Nail Your Pricing Strategy to Attract Your Ideal Client

I want to share some valuable wisdom that I only understood after YEARS of working in my own business. (This is not something people talk about very commonly, but it’s really profound if you’re ready to hear it.)

It has to do with the pricing you choose for your services, products, events and so forth. We all want to make the most income for the time we spend. We all want to help the largest amount of people. But those two “wants” compete against each other.

What I mean is, if I charge $1 for a product, I can help a lot […]

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How to Create a Content Plan to Build Your Email List | 4-min Fast Track Video Ep #54

Do you have a content plan in place? If you need to create a content plan, or get better results with your current one, you’ll want to hear what I’m sharing with you!

I’m going to give you the tools you need to create a content plan that actually helps build your email list!

First thing’s first. Do you need a content plan? If so, I’d like you to grab a pen and piece of paper and check out this video. It’s a 5-minute (easy!) exercise that will enable you to develop your plan and boost your business success. I use […]

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How to Execute a Sales Funnel for Optimal Monetization | 4-min Fast Track Video Ep #30

Do you need to execute an effective sales funnel … but don’t know where to start?  If so, this 4-min Fast Track training is definitely for you! 

I’m giving you a detailed breakdown of how to set one up for optimal monetization.  It does take some time, so understand going in that this is not some kind of quick and easy way to bring in lots of money.  You have to build it, execute it, test it and monitor for conversions.  THEN … you can start making some serious cash.

I’m giving you a 5-piece model that you can use to get […]

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7 Rules to Selling

I think you’re going to get a lot of value out of this training, so strap in! 🙂

There’s been one topic that’s come up repeatedly on calls with coaching clients lately: how to sell (while keeping your core values in tact).

Sure, you could dupe people, pull the rug out from under people, threaten people… there are lots of scare tactics taught.

But that’s NOT how we authentic leaders want to go about selling…. right?

The truth is, you CAN be highly effective at sales while being low-key and true to YOU. I’m living proof!

There are 7 rules to selling that I learned […]

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Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens,, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic […]

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You Don’t Have to Be All Things, to All People, All the Time

Today, I have a very important reminder for you.

You don’t have to be all things, to all people, all the time.

Is that incredibly zesty and refreshing?

Let me tell you why this came up for me this week…

I recently got a very interested prospect emailing me saying he wanted me to help him grow his wife’s multi-six-figure business into a multi-million dollar business.

Their website was great. Their topic was killer. But, the answer immediately came to me… I wasn’t a fit for what they would need out of me.

My passion is in working with entrepreneurs who are just starting, or […]

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Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor,, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and […]

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Q&A: Can You Outline a Good Email Marketing Strategy for Me?

Alycia Hall,, submitted a question for the “Ask Amber” Podcast asking for me to help outline a solid email marketing strategy for her online coaching business.

This is a great question and one SO MANY of us have to battle, right? How often do we email our subscribers? WHAT should we email them? How do we monetize?

All of this is explained and more in this Authentic Leader Q&A episode!


What did you think of this Q&A?

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Leave a comment below and let me […]

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Authentic Leader Webcast Episode #22: For Coaches … 4 Ways to Make Immediate Income (NO gimmicks!)

If you are a coach who has made every effort to build your online platform …. YET you’re not making product sales, you’re not building your email list very quickly and you’re running out of time to make sales…. this video is for you!

Learn 4 ways I personally make money online – quickly. No gimmicks!

This is coming from a very hard working, totally authentic person who wants to make a positive impact in the world just like you.

Get a pen and paper because in this video I go DEEP with specific action steps to make immediate income for your coaching […]

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I Know Where Your Prospects Are!

“The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.” David Ogilvy said that and he was right… it IS a numbers game.

But do you play the numbers game or think there is some other magical strategy everyone else knows but you?

If you want IMMEDIATE clients and customers there is one sure fire way to make it happen….

… and that is to reach out to the people you want to work with and introduce yourself. Get the conversation rolling!

About 2 weeks ago I was doing some market research forRead more