higher level.  Everyone wins!

As for the rest?  I’m sharing 7 tips […]

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How to Format Your Content to Keep People Reading | 4-min Fast Track Video Ep #11

Would you believe that people have much shorter attention spans these days? Um, excuse me.  Hello?  Over here.  Did you read that first sentence?

Okay, you get my point.  But while we sometimes can’t help but laugh about the need for instant gratification these days, this actually does play a crucial role in the success of your business.

The way people prefer to absorb content has drastically changed, and you’ll need to change as well if you want people to stick around long enough to read YOUR content.

Imagine putting so much time and effort into sharing valuable and helpful content with your audience […]

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2 Tips to Improve Your Content

We all know how important your content is to the success of your business.  Website content, blogs, newsletters….even emails!

Right now, I want to share some “actionable” copywriting tips that you can use to make a real difference in your business.

Copywriting is tricky. You can’t just throw something online and hope that it generates lots of interest.  There are a couple of common FAILS I see entrepreneurs make all the time.  I want to help ensure that you avoid them.

FAIL #1. Where are the personal benefits?

If you are trying to come up with a name for your course, a webinar, your eBook, your […]

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How to Write Content for the Web

If you’re a website or online newbie, you are probably on “information overload” about the what to do and what not to do online. This blog is dedicated to teaching you the right way to do things to get the best results. Do check back regularly for new content, tips and resources, or even easier, stay connected with me through my eMailing list or on social networks!

Today’s “how to” is all about writing content for the web. Below I have several tips that will help keep your readers engaged in what you have to say:

General Tips for Writing on the […]

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